''Elan'' the magazine is an online

lifestyle publication Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by readers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, food ...

, focused on global youth culture, sharing the stories of remarkable young professionals empowering their communities, enlightening their peers and inspiring those around them. Covering a variety of topics from

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

and

architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and construction, constructi ...

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

and

culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...

, Elan also includes inspiring profiles of prominent voices around the world. Based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, the online publication has more than 3,000,000 visitors per month and is growing rapidly.

History

Founded in 2008, ''Elan'' first appeared in print and then went online in 2009. ''Elan''’s strives to cover global culture in a way that has not been done before. By highlighting the community in regards to culture, business, travel, humor, high profile people, and mainstream news the publication has succeeded in staying away from stereotypical

political issues Politics () is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of status or resources. The branch of social science that studies poli ...

that tend to drown out these other fascinating stories. Content is youth and forward focused, making it a positive voice about culture and being a modern Muslim in the world today. This unique approach has led the publication to being the dominant voice it is regarded as today. The name Elan came from its meaning of “announcement” in

Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...

Urdu Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...

and

Arabic Arabic (, , or , ) is a Central Semitic languages, Central Semitic language of the Afroasiatic languages, Afroasiatic language family spoken primarily in the Arab world. The International Organization for Standardization (ISO) assigns lang ...

. The magazine’s global approach to people from different backgrounds and cultures around the world is one of the founding principles of the publication. In the Spring of 2011, ''Elan'' also introduced a brand new weekly Webcast section featuring global correspondents covering a multitude of topics and thought leaders around the world including US Special Representative

Farah Pandith Farah Pandith (born January 13, 1968) is an American academic of Kashmiri descent. She was appointed the first-ever Special Representative to Muslim Communities in June 2009 by Secretary of State Hillary Rodham Clinton.

, HRH Princess Rym Ali, and

Farooq Kathwari Farooq Kathwari (born 1944), is a Kashmiri-American businessman and philanthropist who is the Chairman, CEO, and President of Ethan Allen Interiors. Life Kathwari emigrated to the United States in 1965. He has been leading Ethan Allen Inter ...

, CEO of

Ethan Allen Ethan Allen ( – February 12, 1789) was an American farmer, writer, military officer and politician. He is best known as one of the founders of Vermont and for the capture of Fort Ticonderoga during the American Revolutionary War, and wa ...

Impact

With a goal to increase cross-cultural understanding by highlighting the ideas and perspectives of innovative voices across all fields, ''Elan'' covers world culture in a way that has not been done before. Its writers cover various hues of the global spectrum including culture, business, travel, humor, high profile individuals, and mainstream news. The publication has, however, successfully succeeded in staying away from divisive political issues that tend to drown out otherwise fascinating stories. The magazine now focuses on more global issues and continuously expanding with its new tagline “The Voices We Love. The Stories We Live.” ''"Elan'' is very valuable in the media marketplace as a place for the growing group of young, savvy professionals across the world. Serving this ignored, marginalized, or even unrecognized demographic with culturally relevant news and information makes elan essential to a diverse media landscape," said

Reza Aslan Reza Aslan (, ; born May 3, 1972) is an Iranian-American scholar of sociology, writer, and television host. A convert to Evangelicalism, evangelical Christianity from Shia Islam as a youth, Aslan eventually reverted to Islam but continued to wr ...

, author of ''New York Times'' best seller ''

No God but God There is no god but God may refer to: * The beginning of the shahada, the Muslim profession of faith * Tawhid ''Tawhid'' () is the concept of monotheism in Islam, it is the religion's central and single most important concept upon which a ...

'' and regular CNN analyst. Voted as one of the hottest launches by min magazine in 2008, ''Elan'' has also had commentary featured in ''

The Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

'', ''

Entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...

'', ''

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

'' and

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

References

External links

Elan
- Official website
It Takes 'Elan' To Make Hot-Button Issues Cool
- City Limits Article
Social Media and Global Muslim Culture
{{Webarchive, url=https://web.archive.org/web/20110412042737/http://muslimvoices.org/muslims-social-media/ , date=2011-04-12 - Muslim Voices Article Lifestyle magazines published in the United States Online magazines published in the United States Defunct magazines published in the United States Magazines established in 2008 Magazines disestablished in 2009 Online magazines with defunct print editions Magazines published in New York City