Edgardo "Eddie" Carvajal Roces (born April 19, 1949) is a Filipino businessman. He is credited alongside Edward U. Tan with reviving his father

Chino Roces Joaquin "Chino" Pardo Roces (June 29, 1913 – September 30, 1988) was a Filipino businessman and newspaper publisher. He was best known for being the founder of the Associated Broadcasting Corporation (now known as TV5) and a former owner ...

' television station ABC (now TV5) in 1992. He is also a long-time advocate for child-sensitive television programming in the Philippines, having served as president of the Southeast Asian Foundation for Children's Television (SEAFCTV) in the 2000s and as the chairman of Anak TV.

Career at ABC-5

Roces served as president of the Associated Broadcasting Company (now

TV5 Network TV5 Network Inc., commonly referred to as TV5, is a Mass media in the Philippines, Philippine Mass media, media company headquartered in Mandaluyong, Metro Manila. It primarily operates in radio and television broadcasting and manages several ...

) from 1992 until 2003, upon which the company was sold to Antonio "Tonyboy" Cojuangco Jr. of

PLDT PLDT, Inc., formerly known as the Philippine Long Distance Telephone Company (), is a Philippine telecommunications, internet and digital service company. PLDT is one of the Philippine's major telecommunications providers, along with Globe Te ...

. During his tenure, the revived company attempted to produce its own local shows but eventually resorted to relying on imported programs due to a lack of audience support.

Activism

In August 2009, he formed the Noynoy Aquino for President Movement (NAPM), a nationwide campaign that aimed to convince Sen.

Benigno Aquino III Benigno Simeon Aquino III (; born Benigno Simeon Cojuangco Aquino III; February 8, 1960 – June 24, 2021), also known as Noynoy Aquino and colloquially as PNoy, was a Filipino politician who served as the 15th president of the Philippines ...

to run for president in the 2010 elections via a signature drive. In 2013, he supported senatorial candidate Ricardo Penson's campaign against political dynasties. Roces is also a founding member of the Volkswagen Club of the Philippines (VWCP), which was established in 1985.

Personal life

Edgardo Roces is married to Julie Sarmiento Roces, and has three children.

References

{{TV5 Network 1949 births Living people 20th-century Filipino businesspeople 21st-century Filipino businesspeople Filipino media executives People from Baguio TV5 Network executives