Effa Motors is an
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
an automobile and commercial vehicle manufacturer with headquarters in
San José de Mayo in southern
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
. The company was founded by Eduardo Effa in 2006 for the construction of the vehicles imported as
CKD kits used. Effa is located in the same workshop as the defunct automaker
Dolce Vitta, whose World Manufacturer Codes of 9UP, 9UR and 9US are used for beginning of Effa's
vehicle identification number
A vehicle identification number (VIN) (also called a chassis number or frame number) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters ...
s. The company is a subsidiary of the
Aler Group.
Effa maintains partnerships with Chinese automakers
Changhe,
Hafei,
Huanghai
The Yellow Sea is a marginal sea of the Western Pacific Ocean located between mainland China and the Korean Peninsula, and can be considered the northwestern part of the East China Sea. It is one of four seas named after common colour te ...
(a brand of Liaoning Shuguang),
JinBei (JinBei trucks known as JBC),
Jiangling Motors
Jiangling Motors Corporation Limited, abbreviated JMC, is a Chinese automobile manufacturer. According to company and press reports, the largest shareholder of JMC is Jiangling Investment, a company controlled equally by the state-owned enterpr ...
(JMC),
Lifan and
Sinotruk Sinotruk may refer to:
*China National Heavy Duty Truck Group: or Sinotruk Group, a state-owned truck manufacturing enterprise in China
*Sinotruk (Hong Kong)
Sinotruk (Hong Kong) Limited is a Hong Kong truck manufacturer incorporated in 2007. The ...
.
Company history
The first model offered by Effa was the subcompact
Effa Ideal When exported to Brazil the vehicle was
badge engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
as the Effa M100. The Effa Aojun was the first SUV/Pickup introduced in 2008. The Aojun has since been enclosed as a minivan. The Coach or the Furgón, is a flatbed pick-up truck with a single or double cab. ICalled the Effa Picape in Brazil. The Furgão, the van, the Longa and Cabine Dupla are available in Brazil. For bulky objects there is the Baú.
A second plant in
Manaus started operating in 2010. Here the
JMC Boarding and Effa Picape Baú are built. In addition, the models are in order Lifan 320, Lifan 520,
Lifan 620, Lifan Foison and the Lifan X60 built.
In Uruguay, the second generation of the Ideal was launched. Also new is the Effa JinBei, a sister model of the
Isuzu Rodeo
The Isuzu Rodeo is an automotive nameplate that was used by the Japanese automobile manufacturer Isuzu between 1988 and 2004. Isuzu has utilized the "Rodeo" name on two different vehicles—a compact pickup truck sold in Japan—and a midsize S ...
, which was never available in Uruguay itself. Slightly larger is the Effa Plutus, which will be built for the American market in a long version.
The third manufacturer began working in
Barueri in the summer of 2012, mainly producing medium and heavy-duty trucks. Additionally the Effa Picape, Effa Van, JMC N350 and S350 JMC are built or modified here.
Current models
Effa
File:Hafei Zhongyi (crop image).jpg, 2008–present
Effa Cargo Furgón
Effa Picape Furgão
File:Hafei Zhongyi HFJ 6376.jpg, 2008–present
Effa Cargo Minibús
Effa Picape Van
File:Hafei Ruiyi (front quarter).jpg, 2008–present
Effa Cargo Pick Up
Effa Picape Longa
File:Hafei Ruiyi 08 Jul 04 Santiago.jpg, 2008–present
Effa Cargo Doble Cabina
Effa Picape Cabine Dupla
File:Effa Ideal II - 2012 Montevideo Motor Show.jpg, 2010–present
Changhe Ideal II
Effa M100
File:Songthaew in Pattaya 18.JPG, 2010–present
Effa JinBei
File:Effa Plutus - 2012 Montevideo Motor Show.jpg, 2010–present
Effa Plutus
Effa Picape Plutus
File:Effaulc01.JPG, 2010–present
Effa Picape Baú
File:Transporter in Syria.JPG, 2012–present
Effa Picape Start
*
Effa Aojun (2008–present, )
*
Effa Start Van (2012–present, )
Former model
Effa
File:Changhe Ideal.jpg, 2007–2010
Effa Ideal
Effa M100
Effa-JBC
*
Effa-JBC 3.2 Turbo Intercooler (SY1040DVA, 2012–present, )
Effa-JMC
File:JMC Boarding crew cab pu.jpg, JMC Boarding
2010–present
File:Jiangling Yusheng 01 China 2012-06-02.JPG, JMC S350
2012–present
*
Effa-JMC 2.8 Turbo Intercooler N601 (2012–present, 3-Tonner)
*
Effa-JMC 2.8 Turbo Intercooler N900 (2012–present, 4-Tonner)
*
JMC N350 (2012–present)
Current Effa-Lifan
File:Lifan 520 01 -- Auto Chongqing -- 2012-06-07.jpg, Lifan 520 Sedan
2010–present
File:Lifan 620 China 2012-05-06.JPG, Lifan 620
2010–present
File:Lifan X60 -- Auto Chongqing -- 2012-06-07.jpg, Lifan X60
2012–present
Former Effa-Lifan
File:Lifan 320 China 2012-05-20.JPG, Lifan 320
2010-2012
File:Lifan 520i 01 China 2012-05-20.JPG, Lifan 520
The Lifan 520 is a subcompact sedan produced by the Lifan Motors division of Lifan Group.
Overview
The Lifan 520 is the first car produced by Lifan Motors, and was launched at the 2006 Beijing Auto Show. The exterior and interior are specific t ...
2010-2012
Effa-Sinotruk[http://www.grupoaler.com.uy/howo.html]
* Sinotruk Howa 6x2 tractor
* Sinotruk Howa 6x2 Cargo
See also
*
Bognor
*
Sevel#Sevel Uruguay S.A.
References
External links
Grupo Aler official site in Uruguay(Spanish)
Effa official site in Brazil(Portuguese)
{{Automotive industry in Uruguay
Truck manufacturers of Uruguay
Car manufacturers of Uruguay
Uruguayan brands