Ecotrust is a nonprofit organization based in Portland, Oregon, working to create social, economic, and environmental benefit.
History and programs
Ecotrust was founded in 1991 by
Spencer Beebe
Spencer may refer to:
People
*Spencer (surname)
**Spencer family, British aristocratic family
**List of people with surname Spencer
*Spencer (given name), a given name (including a list of people with the name)
Places
Australia
*Spencer, New So ...
, who brought his conservation experience in the
tropical rain forests
Tropical rainforests are rainforests that occur in areas of tropical rainforest climate in which there is no dry season – all months have an average precipitation of at least 60 mm – and may also be referred to as ''lowland equatori ...
of Central and South America home to North America's
temperate rain forests. Prior to Ecotrust, Beebe was president of
the Nature Conservancy International Program and founding president of
Conservation International
Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Arlington, Virginia.
CI's work focuses on science, policy and partnership with businesses, governments and communities. The organ ...
.
Ecotrust's advisors have included urbanist
Jane Jacobs,
ecological economist and
steady-state theorist Herman Daly
Herman Edward Daly (July 21, 1938 – October 28, 2022) was an American ecological and Georgist economist and professor at the School of Public Policy of University of Maryland, College Park in the United States, best known for his time as a s ...
, forestry scientist Jerry Franklin, and counterculture icon
Stewart Brand
Stewart Brand (born December 14, 1938) is an American writer, best known as editor of the ''Whole Earth Catalog''. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation. He is the auth ...
. In 2003, ecologist
Peter Warshall
Peter Warshall (1940–2013) was an ecologist, activist and essayist whose work centers on conservation and conservation-based development. He attended Camp Rising Sun in 1958 and 1959. After receiving ab A.B. in biology from Harvard in 1964, he w ...
summarized the organization's activities with the statement, "Ecotrust is about designing a future."
Ecotrust began by surveying temperate rain forests as a distinct
ecoregion, an analysis that led the organization to identify British Columbia's Kitlope River as the largest intact temperate rain forest watershed in the world. Beebe and others from Ecotrust visited the region and engaged the
Haisla First Nation, whose traditional territory included the Kitlope. The organization supported the Haisla in launching a Rediscovery Program for cultural education and, four years later, in securing provincial government recognition for over of temperate rain forest as Huchsduwachsdu Nuyem Jees (the
Kitlope Heritage Conservancy Protected Area).
A source of inspiration for the organization has been
Wendell Berry's quote, "The answers, if they are to come, and if they are to work, must be developed in the presence of the user on the land; they must be developed to some degree by the user on the land." In addition to Ecotrust's work in the Kitlope region, the organization's support of local leadership and communities has included Pribilof Islands, Alaska; Prince William Sound / Copper River, Alaska; Clayoquot Sound, British Columbia; Willapa Bay, Washington; and the Klamath region, Oregon / California
In 1992, seeking to find greater financial resources for entrepreneurial efforts in these communities, Ecotrust initiated discussions with
ShoreBank Corporation, the Chicago-based leader in community development banking. In 1995, the two partnered in founding ShoreBank Enterprise (now ShoreBank Enterprise Cascadia), a non-profit community development financial institution (CDFI), and in 1997 ShoreBank Pacific, the nation's first environmental bank. In 1995, Ecotrust also helped to create
Ecotrust Canada
Ecotrust Canada is a Canadian charity with offices in Vancouver and Prince Rupert, BC.
History
In 1991, Ecotrust, an American charity based in Portland, Oregon, was established with the purpose of developing a conservation-based economy in the ...
, an independent affiliate, based in Vancouver, British Columbia.

Another emphasis for the organization has been an effort to characterize the region, based on its human / nature interrelationships. Ecotrust published the first distribution and status maps of temperate rain forests and Pacific salmon of North America, as well as a series of books that include ''The Rain Forests of Home: Profile of a North American Bioregion'' and ''Salmon Nation: People, Fish and Our Common Home''.
Later in the 1990s, with advice from board member Jane Jacobs, Ecotrust expanded its attention to urban markets. The organization redeveloped a Portland warehouse into the
Jean Vollum Natural Capital Center, the first historic restoration in the country to earn a Leadership in Environmental and Energy Design (LEED) gold award, and launched what has become one of the nation's leading programs for
sustainable food
A sustainable food system is a type of food system that provides healthy food to people and creates sustainable environmental, economic and social systems that surround food. Sustainable food systems start with the development of sustainable agr ...
and farming.
Recent extensions of Ecotrust's work include: honoring native leaders through the Buffett Award for Indigenous Leadership; promoting regional economies through a series of cartoon-filled newspaper inserts in the Portland and San Francisco dailies and weeklies; creating decision support tools for
ecosystem-based management
Ecosystem-based management is an environmental management approach that recognizes the full array of interactions within an ecosystem, including humans, rather than considering single issues, species, or ecosystem services in isolation. It can be ...
; launching Ecotrust Forests LLC, a private equity fund to manage forestland for long-term regional health, as well as financial returns; and bolstering bioregional identity through the idea of Salmon Nation.
"The line between for- and nonprofit is getting blurry", said environmentalist and author
Paul Hawken in 2007.
[Hawken, Paul]
"The New Great Transformation"
Long Now Foundation, June 8, 2007. Accessed September 14, 2007. Ecotrust has established an unusual affiliation of for- and nonprofit entities that work at the intersection of
natural,
social and economic capital.
Notes
External links
EcotrustEcotrust Canada
{{Authority control
Environmental organizations based in Oregon
1991 establishments in Oregon
Forest conservation organizations
Organizations based in Portland, Oregon