El Tesoro is a brand of

tequila Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jal ...

produced at a distillery in

Jalisco, Mexico Jalisco, officially the Free and Sovereign State of Jalisco, is one of the 31 states which, along with Mexico City, comprise the 32 Political divisions of Mexico, Federal Entities of Mexico. It is located in western Mexico and is bordered by s ...

. In the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, the brand is marketed by

Suntory Global Spirits Suntory Global Spirits Inc., formerly known as Beam Suntory, Inc., is an American beverage company that is a subsidiary of Suntory Holdings, a Japanese multinational beverage conglomerate. The company produces alcoholic beverages. It is the th ...

, a subsidiary of

Suntory Holdings (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. ...

Osaka, Japan is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third-most populous city in Japan, following the special wards of Tokyo and Yokohama. With a populatio ...

History

Don Felipe Camarena was an

agave ''Agave'' (; ; ) is a genus of monocots native to the arid regions of the Americas. The genus is primarily known for its succulent and xerophytic species that typically form large Rosette (botany), rosettes of strong, fleshy leaves. Many plan ...

grower who was raised in a family that had previously been making tequila in the

Mexican state A Mexican State (), officially the Free and Sovereign State (), is a constituent federative entity of Mexico according to the Constitution of Mexico. Currently there are 31 states, each with its own constitution, government, state governor, a ...

Jalisco Jalisco, officially the Free and Sovereign State of Jalisco, is one of the 31 states which, along with Mexico City, comprise the 32 Political divisions of Mexico, Federal Entities of Mexico. It is located in western Mexico and is bordered by s ...

since the early 1800s. However, after 50 years of producing tequila, the family's distillery had been destroyed during the Mexican revolution of 1910. Camarena started out by growing and selling agave plants to other distillers, and then in 1937 he opened La Alteña Distillery in Jalisco, 20 miles away from the previous family distillery. His distillery was located near a

blue agave ''Agave tequilana'', commonly called blue Weber agave () or tequila agave, is an agave plant that is an important economic product of Jalisco state of Mexico, due to its role as the base ingredient of tequila. The high production of agavins (bran ...

growing area and near underground springs which served as a consistent source of energy. Camarena then passed the business on to his son, Felipe J. Camarena Orozco, who then passed it on to his daughters and to his son Carlos Camarena Curiel, who is now the third generation of Master Distiller for the distillery. The actual brand El Tesoro de Don Felipe began as the product of a joint venture established in 1990 between the Camarena family and the premium tequila promoters Robert J. Denton and Marilyn S. Smith. The Fortune Brands holding company ended up, in 1999, buying the El Tesoro brand trademark and exclusivity contract from Robert Denton and Marilyn Smith. In October 2011, Fortune Brands divested itself of its various businesses that were unrelated to spirits, and changed the name of its remaining enterprise to Beam Inc. Beam was later acquired by the Suntory company, becoming Beam Suntory and since 2024

Products

*El Tesoro Blanco *El Tesoro Reposado *El Tesoro Añejo *El Tesoro Paradiso *El Tesoro Extra Añejo *El Tesoro 85 Anniversario

Awards

Spirit ratings With a growing number of offerings, such as those produced by an increasing number of microdistilleries, various mechanisms have arisen to provide reviews and opinions of individual varieties of spirits. These events generally use expert panels ...

for El Tesoro offerings have been consistently high.

References

External links

El Tesoro Tequila
Suntory brands {{Distilled-drink-stub Tequila