Eggo is a brand of frozen

waffle A waffle is a dish made from leavened Batter (cooking), batter or dough that is cooked between two plates that are patterned to give a characteristic size, shape, and surface impression. There are many variations based on the type of waffle iron ...

s owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature,

cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...

blueberry Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' with the genus ''Vaccinium''. Commercial blueberries—both wild (lowbush) ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

, vanilla bliss,

brown sugar Brown sugar is a sucrose sugar product with a distinctive brown color due to the presence of molasses. It is either an unrefined or partially refined soft sugar consisting of sugar crystals with some residual molasses content or produced by t ...

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...

apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

buttermilk Buttermilk is a fermented dairy drink. Traditionally, it was the liquid left behind after churning butter out of cultured cream. As most modern butter in Western countries is not made with cultured cream but uncultured sweet cream, most mode ...

, chocolate chip, and Thick & Fluffy. Other than waffles, Eggo also produces a selection of

pancakes A pancake, also known as a hotcake, griddlecake, or flapjack, is a flat type of batter bread like cake, often thin and round, prepared from a starch-based Batter (cooking), batter that may contain eggs, milk, and butter, and then cooked on a ...

French toast French toast is a Dish (food), dish of sliced bread soaked in beaten eggs as food, eggs and often milk or cream, then pan-fried. Alternative names and variants include eggy bread, Bombay toast, gypsy toast, and poor knights (of Windsor).''Oxfo ...

, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage. By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.

History

Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. All of the products were produced at a sprawling plant and factory on Eggo Way in

San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...

, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters. In 1968, as a means of diversification, the Kellogg Company purchased Eggo. Their

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...

—"L'eggo my Eggo"—developed by

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cen ...

in 1972 is well known through their television commercials. Due to similarity between the contraction ''leggo'' and the product name

Lego Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...

, in the later 2000s Kellogg's collaborated with

The Lego Group Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built severa ...

to produce Eggo waffles shaped like Lego bricks. In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a

listeria ''Listeria'' is a genus of bacteria that acts as an intracellular parasite in mammals. As of 2024, 28 species have been identified. The genus is named in honour of the British pioneer of sterile surgery Joseph Lister. ''Listeria'' species ...

contamination which caused the

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include

maple syrup Maple syrup is a sweet syrup made from the sap of maple trees. In cold climates, these trees store starch in their trunks and roots before winter; the starch is then converted to sugar that rises in the sap in late winter and early spring. Ma ...

and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019. In 2016, the

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

series ''

Stranger Things ''Stranger Things'' is an American television series created by the Duffer brothers, Duffer Brothers for Netflix. Produced by Monkey Massacre Productions and 21 Laps Entertainment, the Stranger Things season 1, first season was released on N ...

'' featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven. In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.

References

External links

* {{Waffles Frozen food brands Kellogg's brands Waffles Products introduced in 1953 Convenience foods American breakfast foods 1953 establishments in California Food and drink in the San Francisco Bay Area Companies based in San Jose, California

History

See also

References

External links