Mars Canada Ltd is the Canadian division of
Mars, Incorporated
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services founded on June 23, 1911, headquartered in McLean, Virgini ...
, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Company history
The Canadian division began its operation in the late 1940s as a branch of
Uncle Ben's
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was ...
Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian
limited company
In a limited company, the Legal liability, liability of members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by Share (finance), shares or by guarantee. In a c ...
and named Effem Foods Ltd.,
[Canadian Trademarks Database registration file](_blank)
/ref> which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars. In 1998, the company was renamed Effem Inc.Canada's Top 100 Employers
Canada's Top 100 Employers is an annual editorial competition that recognizes the best places in Canada to work. First held in 1999, the project aims to single out the employers that lead their industries in offering exceptional working condition ...
, as published in ''Maclean's
''Maclean's'' is a Canadian magazine founded in 1905 which reports on Canadian issues such as politics, pop culture, trends and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian ...
'' magazine.
Office locations
Mars Canada's National Office is located in Bolton, Ontario
Bolton ( 2021 population 26,795) is an unincorporated town and is the most populous community in the town of Caledon, Ontario, Canada, in the Regional Municipality of Peel. It is located beside the Humber River, approximately 50 kilometres nor ...
, 20 minutes north of Pearson International Airport
Toronto Pearson International Airport is an international airport located in Mississauga, Ontario, Canada. It is the main airport serving Toronto, its metropolitan area, and the surrounding region known as the Golden Horseshoe. Pearson is the ...
.
Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility.
The confectionery manufacturing facility is located in Newmarket, Ontario, 40 minutes north-east of the National Office.
Products
The Mars portfolio has five of the world's leading confectionery brands, including the Mars Bar, Snickers Bar, Skittles and Twix Cookie Bars, and the world's single largest candy brand, M&M's Chocolate Candies.
Canadian brands:
Food
*''Ben's Original
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was ...
''
Confectionery products
*''M&M's
M&M's are color-varied sugar-coated dragée chocolate confectionery by the Mars Wrigley Confectionery division of Mars Inc..
The candy consists of a candy shell surrounding a filling which determines the specific type of M&M's. Each piece has ...
''
*'' Mars Bar''
*''Snickers
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with Caramel#Candy, caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is ...
''
*''Twix
Twix is a chocolate bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then coated with milk chocol ...
''
*'' 3 Musketeers''
*'' Bounty''
*'' Dove Chocolate''
*'' Skittles''
*''Starburst
MicroPro International Corporation was an American software company founded in 1978 in San Rafael, California. They are best known as the publisher of WordStar, a popular early word processor for personal computers.
History Founding and early su ...
''
*''Maltesers
Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, South Africa, Australia, New Zealand, Canada, United States and Midd ...
''
*''Combos''
Pet food
*''Pedigree Petfoods
Pedigree Petfoods is a subsidiary of the American group Mars Inc. specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia.
History
In 1934, Mars Limited, a division of the lar ...
'' (#1 brand in Canada)
*''Whiskas
Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars Inc. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as wel ...
(#1 brand in Canada)
*''Cesar''
*''Sheba''
*''Temptations''
External links
World Head Office Official site
Mars Canada
from Yahoo!
Notes and references
{{Mars brands
Food and drink companies established in 1940
Canadian chocolate companies
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
Companies based in Caledon, Ontario
Food and drink companies of Canada
Privately held companies of Canada
1940 establishments in Ontario
Canadian subsidiaries of foreign companies
Canadian companies established in 1940