Edwin J. Anderson
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Edwin John Anderson (1902 – 1987) was an American businessman and sports executive who held various positions with the
Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. The team plays their home game ...
of the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) for nearly 40 years. Anderson is best remembered as the team's president from 1949 to 1960 and general manager from 1958 to 1966. During Anderson's tenure as a top team executive the Lions won three World Championships — 1952, 1953, and 1957.


Biography


Early years

Edwin J. Anderson was born August 3, 1902, in
Rockford, Illinois Rockford is a city in Winnebago County, Illinois, Winnebago and Ogle County, Illinois, Ogle counties in the U.S. state of Illinois. Located in far northern Illinois on the banks of the Rock River (Mississippi River tributary), Rock River, Rockfor ...
. He attended
Beloit College Beloit College is a private liberal arts college in Beloit, Wisconsin, United States. Founded in 1846 when Wisconsin was still a territory, it is the state's oldest continuously operated college. It has an enrollment of roughly 1,000 undergradua ...
, from which he graduated in 1927, and where he met his future wife, the former Isabel Bort."Former Beloit Students are Married,"
''The Round Table'' eloit, WI vol. 3, no. 48 (April 21, 1928), p. 3.
The pair were married at the end of March 1928 and initially made their home in
Vincennes, Indiana Vincennes is a city in, and the county seat of, Knox County, Indiana, United States. It is located on the lower Wabash River in the southwestern part of the state, nearly halfway between Evansville and Terre Haute. It was founded in 1732 by F ...
, where Anderson worked as advertising manager of a newspaper.


Business career

The Andersons moved to
Peoria, Illinois Peoria ( ) is a city in Peoria County, Illinois, United States, and its county seat. Located on the Illinois River, the city had a population of 113,150 as of the 2020 United States census, 2020 census, making it the List of municipalities in Ill ...
, in 1931 after Anderson became an advertising manager for Altorfer Bros. Company. In 1937, Anderson became the general sales manager for James Barclay and Company. The following year he joined the
Goebel Brewing Company Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964, eventually acquired by Stroh Brewery Company. History In 1839, August Goebel Sr. was born in Münstermaifeld Rhenish, Prussia. During the Civil War, Goebel enlis ...
as vice president and general sales manager. He was promoted to president of Goebel Brewing in 1941, still only 38 years old, and remained in that role until 1958 when he resigned to focus on his duties with the Lions. Active in volunteer work, Anderson was the chairman of the 1945 Detroit Community Fund and president of the Children's Hospital of Detroit for three years.''Detroit Lions Fact Book 1962: Press, Radio, TV,'' p. 7. He was also a member of the board of directors of Lumberman's Mutual Casualty Company and the American Motorist Insurance Company.


Detroit Lions

Anderson was a member of the Detroit Football Company – a group of more than 140 Detroit business leaders led by D. Lyle Fife that purchased the money-losing Lions"Halas Invests Bear Profits in Other Fields,"
''Minneapolis Morning Tribune,'' Jan. 31, 1952; p. 16.
from Fred L. Mandel Jr. on January 16, 1948. Fife resigned as president during the 1949 season and Anderson was chosen to succeed him. Under Anderson's leadership, the Lions' financial fortunes were turned around, with the team making money for the first time in 1951. The team would go on to win three
NFL championships Throughout its history, the National Football league (NFL) and other rival American football leagues have used several different formats to determine their league champions, including a period of inter-league matchups to determine a true national ...
and four division titles before falling off after the 1957 season. In 1958, Anderson assumed the role of general manager after Nick Kerbawy left to take the same job with the
Detroit Pistons The Detroit Pistons are an American professional basketball team based in Detroit. The Pistons compete in the National Basketball Association (NBA) as a member of the Central Division (NBA), Central Division of the Eastern Conference (NBA), East ...
of
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
. In 1960, Anderson lobbied to become Commissioner of the National Football League, but Detroit's representative at the owner's meeting, D. Lyle Fife, refused to vote for him. In 1961, Anderson resigned as president after a group of Football Company stockholders, led by Fife, attempted to remove him.
William Clay Ford Sr. William Clay Ford Sr. (March 14, 1925 – March 9, 2014) was an American businessman who was on the boards of Ford Motor Company and the Edison Institute. Ford owned the Detroit Lions of the National Football League (NFL) from 1964 until hi ...
, an Anderson supporter, was selected to take the wheel as president, with Anderson allowed to remain as general manager. This internal struggle ended in 1963 when Ford purchased the team from the other shareholders. In 1964, Russ Thomas took over football operations for the Lions, with Anderson remaining with the team as a vice president. Although effectively out of power with the Lions after 1972, Anderson was a leading force advocating for the team's move from Tiger Stadium to the
Pontiac Silverdome The Pontiac Silverdome (also known as the Silverdome) was a stadium in Pontiac, Michigan. It opened in 1975 and sat on 199 acres (51 ha) of land. When the stadium opened, it featured a fiberglass fabric roof held up by air pressure, the fi ...
in 1975.George Puskas
"Edwin Anderson Played with Pain, Never Winced,"
''Detroit Free Press,'' Feb. 5, 1987, p. D1.


Death and legacy

Anderson remained with the Lions until his death on February 5, 1987. After his death, Anderson was eulogized in print by Detroit sportswriter George Puskas, who recalled: "Good ol' Andy — few really understood him; fewer still bothered to try. At one and the same time, he was the most successful and most criticized sports boss Detroit has produced. He seemed to invite it. He had an aristocratic bearing in a blue-collar town and it was his lot — his job — to be blamed for everything and credited for little, even as his team won three world championships in six years, in 1952, '53, and '57. Fans loved to hate him. So did some of his players."


References

{{DEFAULTSORT:Anderson, Edwin J. 1902 births 1987 deaths American advertising people American brewers American drink industry businesspeople American salespeople Beloit Buccaneers football players Beloit Buccaneers men's basketball players Beloit College alumni Detroit Lions executives Detroit Lions owners Players of American football from Rockford, Illinois