eCargo Holdings Limited (ASX: ECG) is a “One-stop Shop” Online-to-Offline enabler, servicing international brands and retailers entering the Asian market. It maintains operating companies in China, Vietnam and Australia trading under the brand names of eCargo, Jessica's Suitcase, Metcash Asia and Asian Business Group (ABG).

History

Post-IPO (2014 - 2015)

On November 28, 2014, Ecargo Holdings Limited began trading on the

Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia a ...

,Yahoo Finance
“Today eCargo (ASX:ECG) Started Trading on the Australian Stock Exchange”
''

Yahoo Finance Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for pe ...

'', November 28, 2014. raising $30 million in its

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

, with an initial share price of $0.40 and initial market capitalization of about $200 million. According to

Christopher Lau Christopher Lau Gar-hung (born 8 February 1976 in Hong Kong; ) was the chairman of People Power political party in Hong Kong. He is a presenter for Hong Kong People Reporter and MyRadio. He ran for office in the 2012 Hong Kong legislative elec ...

, former-chief executive of eCargo, the mission of the company is to help international brands develop and grow their online businesses in China.http://www.chinadailyasia.com/business/2014-11/27/content_15196204.html ''

China Daily ''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party. Overview ''China Daily'' has the widest print circulation of any English-language newspaper in China. ...

'', November 27, 2014. On June 9, 2015, ECG hired Franc Renzi, Garnok Cheung and Justus Wilde as Chief Operating Officer, Chief Financial Officer and Chief Strategy Officer, respectively. ASX
“Setting the Stage: eCargo Expands Executive Leadership Team”
'' ASX'', June 9, 2015.

WWE & Company (2016)

On July 26, 2016, ECG announced that it was forming

WWE & Company WWE & Company is a fashion, beauty and lifestyle technology company specialising in the development of mobile, cloud-based, O2O commerce enterprise technologies, targeting the mainland Chinese consumers. WWE is a joint venture between The Wharf (Ho ...

specialising in the development of mobile, cloud-based, O2O commerce enterprise technologies, targeting the mainland Chinese consumers’ growing demand for fashion, beauty and lifestyle.

is a joint venture between

The Wharf (Holdings) Limited The Wharf (Holdings) Limited (), or Wharf (九倉) in short, is a company founded in 1886 in Hong Kong. As its name suggests, the company's original business was in running wharfage and dockside warehousing, and it was originally known as Th ...

(), Walton Brown Group (a company of The Lane Crawford Joyce Group), and ECG, initially capitalised at RMB 300 million.Asia One Business
“Walton Brown and eCargo sign joint venture to launch a social mobile shopping platform in China”
''

Asia One Business Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an ...

'', July 26, 2016.

Operation and Products

eCargo's services include Distribution and Wholesale, Sourcing and Product Development, Marketing and Brand Activation, Online Store operations, Fulfillment (domestic and cross-border), Consulting and Advisory. eCargo's fulfillment services comprise a network of operations in Hong Kong, the UK, Australia, the US and Singapore, facilitating a drop-ship model for brands from factory to consumer. eCargo has developed the eCoreOS e-commerce platform, which enables eCargo to develop and manage multiple custom or marketplace

digital commerce The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by Internet, World Wide Web, ...

online storefronts for retailers and fashion brands.

Brands

As of 2014, eCargo Enterprise Limited international brand portfolio included fashion, fast moving consumer goods (FMCG), beauty and cosmetics products. It also performed operating services on behalf of retailers and agents.

References

{{Reflist Online retailers of China Companies listed on the Australian Securities Exchange Hong Kong brands