Editorial Haynes was an
Argentine
Argentines (mistakenly translated Argentineans in the past; in Spanish ( masculine) or ( feminine)) are people identified with the country of Argentina. This connection may be residential, legal, historical or cultural. For most Argentines ...
publishing company founded by Alberto M. Haynes in 1904. The publisher released several magazines such as ''El Hogar'', ''Mundo Deportivo'', ''Mundo Argentino'', ''Mundo Agrario'', ''Mundo Infantil'', and newspaper ''
El Mundo'', among other imprints.
[Pasando revista]
on El Litoral
Its building was located on Rio de Janeiro and Bogotá in
Almagro, Buenos Aires
Almagro () is a mostly middle-class barrio or neighbourhood of Buenos Aires, Argentina.
The neighbourhood is delimited by La Plata avenue and Río de Janeiro street to the west, Independencia avenue to the south, Sánchez de Bustamante, Sánch ...
. In 1948 the Grupo ALEA, managed by
peronist
Peronism, also called justicialism,. The Justicialist Party is the main Peronist party in Argentina, it derives its name from the concept of social justice., name=, group= is an Argentine political movement based on the ideas and legacy of Ar ...
official Carlos Aloe took over the control of Editorial Haynes after acquiring 51% of the company shares. When the
coup d'etat named ''
Revolución Libertadora
''Revolución Libertadora'' (; ''Liberating Revolution'') was the coup d'état that ended the second presidential term of Juan Perón in Argentina, on 16 September 1955.
Background
President Perón was first elected in 1946. In 1949, a c ...
'' ended the second presidential term of
Juan Perón
Juan Domingo Perón (, , ; 8 October 1895 – 1 July 1974) was an Argentine Army general and politician. After serving in several government positions, including Minister of Labour and Vice President of a military dictatorship, he was electe ...
, Editorial Haynes' building and assets were expropriated by the Military Government. Some of its collaborators had to exiliate in Mexico.
Being one of the largest publishers in Latin America at its time, Editorial Haynes is regarded as one of the milestones of the Argentine publishing industry.
["LA EDITORIAL HAYNES Y EL DIARIO EL MUNDO" on Primera Página (blogsite), 4 Dec 2009]
History
Beginning

Roots to the publishing company can be traced in a meeting between Alberto Haynes (an English immigrant to Argentina in 1887 who had worked at the
Buenos Aires Western Railway
The Buenos Aires Western Railway (BAWR) (in Spanish: Ferrocarril Oeste de Buenos Aires), inaugurated in the city of Buenos Aires on 29 August 1857, was the first railway built in Argentina and the start of the extensive rail network which was ...
)
[La revolución de 1930 y la figura de Uriburu a través de la revista El Hogar]
by Mariela S. Trujillo - Universidad de Bahía Blanca and Ricardo Claudio Magnussen, his professor at the Buenos Aires English High School
The Buenos Aires English High School, also known for its abbreviation BAEHS, is a bilingual school established in Belgrano, Buenos Aires in 1884 by Alexander Watson Hutton, considered "the father" of Argentine football. Watson Hutton was born in ...
. During that meeting Haynes agreed to buy Magnussen an old Minerva printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The ...
machine so he had the idea of publishing a magazine intended for a family audience. His wish was fulfilled when he released ''El Consejero del Hogar'' (then simply ''El Hogar'') in 1904. Published fortnightly, the magazine was not well received at first so Haynes gave it a new direction with a focus on the upper class
Upper class in modern societies is the social class composed of people who hold the highest social status, usually are the wealthiest members of class society, and wield the greatest political power. According to this view, the upper class is ...
. As a result, ''El Hogar'' showed customs and habits of the most traditional families of Argentina, including their trips, weddings, parties, and social events. This change of direction caused the magazine to be a total success, becoming the most sold magazine in the country so many people recognised themselves in the topics featured on it. ''El Hogar'' was also the first imprint to feature colors on its covers.[Revista El Hogar]
on Archivo de Ilustración Argentina (University of Buenos Aires), published 30 May 2016
Following the success of ''El Hogar'', Haynes released other imprints such as ''Mundo Argentino'', directed by Constancio C. Vigil before founding his own publishing brand, "Editorial Atlántida" with the release of '' El Gráfico'', ''Mundo Agrario'' (agriculture
Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled peop ...
), ''Mundo Infantil'' (children), and ''Mundo Deportivo'' (sports).
[Diario El Mundo]
by Miguel Ángel Giordano on Hora 13.com
In December 1923, Editorial Haynes inaugurated its headquarters on Rio de Janeiro and Bogotá street in Buenos Aires
Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the Capital city, capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata ...
. The building was then renovated, adding modern printing machines with advanced technology. Two years later, the first humor magazine by Haynes, ''Don Goyo'', is released. Directed by Conrado Nalé Roxlo
Conrado Nalé Roxlo (February 15, 1898 – July 2, 1971) was an Argentine writer, journalist and humorist, who was born and died in Buenos Aires. He was an author of poetry, plays, film scripts and pastiches in prose, and also the director of ...
, it was the first media where Roberto Arlt
Roberto Arlt (April 26, 1900 – July 26, 1942) was an Argentine novelist, storyteller, playwright, journalist and inventor.
Biography
He was born Roberto Godofredo Christophersen Arlt in Buenos Aires on April 26, 1900. His parents were bot ...
collaborated.[Biografía de Roberto Arlt]
on Museo Cervantes
On May 14, 1928, Haynes released its first newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sport ...
, ''El Mundo'', a tabloid-size newspaper that covered national and international news. Directed by Carlos Muzio Sáenz Peña,[ it was plenty of photographs and illustrations, also featuring ]comic strips
A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
on its backcover. Offered at a low price (half the price that its competitors) ''El Mundo'' became an immediate success. To attract readers, the newspaper also had weekly contests (generally related to results of Primera División matches), awarding prizes of M$N1,000 to winners.[ Roberto Arlt (who had been previously collaborated in ''Don Goyo'') wrote his famous "Aguafuertes Porteñas" in the pages of ''El Mundo''.][
On June 21, 1929, Alberto Haynes died, being succeeded by his son in law Henry Wesley Smith, who would manage the company until the beginning of the first ]Juan Perón
Juan Domingo Perón (, , ; 8 October 1895 – 1 July 1974) was an Argentine Army general and politician. After serving in several government positions, including Minister of Labour and Vice President of a military dictatorship, he was electe ...
's presidency. At its peak, Editorial Haynes employed 3,000 people.[
]
Expansion to radio
''El Mundo'' brand expanded to radio broadcasting
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
, founding "Radio El Mundo" in 1935, Therefore ''El Mundo'' became the first massive media company of Argentina. To host the radio studios, Haynes built a building on Maipú street. It had seven rooms and two auditorium
An auditorium is a room built to enable an audience to hear and watch performances. For movie theatres, the number of auditoria (or auditoriums) is expressed as the number of screens. Auditoria can be found in entertainment venues, communit ...
s for 500 people each. Radio El Mundo's staff included an orchestra
An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families.
There are typically four main sections of instruments:
* bowed string instruments, such as the violin, viola, c ...
that played live during some programs. The radio had a hetereogeneus scheduling that included classic music, jazz, and tango, with some programs that became famous such as "Glostora Tango Club", or "Radio Show", broadcast live with public attending to it. El Mundo also broadcast live the Primera División football matches and boxing matches at Estadio Luna Park
Estadio Luna Park (commonly known as Luna Park) is a multi-purpose arena in Buenos Aires. Located at the corner of Avenida Corrientes and Avenida Bouchard; in the San Nicolás neighborhood. Initially, the arena primarily hosted boxing and othe ...
.[
Broadcasting live abroad Argentina through radio stations in other ]provinces of Argentina
Argentina
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America ...
, some of the most popular artists of that time that contributed to ''El Mundo'' were actors Niní Marshall
Marina Esther Traveso (June 1, 1903 – March 18, 1996), known by her stage name Niní Marshall, was an Argentine humorist, comic actress and screenwriter; nicknamed ''The Chaplin with a skirt'' and ''The Lady of Humour''.
Life and work
She ...
, Luis Sandrini
Luis Sandrini (22 February 1905 – 5 July 1980) was a prolific Argentine comic film actor and film producer. Widely considered one of the most respected and most acclaimed Argentine comedians by the public and critics. He has made over 80 appea ...
, Lola Membrives, Zully Moreno
Zulema Esther González Borbón, better known as Zully Moreno (October 17, 1920 in Villa Ballester, Buenos Aires – December 25, 1999 in Buenos Aires), was an Argentine film actress of the Golden Age of Argentine Cinema (1940–1960). She a ...
, Narciso Ibáñez Menta
Narciso Ibáñez Menta (; August 25, 1912 – May 15, 2004) was a Spanish theatre, film, and television actor.
Biography
Born in Langreo, Asturias, Spain, Ibáñez Menta made his first stage appearance at the age of seven at the Teatro La Come ...
, while notable speakers/announcers were Juan Carlos Thorry
Juan Carlos Thorry (June 28, 1908, in Coronel Pringles – February 12,
2000 in San Antonio de Padua), born José Antonio Torrontegui, was an Argentine film actor, tango musician and director.
Best known for his work in tango films in the C ...
, Antonio Carrizo
Antonio Carrozzi Abascal, best known as Antonio Carrizo, (September 15, 1926 – January 1, 2016) was an Argentine radio and television presenter.
Biography
Born in General Villegas, in western Buenos Aires Province, his first experience in b ...
, and Cacho Fontana
Jorge "Cacho" Fontana (born Norberto Palese Filgueiras; 23 April 1932 – 5 July 2022) was an Argentine radio and television personality.
Life and work
Born Norberto Palese in the Barracas section of Buenos Aires, he was the only child of Nie ...
, among others. Musicians and singers performing live were Aníbal Troilo
Aníbal Carmelo Troilo (11 July 1914 – 18 May 1975), also known as Pichuco, was an Argentine tango musician.
Troilo was a bandoneon player, composer, arranger, and bandleader in Argentina. His orquesta típica was among the most popular wit ...
, Alfredo De Angelis
Alfredo De Angelis (2 November 1910, Adrogué — 31 March 1992) was an Argentinian musician, most notable as a composer, a pianist, and a director of a tango orchestra during the Grand Era of Argentine tango.
De Angelis was born in Adrogué sout ...
, Atahualpa Yupanqui
Atahualpa Yupanqui (; born Héctor Roberto Chavero Aramburu; 31 January 1908 – 23 May 1992) was an Argentine singer, songwriter, guitarist, and writer. He is considered the most important Argentine folk musician of the 20th century.
Biography ...
, Los Chalchaleros
Los Chalchaleros were an Argentine musical folkloric ensemble consisting of four men, and one of the most famous folk singers in the history of Latin America. The group was established in 1948 in the northern province of Salta. It was named after ...
.[ El Mundo also broadcast ]radio drama
Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine ...
s (a popular genre at those times), with "Los Pérez García" (broadcast from 1942 to 1967) becoming one of its most popular and legendary.
Influence of Peronism
In 1947, the government administration led by Perón, in an attempt to control the media, bought some newspapers, as well as revoking concessions granted to several radio stations, some of which would be later given to private entrepreneurs with close ties with the officialism. In the case of Editorial Haynes, Well Smith accepted the offer from Grupo ALEA (led by Carlos Aloe, a government official), selling 51% of the family business. ''El Mundo'' and all the Hayes' imprints were taken over by the National Secretary of Communications. Under this new direction, the editorial line of Editorial Hayes' publications switched to direction with stronger ties with peronism. To support the ideological recruitment, Haynes released new publications such as ''Mundo Peronista'', also re-issuing ''P.B.T.''[ (a magazine that had had a first run between 1904 and 1918, originally as a ]political satire
Political satire is satire that specializes in gaining entertainment from politics; it has also been used with subversive intent where political speech and dissent are forbidden by a regime, as a method of advancing political arguments where su ...
magazine). Under Perón administration, ''P.B.T.'' (which second run started in January 1950) became a booklet of political propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loa ...
used by peronism.
Under the new management, Haynes expanded its portfolio with new magazines launched in 1949: ''Mundo Deportivo'', focused on sports (mainly football), in a similar format that other sports magazines of that time such as '' El Gráfico'' or ''Goles''. Apart from national sports coverage, the magazine also included several articles related to "Torneos Evita", youth-oriented sports competitions promoted by the Eva Perón Foundation
The Eva Perón Foundation was a charitable foundation begun by Eva Perón, a prominent Argentine political leader, when she was the First Lady and Spiritual Leader of the Nation of Argentina. It operated from 1948 to 1955.
Inspiration and Be ...
. The magazine was published until 1959.[
Also in 1949, Haynes released ''Mundo Infantil'', a children-oriented magazine with political content used by the Peronism as an attempt to ideologize them. The magazine was directed by Oscar Rubio, who also managed the sporting events "Torneos Evita". A total of 141 issues were published until June 1952. Some of its contents were illustrated tales, comic strips about historical personalities of Argentina. The magazine strongly focused on Peronism doctrine, with articles about the Eva Perón Foundation or the Torneos Evita, sports competitions for children.
Another Haynes' achievement was the publication of the first ]science and technology
Science, technology, engineering, and mathematics (STEM) is an umbrella term used to group together the distinct but related technical disciplines of science, technology, engineering, and mathematics. The term is typically used in the context of ...
magazine in Argentina, ''Mundo Atómico''. Released in 1950, the imprint featured covers illustrated in a modernist
Modernism is both a philosophy, philosophical and arts movement that arose from broad transformations in Western world, Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new fo ...
style, with a great amount of photographs and illustrations in its interior pages, also featuring some comic strips.
When the coup d'etat of 1955 overthrew Juan Perón, ''El Mundo'' was managed by the dictatorship until it was sold to an entrepreneur consortium. The newspaper closed definitely in December 1967.[
]
Last years
In 1960, Haynes began publicating ''Tía Vicenta'', a political satire magazine created by caricature
A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...
artist Juan Carlos Colombres, aka "Landrú
Juan Carlos Colombres (January 19, 1923 – July 6, 2017) was an Argentine caricaturist and humorist whose work has illustrated articles and editorials in a number of the nation's leading periodicals. His contributions appear under the byline of '' ...
", who had worked at the publisher as illustrator on ''Diario El Mundo''. The magazine had been launched in 1957 by Editorial NOPRA. ''Tía Vicenta'' became highly popular, being one of the most inflential magazines of its genre.[La revista (historia)]
by Landrú on Tía Vicenta website (archived, 13 Jul 2017) In 1970, the magazine was regarded as one of the six best political and military humor magazines in the world. Haynes published the magazine as a supplement to ''El Mundo'' newspaper, with 500,000 copies printed. After then ''de facto'' president of Argentina Juan Carlos Onganía
Juan Carlos Onganía Carballo (; 17 March 1914 – 8 June 1995) was President of Argentina from 29 June 1966 to 8 June 1970. He rose to power as dictator after toppling the president Arturo Illia in a coup d'état self-named ''Revolución Arge ...
was depicted as a ''walrus
The walrus (''Odobenus rosmarus'') is a large flippered marine mammal with a discontinuous distribution about the North Pole in the Arctic Ocean and subarctic seas of the Northern Hemisphere. The walrus is the only living species in the f ...
'' (a nickname given due to his big moustache), the dictatorship closed the magazine in July 1966.
From March 1965 to December 1967, cartoonist Quino
Joaquín Salvador Lavado Tejón, better known by his pen name Quino (; 17 July 193230 September 2020), was an Argentinian cartoonist. His comic strip '' Mafalda'' (which ran from 1964 to 1973) is popular in many parts of the Americas and Euro ...
published his most famous comic strip, ''Mafalda
''Mafalda'' () is an Argentine comic strip written and drawn by cartoonist Quino. The strip features a six-year-old girl named Mafalda, who reflects the Argentinian middle class and progressive youth, is concerned about humanity and world peace, ...
'', on ''El Mundo'' newspaper. The character had been created for Mansfield, a home appliance company, being first published on ''Gregorio'' –a supplement to ''Leoplán'' mnagazine– in 1964.
In the late 1960s, Editorial Haynes declared bankruptcy,[ with all its assets and building auctioned in 1971. The building on Río de Janeiro and Bogotá was later demolished.
]
Publications
Some of the magazines and newspapers edited by Editorial Haynes were:
;notes
Famous contributors
Some notable journalists and writers that left their contributions on the Editorial Haynes' imprints were:
* Jorge Luis Borges
Jorge Francisco Isidoro Luis Borges Acevedo (; ; 24 August 1899 – 14 June 1986) was an Argentine short-story writer, essayist, poet and translator, as well as a key figure in Spanish-language and international literature. His best-known b ...
(''El Hogar'', 1936–39)
* Roberto Arlt
Roberto Arlt (April 26, 1900 – July 26, 1942) was an Argentine novelist, storyteller, playwright, journalist and inventor.
Biography
He was born Roberto Godofredo Christophersen Arlt in Buenos Aires on April 26, 1900. His parents were bot ...
(''El Mundo'', ''Don Goyo'')[Roberto Arlt en la revista "Don Goyo"]
by Eduardo Romano
* Ulises Barrera
* Bernardo Neustadt
Bernardo Neustadt (, ; January 9, 1925 – June 7, 2008) was a Romanian-born Argentine journalist. For 30 years he was the TV host of the famous ( en, New Time) news program.
Neustadt was the first to make political opinion journalism on televis ...
* Quino
Joaquín Salvador Lavado Tejón, better known by his pen name Quino (; 17 July 193230 September 2020), was an Argentinian cartoonist. His comic strip '' Mafalda'' (which ran from 1964 to 1973) is popular in many parts of the Americas and Euro ...
(''Tía Vicenta, El Mundo'')[
* ]Alberto Gerchunoff
Alberto Gerchunoff (January 1, 1883 – March 2, 1950), was an Argentine writer born in the Russian Empire, in the city of Proskuriv, now Khmelnytskyi, Ukraine.
Biography
His family emigrated in 1889 to the Argentinian Jewish agricultural colony ...
(''El Mundo'')
* Ernesto Sabato
Ernesto Sabato (June 24, 1911 – April 30, 2011) was an Argentine novelist, essayist, painter and physicist. According to the BBC he "won some of the most prestigious prizes in Hispanic literature" and "became very influential in the literary w ...
[
* Horacio Pagani (''El Mundo'') Horacio Pagani profile]
on Fundación Konex
* Jacobo Timerman
Jacobo Timerman (6 January 1923 – 11 November 1999), was a Soviet-born Argentine publisher, journalist, and author, who is most noted for his confronting and reporting the atrocities of the Argentine military regime's Dirty War during a pe ...
[CURIOSOEditorial Haynes, casa de Diario El Mundo y de Roberto Arlt]
on Para Buenos Aires, 5 Nov 2014
* Horacio Verbitsky
Horacio Verbitsky (born February 11, 1942) is an Argentine investigative journalist and author with a history as a leftist guerrilla in the Montoneros. In the early 1990s, he reported on a series corruption scandals in the administration of Presi ...
[
* ]Conrado Nalé Roxlo
Conrado Nalé Roxlo (February 15, 1898 – July 2, 1971) was an Argentine writer, journalist and humorist, who was born and died in Buenos Aires. He was an author of poetry, plays, film scripts and pastiches in prose, and also the director of ...
[
* Amado Villar ][
* Aldo R. Vaselli ][
* Roger Pla ][
;Notes
]
References
{{Commons category
h
1904 establishments