''Ei Samay Sangbadpatra'' () is a Bengali-language daily newspaper from

The Times Group Bennett Coleman and Company Limited (BCCL), d/b/a the Times Group, is an Indian media conglomerate based in Mumbai. Notable media properties owned and operated by the group include India's largest selling daily English-language newspaper ''The ...

. It was launched as a

broadsheet A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of in height. Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper ...

daily newspaper with a motive to enter into a head-to-head competition with ''

Anandabazar Patrika ''Anandabazar Patrika'' is an Indian Bengali-language daily newspaper owned by the ABP Group. Its main competitors are ''Bartaman'', '' Ei Samay'', '' Sangbad Pratidin'', " Aajkal", " Jago Bangla", " ganashakti" and " dainik Statesman". Histo ...

''. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. The ''Ei Samay'' newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of ''Ei Samay''. The introductory price of this newspaper was per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.

Pre-launch scenario

The vernacular print media space in

West Bengal West Bengal (; Bengali language, Bengali: , , abbr. WB) is a States and union territories of India, state in the East India, eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabi ...

comprises four major Bengali dailies: ''

'', '' Aajkaal'', ''

Bartaman ''Bartaman Patrika'' () is an Indian Bengali language, Bengali daily newspaper published from Kolkata, West Bengal, India, by Bartaman Pvt. Ltd. Apart from the Kolkata edition, the newspaper has three other simultaneous editions, published dail ...

'' and ''

Sangbad Pratidin Sangbad Pratidin () is a daily Indian Bengali language, Bengali newspaper simultaneously published from Kolkata, Barjora and Siliguri. It was founded by Swapan Sadhan Bose, on 9 August 1992. The Editor-in-Chief is Srinjoy Bose. Content Beside ...

''. Out of these, ''Anandabazar Patrika'' is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per

Indian Readership Survey The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. IRS collects a comprehensive range of demographic information and provides ext ...

2012, with a readership of about 59 lakhs.

Sections

; Regular sections * ''Ei Muhurte'': contains essays on different topics, tips, and analysis on different subjects like graphology and share market * ''Ei Shahar'': contains news and articles related to Kolkata * ''Ei Rajya'': contains news and articles related to West Bengal * ''Ei Desh'': deals with news of national interest * ''Sompadokiyo'': contains editorial, on this date, essays * ''Khelar Samay'': sports section contains news on different sports * ''Byabsa Banijyo'': business section contains news related to business, economics and finance ; Other sections * ''Onnya Samay'': regular supplement * ''Robibaroyari'': Sunday special.

Editions

Currently this daily is published from

Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...

and

New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...

References

External links

*
''Ei Samay'' e-paper
{{Newspapers in India Bengali-language newspapers published in India Newspapers published in Kolkata Newspapers established in 2012

Ei Samay Sangbadpatra ''Ei Samay Sangbadpatra'' () is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with '' Anandabazar Patrika''. It is owned and pu ...

Publications of The Times Group Newspapers published in Delhi National newspapers published in India 2012 establishments in West Bengal Daily newspapers published in India