''El Planeta'' is a

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

-based

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

newspaper serving the

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

community of

New England New England is a region consisting of six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the ...

Company history

Founded by Javier Marin in 2004 in Brookline as Hispanic News Press (HNP), the company launched ''El Planeta'' in May 2005 with 5,000 copies in circulation. In September 2005, four editions of the newspaper targeted four different areas in

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

: (

Greater Boston Greater Boston is the metropolitan region of New England encompassing the municipality of Boston, the capital of the U.S. state of Massachusetts and the most populous city in New England, and its surrounding areas, home to 4,941,632. The most s ...

, Lawrence, Worcester and Providence). In September 2005, Phoenix Media/Communications Group (PMCG) noticing the growth in the Hispanic market and, seeing this as great opportunity to enter in a different market, acquired a 35% stake of ''El Planeta'', becoming the major stakeholder of the company. In January 2009 ''El Planeta'' was finally fully integrated in PMCG and spun-off HNP. Between 2009 and 2012 the newspaper positioned itself as a leading outlet in the Hispanic community increasing its circulation to 50,000 copies. They also maintained and grew events such as "Health and Family", "Powermeter 100", "Best of Boston" and "Latin Taste of Boston". In late 2011, Javier Marin decided to invest in a new media outlet. He approached WCEA / Cuencavisión, a TV station founded in 1982 by Peter Cuenca, a Cuban immigrant to

. Marin took ownership and management of the station in order to transform its business model. A year later in 2012, he and two other partners built a state of the art new studio in Somerville, MA and rebranded the TV station as MásTV. In early 2012, Marin decided to re-acquire ''El Planeta'', as he saw the opportunity to re-integrate it into a media strategy for the local growing market. By May 2012 the re-acquisition transaction was consolidated and ''El Planeta'', TuBoston.com and ''Health and Family Magazine'' joined MásTV and a new integrated media company was formed, MÁS MEDIA. As of 2011, ''El Planeta'' was "the leading publication in the New England Hispanic market".

Distribution

With a total weekly average circulation reaching out to over a 120,000 weekly readers, El Planeta is the largest circulating Spanish language newspaper across the Greater Boston Metropolitan area, including Lowell, and Lawrence in the Merrimack Valley of Massachusetts. Its circulation is monitored weekly, with a 95% average pickup rate. Its mission is oriented to inform, educate, and unite the Hispanic community with others.

Community events

* Powermeter 100 highlights the 100 most influential people for the Hispanic community. * Salud y Familia Event is a free annual celebration of Hispanic heritage since 2006. It takes place at the Reggie Lewis Athletic Center at Roxbury Community College. * Latin Taste of Boston, a major, local Hispanic food festival in Boston. * Best of El Planeta: Every year El Planeta Newspaper asks its readers to vote for their favorite restaurants, cocktails, hair salons, retailers, neighborhood stores, local personalities and more in a total of 60+ different categories. At the event El Planeta presents all the winners for each category.

References

External links

* {{DEFAULTSORT:Planeta, El Hispanic and Latino American culture in Boston Newspapers published in Boston Non-English-language newspapers published in Massachusetts Spanish-language mass media in Massachusetts Spanish-language newspapers published in the United States South End, Boston

Company history

Distribution

Community events

References

Further reading

External links