"Electric Shock" is a song from South Korean girl group

f(x) F, or f, is the sixth letter of the Latin alphabet and many modern alphabets influenced by it, including the modern English alphabet and the alphabets of all other modern western European languages. Its name in English is ''ef'' (pronounc ...

. It was the lead single of their second extended play, ''

Electric Shock An electrical injury (electric injury) or electrical shock (electric shock) is damage sustained to the skin or internal organs on direct contact with an electric current. The injury depends on the Current density, density of the current, tissu ...

'', and was released in conjunction with the EP on June 10, 2012, for digital download and streaming via

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...

. The accompanying music video was posted to SM's YouTube channel soon after the song's release. Commercially, "Electric Shock" reached the top three on the

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...

K-pop Hot 100 The K-pop Hot 100 was a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...

, and US

World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard (magazine), Billboard'' magazine. Established in 2010—its first issue was dated January 23—as ...

charts, the first time the group did so on the latter two charts. By the end of 2012, it garnered over 2,150,000 paid downloads in South Korea.

Composition

"Electric Shock" is an artpop and dance-pop song, employing elements of

electro house Electro house is a genre of electronic dance music and a subgenre of house music characterized by heavy bass and a tempo around 125–135 beats per minute. The term has been used to describe the music of many ''DJ Mag'' Top 100 DJs, including ...

. Lyrically, it is about expressing the feeling of love as an

electric shock An electrical injury (electric injury) or electrical shock (electric shock) is damage sustained to the skin or internal organs on direct contact with an electric current. The injury depends on the Current density, density of the current, tissu ...

making the entire set about falling for another person and making a bond.

Reception

"Electric Shock" was ranked among the best K-pop songs of 2012 by

Daum Daum may refer to: People * Ahron Daum (1951–2018), Israeli-born Modern-Orthodox rabbi, educator, and author *Andreas Daum (active from 1995), German-American historian * Auguste Daum (1853–1909), French ceramist *Christoph Daum (1953–2024), ...

Music (4th), ''

Spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...

'' (8th), and

Popjustice Popjustice is a music website founded in 2000 by UK freelance music journalist Peter Robinson, who has worked for ''NME'', ''The Guardian'', ''Attitude'' and many others. It is composed of the work of editor Robinson, features editor Michael C ...

(12th). In a '' The Dong-a Ilbo'' survey published in 2016, the song was ranked 6th in a vote of the best female idols songs of the past 20 years by music experts, tied with GFriend's " Rough" and Girls' Generation's " I Got a Boy". Commercially, "Electric Shock" peaked at number one on the

and the component digital download chart, selling 630,510 paid downloads in its first week. It then fell to number three and received 285,501 downloads the following week. After three weeks on the chart, "Electric Shock" garnered a total of 1,121,472 downloads. It was ranked the 35th best-selling song of 2012 in the country, with a cumulative total of 2,150,840 downloads.

Music video

An official 26-second teaser was released June 8, 2012. Another minute and a half extended teaser was aired on

KBS World KBS World () is the international broadcasting division of the South Korean broadcast television network Korean Broadcasting System. The division operates KBS World TV, KBS World Radio, and . History The foreign-language radio broadcast from ...

.The music video was officially released on June 12, 2012. The music video garnered more than one million views in less than a day and over 10 million views in less than a week. On October 16, 2016, the video surpassed 100 million views, making f(x) the 6th K-pop group and 3rd K-pop girl group to join the exclusive "100 million club." The music video shows f(x) dancing to choreography by Jillian Meyers, who had previously worked with f(x) on their hit single, " Pinocchio (Danger)", and would soon work again with "

Rum Pum Pum Pum "Rum Pum Pum Pum" (; lit. "First Wisdom Teeth") is a song by South Korean girl group f(x). It was released as the lead single from the album '' Pink Tape'' on July 29, 2013, through SM Entertainment. The song was well received by music critics. ...

". It features three sets, one pink set with running neon lights similar to a computer chip, one long white room with large white lights and reflective surfaces, and another white room with floor-to-ceiling windows. A total of 4 different sets of outfits can be seen on all five members. Throughout the video, the camera focuses back and forth between the dance number and close ups of each f(x) girl. In certain shots, each girl can be seen holding a specific

electroshock weapon An electroshock weapon is an incapacitating weapon. It delivers an electric shock aimed at temporarily disrupting muscle functions and/or inflicting pain, usually without causing significant injury. Many types of these devices exist. Stun guns, b ...

and directing it towards the camera: Krystal and Amber use

tasers Taser (stylized in all caps) is a line of handheld conducted energy devices (CED) sold by Axon Enterprise (formerly Taser International). The device fires two small barbed darts intended to puncture the skin and remain attached to the targe ...

; Victoria and Luna use a

stun baton An electroshock weapon is an incapacitating weapon. It delivers an electric shock aimed at temporarily disrupting muscle functions and/or inflicting pain, usually without causing significant injury. Many types of these devices exist. Stun guns, b ...

; and Sulli uses a

defibrillator Defibrillation is a treatment for life-threatening cardiac arrhythmias, specifically ventricular fibrillation (V-Fib) and non-perfusing ventricular tachycardia (V-Tach). Defibrillation delivers a dose of electric current (often called a ''count ...

Accolades

Charts

Weekly charts

Year-end charts

Credits

Credits adapted from EP's liner notes.

Studio

* Ingrid Studio –

recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, re ...

digital editing In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic d ...

* SM Concert Hall Studio – mixing * Sonic Korea – mastering

Personnel

–

executive producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...

Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational entertainment company based in Seoul. He has also been referred to as the "p ...

– producer *

– vocals,

background vocals A backing vocalist is a singer who provides vocal harmony with the lead vocalist or other backing vocalists. A backing vocalist may also sing alone as a lead-in to the main vocalist's entry or to sing a counter-melody. Backing vocalists are u ...

* Joachim Vermeulen Windsant –

composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography * Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include ...

arrangement In music, an arrangement is a musical adaptation of an existing composition. Differences from the original composition may include reharmonization, melodic paraphrasing, orchestration, or formal development. Arranging differs from orchestr ...

* Maarten ten Hove – composition, arrangement * Willem Laseroms – composition, arrangement *

Seo Ji-eum Seo Ji-eum (; born December 15, 1986), is a South Korean lyricist and singer. She started getting recognition after writing the lyrics for Girls' Generation-TTS's "Twinkle" and f(x)'s "Electric Shock". She won the Lyricist of the Year Award at ...

– lyrics * Misfit – vocal directing, background vocals * Jung Eun-kyung – recording, digital editing * Kim Ji-eun – recording * Nam Koong-jin – mixing * Jeon Hoon – mastering

References

External links

Electric Shock MV
on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Highlight medley
on YouTube {{authority control F(x) (group) songs 2012 singles Electropop songs Dance-pop songs Songs in Korean SM Entertainment singles 2012 songs Songs with lyrics by Seo Ji-eum