Edwin W. Reimers (October 26, 1912 – August 16, 2009) was an American
actor
An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), l ...
active during the 1950s and 1960s, who also served as the
stentorian-voiced announcer for such early
Warner Brothers
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American Film studio, film and entertainment studio headquartered at the Warner Bros. Studios, Burbank, Warner Bros. Studios complex in Burbank, Califo ...
television series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed ...
as ''
Cheyenne
The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian languages, Algonquian language family. Today, the Cheyenne people are split into two federally recognized tribe, federally recognize ...
'' and ''
Maverick'': "From the entertainment capital of the world, produced for television by Warner Brothers." Then he would recite the title and cast: "Maverick! Starring
Jack Kelly and
Roger Moore
Sir Roger George Moore (14 October 192723 May 2017) was an English actor. He was the third actor to portray fictional British secret agent James Bond in the Eon Productions film series, playing the character in seven feature films between 1 ...
!"
Early years
Reimers was born in Moline, Illinois.
[
]
Military service
During World War II, Reimers served with the U.S. Marines in the Pacific.[
]
Career
After being a radio announcer in the 1930s, Reimers worked as a newscaster at KTTV
KTTV (channel 11) is a television station in Los Angeles, California, United States, serving as the West Coast flagship of the Fox network. It is owned and operated by the network's Fox Television Stations division alongside MyNetworkTV ou ...
in Los Angeles. He also was host of ''Movieland Matinee'' on KTTV.[
Reimers narrated several episodes of the first ]Brian Keith
Brian Keith (born Robert Alba Keith, November 14, 1921 – June 24, 1997) was an American film, television, and stage actor who in his six-decade career gained recognition for his work in films such as the Disney family film '' The Parent ...
series, ''Crusader'', which aired on CBS from 1955 to 1956 and was one of three announcers during the 12-year run of ''Pantomime Quiz
''Pantomime Quiz'', initially titled ''Pantomime Quiz Time'' and later ''Stump the Stars'', was an American television game show produced and hosted by Mike Stokey. Running from 1947—1959, it has the distinction of being one of the few te ...
'' on television.
Reimers was also the original announcer for '' Do You Trust Your Wife?'' when Edgar Bergen
Edgar John Bergen (born Edgar John Berggren; February 16, 1903 – September 30, 1978) was an American ventriloquist, actor, comedian, vaudevillian and radio performer, best known for his proficiency in ventriloquism and his characters C ...
hosted, but was replaced by Bob LeMond
Robert West LeMond, Jr. (April 11, 1913 – January 6, 2008) was an American radio and television announcer who was best known as the voice who announced for the television shows '' Leave It to Beaver'' and '' Ozzie and Harriet''. LeMond was also ...
in the fall of 1956. He appeared as Admiral Fitzpatrick in 1967 in the '' Star Trek: The Original Series'' episode "The Trouble with Tribbles
"The Trouble with Tribbles" is the fifteenth episode of the second season of the American science fiction television series ''Star Trek''. Written by David Gerrold and directed by Joseph Pevney, it was first broadcast on December 29, 1967. In ...
" and also reprised the pivotal role via archival footage
Stock footage, and similarly, archive footage, library pictures, and file footage is film or video footage that can be used again in other films. Stock footage is beneficial to filmmakers as it saves shooting new material. A single piece of stoc ...
in the '' Star Trek: Deep Space Nine'' episode "Trials and Tribble-ations
"Trials and Tribble-ations" is the 104th episode of the American science fiction television series '' Star Trek: Deep Space Nine'', the sixth episode of the fifth season. It was written as a tribute to the original series of ''Star Trek,'' in the ...
".
Reimers is perhaps best known, though, as spokesman for the Allstate
The Allstate Corporation is an American insurance company, headquartered in Northfield Township, Illinois, near Northbrook since 1967. Founded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993 but still partially owned by ...
Corporation in their long-running series of television commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
in the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
, advising viewers that they were "in good hands with Allstate." Reimers was the TV spokesman for Allstate for 22 years, from 1957 until 1979.
Reimers was also a popular narrator of industrial films, especially those made by Lockheed Lockheed (originally spelled Loughead) may refer to:
Brands and enterprises
* Lockheed Corporation, a former American aircraft manufacturer
* Lockheed Martin, formed in 1995 by the merger of Lockheed Corporation and Martin Marietta
** Lockheed Mar ...
Space and Missile Systems Division, Sunnyvale
Sunnyvale () is a city located in the Santa Clara Valley in northwest Santa Clara County in the U.S. state of California.
Sunnyvale lies along the historic El Camino Real and Highway 101 and is bordered by portions of San Jose to the north ...
, California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
, and by the Aerojet-General Corporation Solid Rocket Plant in Sacramento
)
, image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg
, mapsize = 250x200px
, map_caption = Location within Sacramento ...
, California.
Reimers was a native of Moline, Illinois
Moline ( ) is a city located in Rock Island County, Illinois, United States. With a population of 42,985 in 2020, it is the largest city in Rock Island County. Moline is one of the Quad Cities, along with neighboring East Moline and Rock Island ...
, and died on 16 August 2009 in Saratoga Springs, New York
Saratoga Springs is a city in Saratoga County, New York, United States. The population was 28,491 at the 2020 census. The name reflects the presence of mineral springs in the area, which has made Saratoga a popular resort destination for over ...
.
References
External links
*
Ed Reimers doing Allstate commercial (from YouTube)
{{DEFAULTSORT:Reimers, Ed
1912 births
2009 deaths
People from Moline, Illinois
People from Greater Los Angeles
American broadcasters
20th-century American male actors