The egg and wine diet is a

fad diet A fad diet is a diet that is popular, generally only for a short time, similar to fads in fashion, without being a standard scientific dietary recommendation, and often making unreasonable claims for fast weight loss or health improvements; ...

that was popularized in 1964 and revived in 2018 on

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

platforms. The egg and wine diet was first popularized in

Helen Gurley Brown Helen Gurley Brown ( Helen Marie Gurley; February 18, 1922 – August 13, 2012) was an American author, publisher, and businesswoman. She was the editor-in-chief of ''Cosmopolitan'' magazine for 32 years. Garner 2009. Early life Helen Mar ...

's book ''

Sex and the Single Girl ''Sex and the Single Girl'' is a 1962 non-fiction book by American writer Helen Gurley Brown, written as an advice book that encouraged women to become financially independent and experience sexual relationships before or without marriage. The ...

: The Unmarried Woman’s Guide to Men'' in 1962 and was published in the ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

'' magazine in 1977. The diet advocated the consumption of 3-5

egg An egg is an organic vessel grown by an animal to carry a possibly fertilized egg cell (a zygote) and to incubate from it an embryo within the egg until the embryo has become an animal fetus that can survive on its own, at which point the ...

s per day plus a bottle of

wine Wine is an alcoholic drink made from Fermentation in winemaking, fermented fruit. Yeast in winemaking, Yeast consumes the sugar in the fruit and converts it to ethanol and carbon dioxide, releasing heat in the process. Wine is most often made f ...

. For breakfast one egg and a glass of wine are taken, for lunch two eggs and another glass and for dinner a steak and the rest of the bottle of wine. The diet was revived in 2018 on social media platforms and became a

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

. Medical experts have warned against the diet as it is nutritionally unbalanced, unsustainable and in the long run will do more harm than good. The high-alcohol content of the diet has been described as dangerous and a threat to the liver.

References

{{Fad diets Eggs (food) Fad diets