Øistein Kristiansen, formerly known under his artist name Einstein Kristiansen (born 12 September 1965), is a Norwegian
cartoonist
A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comics illustrators/artists in that they produce both the litera ...
,
designer
A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exper ...
, entrepreneur,
TV host
and co-founder of Earthtree Media AS
(originally Earthtree Pte Ltd), who together with his two business partners Henry Steed and Mark Hillman, produces
children's television
Children's television series (or children's television shows) are Television show, television programs designed specifically for Child, children. They are typically characterised by easy-going content devoid of sensitive or adult themes and are ...
programming,
animation
Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
and image campaigns for
MTV Asia
MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA.
History Pre-launch
The first incarnation of MTV Asia was launched on ...
,
Nickelodeon
Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
and
Mediacorp
Mediacorp Pte. Ltd. is the state media, state-owned media conglomerate of Singapore. Owned by Temasek Holdings—the investment arm of the Government of Singapore—it owns and operates television channels, radio, and digital media properties. ...
.
[Knutsen, Annelise (2 March 2007)]
Lager PC-spill og TV-serie
'' Sarpsborg Arbeiderblad'' (in Norwegian)[(9 June 2008)]
Øistein er Norges Super Mario
'' Sarpsborg Arbeiderblad'' (in Norwegian) He usually draws with bright colours and exaggerated details.
History
Born in
Sarpsborg
Sarpsborg ( or ), historically Borg, is a List of cities in Norway, city and Municipalities of Norway, municipality in Østfold Counties of Norway, county, Norway. The administrative centre of the municipality is the city of Sarpsborg.
Sarpsbor ...
,
Norway
Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
, Kristiansen grew up in
Greåker, a borough of Sarpsborg. His passion and talent since young was to draw caricatures, an art form of exaggerating certain features of a person's face for comedic effect.
His career began at age 9 when he draw a cartoon depicting a Norwegian farmland which became featured in the front page of his school newsletter.
After leaving school at age 19, he became a freelance illustrator drawing caricatures of people on the streets.
He formed a graphic design company at age 21 and studied at
Joe Kubert School of Cartoon and Graphic Arts for a year at age 22.
Later, he began publishing illustrations for various clients including ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** '' Vogue Adria'', a fashion magazine for former Yugoslav countries
** ''Vogue Arabia'', an Arab fashion magazine
** ' ...
'', ''
ELLE
Elle may refer to:
Arts, entertainment and media
* Elle (magazine), ''Elle'' (magazine), a fashion publication
** Elle Style Awards
* Elle (India), ''Elle'' (India), the Indian edition
* Elle (film), ''Elle'' (film), a 2016 French film
* ''Elle: ...
'',
''
Mad Magazine
''Mad'' (stylized in all caps) is an American humor magazine which was launched in 1952 and currently published by DC Comics, a unit of the DC Entertainment subsidiary of Warner Bros. Discovery. ''Mad'' was founded by editor Harvey Kurtzman an ...
''
[(22 April 2006)]
Kids Carinval
''The Hindu
''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'' ''
Sesame Street
''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
'' and ''
The New Paper
''The New Paper'' is a Singaporean newspaper. It was originally published in tabloid format as a "noon paper", then from 2016 as a freesheet in the morning from 7 a.m. onwards. In December 2021 the paper went to digital only.
History
Firs ...
''.
A keen traveller,
in 1991, Kristiansen began
backpacking
Backpacking may refer to:
* Backpacking (travel), low-cost, independent, international travel
* Backpacking (hiking), trekking and camping overnight in the wilderness
* Ultralight backpacking, a style of wilderness backpacking with an emphasis on ...
through
Southeast Asia
Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...
.
Being short of money, he was supposed to be a cartoonist in
Bangkok
Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...
as a temporary gig. While on transit at Changi Airport, he went on a spontaneous bus tour of Singapore and fell in love with its mix of traditional and modern elements. He eventually settled in Singapore, with his first job of drawing caricatures at Laughs Comedy Club. He draw caricatures by day, and do comedy sets at night. From his stay in Singapore, he went from becoming a regular cartoonist to being an entertainer. He also earned a new name, Einstein.
At age 27, he formed his own design company called Square Eggs
and in 1993, he held his first exhibition on how cartoons are used in other art forms.
Gaining from his stage presence at the comedy club,
Kristiansen's television career in Singapore began in the mid-1990s as an extra for Mediacorp drama productions, including as a guest in Hip-O and Friends.
His proper debut began in 2000 with Art Factory, airing on
Kids Central. An
arts and crafts
The Arts and Crafts movement was an international trend in the Decorative arts, decorative and fine arts that developed earliest and most fully in the British Isles and subsequently spread across the British Empire and to the rest of Europe and ...
comedy show aimed at children inspired by
Art Attack, it lasted three seasons.
Due to the success of Art Factory, Kristiansen decided to produce his own shows through his company Earthtree Media. Cows n Crayons debuted in 2003 on the same channel, using the cow as "a nod to the transformative power of creativity". It was followed by
Super Einstein, where Kristiansen portrayed a superhero who "saved the world with art". Later, he, along with a group of children, became a chef in Einstein's Tingkat, where they "would draw the dishes they wanted to cook before bringing the recipes to life". Kristiansen also produced the reality TV competition Doodlechamps, where "young artists selected from schools across Singapore participating in challenges to transform random squiggles into creative doodle art".
In 2005, Kristiansen appeared in a self-funded series of
live action
Live action is a form of cinematography or videography that uses photography instead of animation. Some works combine live action with animation to create a live-action animated feature film. Live action is used to define film, video games o ...
shorts
Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ar ...
called "Right on Top". The series was transmitted on the
Nickelodeon Southeast Asia feed. One season of "Art Mad", the show's long form, has been purchased for broadcast by
German
German(s) may refer to:
* Germany, the country of the Germans and German things
**Germania (Roman era)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizenship in Germany, see also Ge ...
corporation
Faber-Castell
Faber-Castell AG is a German privately-held multinational corporation, multinational manufacturer of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers)Faber-Castell InternationalOffice Products and art supplies,Fa ...
for transmission in
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
.
While still living in Singapore, Kristiansen created an animated series called That's Imagination in 2008 which aired on Norwegian television, which opened up opportunities for his company. Kristiansen moved back to Norway in 2010.
In 2011, Kristiansen started a
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel named "Box Yourself".
[(14 May 2019)]
''Box Yourself on YouTube'' On the channel he posts tutorials on how to create various items with
cardboard
Cardboard is a generic term for heavy paper-based products. Their construction can range from a thick paper known as paperboard to corrugated fiberboard, made of multiple plies of material. Natural cardboards can range from grey to light brown ...
. The channel was started in 2011, but he did not post until 2014. The channel has since gained 750,000 subscribers as of January 2025.
In the channel description, Kristiansen describes the channel like this, "Think it, Make it! Box Yourself inspires kids all over the world to see themselves as designers, creators and makers. We make design easy, engaging and fun."
He published a book entitled "Draw Robots with Øistein Kristiansen: Get The World To Draw! (Learn To Draw)" in March 2014.
TV programs
* ''Art Factory'' (
Kids Central, 2000)
* ''Cows n Crayons'' (Kids Central, 2003)
* ''The Adventures of Super Einstein''
* ''Einstein's Tingkat''
* ''Doodlechamps''
* ''Right on Top''
* ''Art Mad''
* ''Wild About Cartoons''
* ''Christmas with Øistein''
* ''That's Imagination'' (produced for Norwegian television, 2008)
* Learn to Draw (2012)
* Box Yourself (2013)
* Box Yourself Minis (2015-2016)
* Learn to Draw Minis (2014-2016)
* Doodle (2015)
* Box Ideas (YouTube channel,
2017)
Company name change due to legal concerns
Kristiansen's company, Earthtree Pte Ltd, was originally known as Einstein's Earthtree Pte Ltd. However, lawyers from The Roger Richman Agency, on behalf of The Hebrew University of Jerusalem, issued warning letters to protect the image and identity of Albert Einstein. The lawyers also contested his use of the moniker "Einstein Kristiansen", and so in 2007, he changed his professional name back to his original name, Øistein Kristiansen.
References
External links
Oeistein Kristiansen Official Artist Website
{{DEFAULTSORT:Kristiansen, Einstein
Norwegian editorial cartoonists
Norwegian expatriates in Singapore
Norwegian television personalities
Living people
1965 births
People from Sarpsborg
Norwegian YouTubers