''Einstein'' is the title of an

infotainment Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of inform ...

show on the German-speaking

Swiss Swiss most commonly refers to: * the adjectival form of Switzerland * Swiss people Swiss may also refer to: Places * Swiss, Missouri * Swiss, North Carolina * Swiss, West Virginia * Swiss, Wisconsin Other uses * Swiss Café, an old café located ...

public television channel

SRF 1 SRF 1 (''SRF eins'') is a German-language Swiss television channel, one of three produced by the SRG SSR public-service broadcasting group (the others being SRF zwei and SRF info). The channel, formerly known as SF1, was renamed on 16 Decemb ...

. Einstein is an in-house production by

Schweizer Radio und Fernsehen Schweizer Radio und Fernsehen ("Swiss Radio and Television"), shortened to SRF, is a subsidiary of the Swiss Broadcasting Corporation (SRG SSR), operating in German-speaking Switzerland. SRF was created on 1 January 2011 through the merger of r ...

(SRF) and reports ''on phenomena and mysteries of everyday life and of life''.

Profile

Einstein claims to be the science magazine of the national Swiss radio and television network

, and weekly reports on current and profound topics from all fields of science by stories that ''inform, educate and entertain''. This includes conventional ''science'' topics, as well as ''phenomena and mysteries of everyday life'' to explain sophisticated scientific topics by an ''experience reportage''. For instance, Tobias Müller and Kathrin Hönegger, the present (as of July 2015) moderation crew participate in science experiments, assisted by science experts of the related fields that are documented. The posts of about 10 minutes are produced weekly, focus on Swiss national stories, and added by ''Einstein Spezial'' specials that are focussed on events of common interest, for instance on horse breeding in Switzerland, Swiss history related topics, important international science perceptions, and so on.

Broadcast

''Einstein'' started on 7 April 2007 and is broadcast from 21:00 to 21:50 on Thursday, except on public holidays. All contributions are available as a video stream, and usually additionally contents expound the weekly contributions. Einstein is broadcast widely in the

Swiss Standard German Swiss Standard German (SSG; ), or Swiss High German ( or ; ), referred to by the Swiss as , or , is the written form of one (German language, German) of four languages of Switzerland, national languages in Switzerland, besides French language, Fr ...

language, excluded some interviews in

Swiss German Swiss German (Standard German: , ,Because of the many different dialects, and because there is no #Conventions, defined orthography for any of them, many different spellings can be found. and others; ) is any of the Alemannic German, Alemannic ...

. After the premiere on SRF 1, the program is repeated several times on SRF 1 and

SRF info SRF info is a German-language Swiss television channel owned by Schweizer Radio und Fernsehen. The channel started trial broadcasts in May 1999 and regular broadcasts in January 2001. The channel was initially broadcast only via cable and sa ...

. The journalistic use of the Swiss German language, mainly in direct conversation with interviewees as also practiced in ''

10vor10 ''10vor10'' (''10 to 10'') is a current affairs programme broadcast at 21.50 every Monday to Friday evening on the German-language Swiss public television channel SRF 1. Profile According to Christian Dütschler, editorial director of ''10vor1 ...

'' and ''

Schweiz aktuell ''Schweiz aktuell'' (literally "Switzerland Today") is the title of a current affairs show on German-language Swiss public television channel SRF 1. It started in 1981 as ''DRS aktuell'', ''Schweiz aktuell''. Background and contents ''Schweiz ...

'', is a further 'trademark'.

Menschen-Technik-Wissenschaft

''Menschen-Technik-Wissenschaft (MTW)'' was the preceding science show produced by the present SRF broadcasting company. MTW started in 1975 and was for many years the most popular program on Swiss television, but was replaced by ''Einstein'' in the context of restructuring.

References

External links

* Schweizer Radio und Fernsehen original programming 2000s Swiss television series 2010s Swiss television series 2020s Swiss television series German-language television shows Current affairs shows 2007 Swiss television series debuts Science and technology in Switzerland Documentary television series about science {{Switzerland-tv-prog-stub