Yakira, L.L.C.,

trade name A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Ecko Unltd., is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on

graffiti Graffiti (singular ''graffiti'', or ''graffito'' only in graffiti archeology) is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elabor ...

art. Its brand features a

rhino A rhinoceros ( ; ; ; : rhinoceros or rhinoceroses), commonly abbreviated to rhino, is a member of any of the five extant taxon, extant species (or numerous extinct species) of odd-toed ungulates (perissodactyls) in the family (biology), famil ...

as its logo. Rap artist MC Serch of

3rd Bass 3rd Bass is an American hip hop group that was most active in the late 1980s and early 1990s. Formed by MC Serch, Pete Nice, and DJ Richie Rich, the group was notable for being one of the first successful interracial hip hop acts. Along with ...

assisted with marketing in the early years of the company.

History

Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. Over the years, Ecko Unltd. expanded its product offerings to include a wide range of clothing and accessories, including jackets, hoodies, jeans, and sneakers. In the late 1990s and early 2000s, Ecko Unltd. became known for its bold, graphic designs and its association with hip-hop culture, and gained a reputation as a leading player in the streetwear market. In addition to its fashion offerings, Ecko Unltd. has also been involved in several partnerships and collaborations with other brands, artists, and musicians including

Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, actor, and author. His work has continually explored race relations, issues within the black community, the role of media in contemporary ...

and

Chuck D Carlton Douglas Ridenhour (born August 1, 1960), known professionally as Chuck D, is an American rapper, best known as the leader and frontman of the hip hop group Public Enemy, which he co-founded in 1985 with Flavor Flav. Chuck D is also a me ...

, as well as having a segment in

Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...

that featured its T-shirt designs. The company later acquired

Avirex Avirex is an American company that designs, manufactures and markets clothing lines. It was founded by Jeff Clyman in 1975 as a brand for military apparel. Contrary to popular belief, Avirex was not a U.S. military supplier during World War II ...

and Zoo York. In 2009, Ecko Unlimited had over $1 billion in global revenue and was the largest brand in streetwear. On October 27, 2009,

Iconix Brand Group Iconix Brand Group, Inc. is an American brand management company that licenses brands to retailers and manufacturers, primarily in the clothing, apparel, footwear and apparel accessory industries. History and operations The company began as ...

paid $109 million for a 51% stake in Ecko Unlimited. It acquired full ownership in May 2013.

Sponsorships

Ecko Unltd. has sponsored several artists, musicians, and athletes over the years as part of its marketing and brand-building efforts. Ecko Unltd. has been a sponsor of several streetwear and urban culture events, including fashion shows, streetwear exhibitions, and trade shows.

Skateboarding

* Manny Santiago

Freestyle Motocross

Mike Metzger Michael Metzger (born November 19, 1975) is an American freestyle motocross rider. Metzger has been riding motorcycles for 27 years of his life, but he began his focus on Freestyle in the late '90s. Early life Metzger was born in Huntington Bea ...

Jeremy Stenberg Jeremy "Twitch" Stenberg (born September 27, 1981) is an American professional freestyle motocross rider and professional off-road truck racer. Stenberg received his nickname "Twitch" from his Tourette's syndrome, which he was diagnosed with ...

References

* 2000s fashion Clothing brands of the United States Companies based in Middlesex County, New Jersey Clothing companies established in 1993 Hip-hop fashion South River, New Jersey Companies that filed for Chapter 11 bankruptcy in 2014 {{US-manufacturing-company-stub

History

Sponsorships

Skateboarding

Freestyle Motocross

See also

References