Element Electronics is a privately held American consumer electronics company in

South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...

History

Element Electronics is a private company specializing in the sale of affordable televisions, monitors, soundbars, and a diverse range of appliances. Founded in 2007, the company is headquartered in Winnsboro, South Carolina. Element Electronics has expanded its presence, with additional offices located in Minnesota, Arkansas, and Georgia. In a significant development in 2012, Element Electronics inaugurated its state-of-the-art manufacturing facility in Winnsboro, South Carolina, covering a 315,000 square feet (approximately 29,300 square meters). This milestone marked Element Electronics as a distinctive player in the consumer electronics industry, as it became the only major television company assembling televisions in the United States.

Manufacturing

Element Electronics is recognized for their contribution to the American job market, employing nearly 500 individuals across various locations in the United States. In 2018, Element Electronics supported a tariff on products from China as they compete against low-cost televisions from China. Eventually, the tariff extended to internal parts of televisions such as

liquid-crystal display A liquid-crystal display (LCD) is a flat-panel display or other Electro-optic modulator, electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liq ...

(LCD) panels and circuit boards that Element Electronics import from China. This led to an initial plan to close the Winnsboro plant and lay off 126 employees. However, Element Electronics was later granted a tariff exclusion and canceled its plans to close its Winsboro plant. Element Electronics has been criticized by the Alliance for American Manufacturing for misrepresenting its actual extent of American manufacturing content, and has filed a petition with the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

in 2014 over its fraudulent advertising claims.

Campaigns

Heisman Trophy The Heisman Memorial Trophy ( ; also known simply as the Heisman) is awarded annually since 1935 to the top player in college football. It is considered the most prestigious award in the sport and is presented by the Heisman Trophy Trust followin ...

winner and

Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...

analyst Matt Leinart starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on

called "Right Moves with Matt Leinart", featuring Leinart breaking down the best college football plays of the week. This was Element Electronics' first national TV campaign.

Products

Element Electronics offers a wide range of televisions integrated with Xumo, Google TV, and

Roku Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the U ...

TV smart streaming platforms. Their televisions range in size from 19” to 86”. They also offer monitors, sound bars, and major appliances: refrigerators, freezers, washers, dryers, dishwashers, ranges, microwaves, and air conditioners. In 2020, Element Electronics expanded its product portfolio by entering the appliance market. They introduced a line of refrigerators and freezers, further diversifying their offerings. In 2022, the company launched a noteworthy product – an Outdoor Roku TV, specifically designed to withstand various weather conditions. This product catered to outdoor entertainment enthusiasts and further solidified Element Electronics' presence in the smart TV market with the first outdoor Roku TV. In 2023, Element Electronics formed strategic partnerships with Xumo and Google TV. This collaboration led to the introduction of the 300, 400, and 500 Series Element TVs, providing consumers with a wider range of options for their home entertainment needs.

References

{{Reflist Electronics companies of the United States Manufacturing companies based in South Carolina Fairfield County, South Carolina Consumer electronics brands Display technology companies Privately held companies based in South Carolina