Ebuyer is an

electronic commerce E-commerce (electronic commerce) refers to Commerce, commercial activities including the electronic buying or selling Goods and services, products and services which are conducted on online platforms or over the Internet. E-commerce draws on tec ...

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...

based in Howden,

East Riding of Yorkshire The East Riding of Yorkshire, often abbreviated to the East Riding or East Yorkshire, is a Ceremonial counties of England, ceremonial county in the Yorkshire and the Humber region of England. It borders North Yorkshire to the north and west, S ...

, England. It is an independent online retailer of computer and electrical goods in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. The Ebuyer website is the 210th most visited site in the United Kingdom lexa.com rankingand has 4 million registered customers.

History

Ebuyer was founded in March 2000 in

Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...

by Paul Cusack, Mike Naylor, Steve Kay, Neeraj Patel, and Adam Ashmore – with startup capital of £250,000 from Paul Cusack, its annual turnover was in excess of £220 million by September 2005. Stuart Carlisle was its managing director (CEO) from 2014 until resigning in 2015. Paul Cusack resigned in December 2006. The financial results posted on 3rd May 2024 on Companies House show that Ebuyer (UK) Ltd turnover for 2023 (Year Ended 31 December 2023) was £136.5m with a profit before tax of (£1.7m) (Actual loss for the year). The prior year revenue was £174.25m with a profit before tax of £109k. Ebuyer (UK) Limited was owned by The West Retail Group from 2004 to 2023. West Retail is also the parent company of Wren Kitchens and the ultimate controlling party is Malcolm Healey. As of April 2023, Ebuyer was purchased from The West Retail Group by investor Mark Reed and Richard Marsden via Realtime Holdings Limited. Richard Marsden was appointed the CEO.

Security

In July 2008, Gavin Brent, from Holywell in

Flintshire Flintshire () is a county in the north-east of Wales. It borders the Irish Sea to the north, the Dee Estuary to the north-east, the English county of Cheshire to the east, Wrexham County Borough to the south, and Denbighshire to the west. ...

, North

Wales Wales ( ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by the Irish Sea to the north and west, England to the England–Wales border, east, the Bristol Channel to the south, and the Celtic ...

admitted stealing goods worth £20,000 from the firm before returning the goods, and demanding full refunds. Brent, whose suspicious transactions were spotted by Ebuyer's security team, went on to conduct an online campaign against the company and the investigation. This included menacing Ebuyer staff and a police officer from Brent's now-defunct blog.

Barton Town F.C sponsorship

Ebuyer is the official floodlight and short sponsor of Barton Town F.C. from Barton-upon-Humber.

Controversy

During 2005 Ebuyer had significant customer service problems. Sheffield Trading Standards received 282 complaints about the company, and the customer service phone number had been removed from its website. After this, the firm promised to improve its service, and restored the customer service number to its site. Average daily telephone wait times are published. On 28 November 2011, Ebuyer ran a £1 promotion via email, offering new deals on the hour until midnight. Ebuyer angered customers when their website was unable to handle the extra traffic, causing it to crash. When the website did work, many customers were emailed after successfully ordering and paying for items, only to be told they were out of stock. Many customers vented their anger at the company on their Facebook page, however Ebuyer ran a campaign on their customer forums in an attempt to counter the bad publicity. In December 2013, Ebuyer posted pictures to Facebook of its staff wearing Christmas themed jumpers. However, a Facebook user named Phil spotted that one of the images contained a leaderboard in the background that suggested that Ebuyer staff were rated on the number of returns that they reject. Ebuyer responded to these accusations by stating that these were return merchandise authorizations (RMAs) avoided by providing technical advice.

References

{{Reflist, 1 Retail companies established in 1999 Internet properties established in 1999 Online retailers of the United Kingdom Companies based in the East Riding of Yorkshire 1999 establishments in the United Kingdom