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Edelman Financial Engines is an American
financial planning In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future financial state by using current known variables to predict future income, asset values and withdrawal plans. This often includes a budg ...
and
investment advisory An Investment advisory, is a service that recommends certain securities A security is a tradable financial asset. The term commonly refers to any form of financial instrument, but its legal definition varies by jurisdiction. In some countries ...
company. As of December 31, 2023, it has more than $270 billion in assets and more than 1.3 million clients. The company was formed by the 2018 merger of Financial Engines (founded in 1996) and Edelman Financial Services (founded in 1986).


History


Edelman Financial Services

Edelman Financial Services, a
financial advisory Corporate services or business services are activities which combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) ...
firm, was founded in 1986 by married couple Jean and
Ric Edelman Fredric Mark "Ric" Edelman is an American investor and author. He is the founder of Edelman Financial Services (later, Edelman Financial Engines), the author of several personal finance books, and the host of a weekly personal finance talk rad ...
. Sanders Morris Harris Group, a publicly traded wealth management firm, purchased a majority stake of Edelman Financial Services in 2005. Sanders Morris Harris Group changed its name to Edelman Financial Group in March 2011, and Ric Edelman was named co-CEO of the company with George Ball. Private equity firm
Hellman & Friedman Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments. H&F has focused its efforts ...
purchased a controlling stake in Edelman Financial Services in October 2015, at which point the company was managing $15 billion in assets.


Financial Engines

Financial Engines was founded in 1996 by
Nobel Prize The Nobel Prizes ( ; ; ) are awards administered by the Nobel Foundation and granted in accordance with the principle of "for the greatest benefit to humankind". The prizes were first awarded in 1901, marking the fifth anniversary of Alfred N ...
-winning economist William Sharpe,
Stanford Law Stanford Law School (SLS) is the law school of Stanford University, a private research university near Palo Alto, California. Established in 1893, Stanford Law had an acceptance rate of 6.28% in 2021, the second-lowest of any law school in the c ...
professor
Joseph Grundfest Joseph Grundfest (born 1951) is an American academic. He is the William A. Franke Professor of Law and Business at Stanford Law School and co-director of the Rock Center on Corporate Governance at Stanford University. He joined Stanford's facult ...
, and attorney Craig W. Johnson. In 1998, it offered its first retirement planning and fund picking software. The company launched its managed accounts offering to a small number of employers in September 2004. By December 2004, it had $1 billion in assets under management. Financial Engines acquired registered investment advisory firm The Mutual Fund Store for $560 million in 2015. By 2018, the company managed $160 billion in assets and was the largest provider of managed accounts in the defined-contribution market. The company provided
401(k) In the United States, a 401(k) plan is an employer-sponsored, defined-contribution, personal pension (savings) account, as defined in subsection 401(k) of the U.S. Internal Revenue Code. Periodic employee contributions come directly out of their ...
investment advice managed by a proprietary technology platform with access to human advisers. In 2018, its clients included Comcast NBCUniversal and
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
.


Edelman Financial Engines

Hellman & Friedman acquired Financial Engines in 2018 for $3 billion and merged it with Edelman Financial Services. The new firm became the largest independent
registered investment adviser A registered investment adviser (RIA) is a firm that is an investment adviser in the United States, registered as such with the Securities and Exchange Commission (SEC) or a state's securities agency. The numerous references to RIAs within the Inv ...
in the United States, managing $191 billion. Financial Engines CEO Larry Raffone became president and CEO of the combined company, while Ric Edelman was made its chairman of financial and investor education. In November 2018, the merged company announced it would operate under the name Edelman Financial Engines. One objective of the merger was to combine the companies' workplace retirement and financial planning services. For six consecutive years between 2018 and 2023, ''
Barron's ''Barron's'' (stylized in all caps) is an American weekly magazine and newspaper published by Dow Jones & Company, a division of News Corp, since 1921. Founded as ''Barron's National Financial Weekly'' in 1921 by Clarence W. Barron (1855–19 ...
'' ranked Edelman Financial Engines as the #1 registered financial advisory firm in the United States. Former
Department of Labor A ministry of labour (''British English, UK''), or labor (''American English, US''), also known as a department of labour, or labor, is a government department responsible for setting labour standards, labour dispute mechanisms, employment, workfor ...
assistant secretary
Phyllis Borzi Phyllis C. Borzi was the Obama administration's Assistant Secretary for Employee Benefits Security of the United States Department of Labor, the official in charge of the Employee Benefits Security Administration. Education * Ladycliff Coll ...
joined the company's board in November 2018. As of December 31, 2023, the company managed more than $270 billion in assets for more than 1.3 million clients, mostly in 401(k) plans. In March 2021, Edelman Financial Engines announced that
Warburg Pincus Warburg Pincus LLC is a global private equity firm, headquartered in New York City, with offices in the United States, Europe, Brazil, China, Southeast Asia and India. Warburg has been a private equity investor since 1966. As of April 2024 the f ...
would be taking a minority stake in the company. The transaction represented a valuation of $7.3 billion, a 62% increase in the company's value since its formation in 2018. In June 2021, Edelman Financial Engines announced that Ric Edelman would step down from his role as chairman of financial education and client experience but stay on as a strategic adviser and board member. He also remains the firm's largest individual shareholder. In January 2022, Edelman Financial Engines launched ''Everyday Wealth with Soledad O’Brien and Jean Chatzky'', a financial and investment advice podcast hosted by
Jean Chatzky Jean Sherman Chatzky (born September 7, 1964) is an American journalist, a personal finance columnist, financial editor of NBC’s ''TODAY'' show, AARP’s personal finance ambassador, and the founder and CEO of the multimedia company HerMoney. E ...
and
Soledad O’Brien María de la Soledad Teresa O'Brien (born September 19, 1966) is an American broadcast journalist and executive producer. Since 2016, O'Brien has been the host for '' Matter of Fact with Soledad O'Brien,'' a nationally syndicated weekly talk show ...
. The weekly episodes covered personal finance, the economy, wealth management, and other financial topics. The podcast ended in early 2024.


Services

Wealth Management - As of January 2020, the company employed 320 financial planners overseeing nearly $40 billion across 92,000 retail clients. Workplace - This service manages 401(k) accounts for 1.1 million clients across 7,000 companies as of November 2020. The company is the largest provider of managed accounts in the United States, and has more clients than any other independent financial advisor. It also offers Income+, an income service for customers entering or in retirement. Tax Planning - In May 2021, to create a new internal tax planning division, Edelman acquired Viridian Advisors, a Washington State-based financial firm specializing in tax planning.


References

{{reflist American companies established in 1946 Financial services companies established in 2018 Financial services companies based in California Investment management companies of the United States Privately held companies based in California