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''Eater'' is a food website by
Vox Media Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''S ...
. It was co-founded by Lockhart Steele and Ben Leventhal in 2005, and originally focused on dining and nightlife in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Eater launched a national site in 2009, and covered nearly 20 cities by 2012. Vox Media acquired ''Eater'', along with two others comprising the Curbed Network, in late 2013. In 2025, Eater operates sites in 23 American cities, as well as its national site. The site has been recognized twelve times by the
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media awar ...
s.


Description and history

The food and dining site ''Eater'' is a brand of the
digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...
company
Vox Media Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''S ...
. It serves as a local restaurant guide, offering reviews as well as news about the restaurant industry. The property earns revenue via advertising, sometimes displaying content generated by Vox Creative. ''Eater'' was co-founded by Lockhart Steele and Ben Leventhal in July 2005, and initially focused on New York City's dining and nightlife scenes. The blog was one of three comprising the Curbed Network, founded by Steele in 2004, along with the real estate and fashion networks called ''
Curbed Curbed is an American real estate and urban design website published by ''New York'' magazine. Founded as a blog by Lockhart Steele in 2006 to cover New York City real estate, it grew by 2010 to feature sub-pages dedicated to specific real ...
'' and ''
Racked Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''SB ...
'', respectively. By 2007, ''Eater'' was receiving tens of thousands of readers per day. After expanding into Los Angeles and San Francisco, the network went national in 2009, and covered approximately 20 cities and one U.S. state (Maine) by mid 2012. Vox Media purchased the Curbed Network for approximately in November 2013. Traffic to ''Eater'' increased by 250 percent following the acquisition. In early 2014, ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'' reported that Eater was generating approximately 2 million of Vox Media's 45 million unique monthly visitors, according to the analytics company
comScore Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Resto ...
. The site began using Vox Media's
content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
, Chorus, and producing more video content. Steele said he sold ''Eater'' partly to observe Chorus' influence on the site. The platform allows ''Eater'' to enhance map, journalistic, and visual features, and improves user engagement via
forums Forum or The Forum may refer to: Common uses *Forum (legal), designated space for public expression in the United States *Forum (Roman), open public space within a Roman city **Roman Forum, most famous example * Internet forum, discussion board ...
. In mid 2017, ''Eater'' launched a London site, the network's first outside North America. ''Eater'' hosted 23 sites for cities in the United States and Canada at the time. It has since closed its London and Montreal sites. In 2021, Vox Media acquired drinks website ''Punch'' as a brand within ''Eater''.


Programming

''Eater'' may be best known for its maps, which serve as guides to readers on where to eat in specific cities. In 2022, ''Eater'' launched their ''Eater 38'' maps, which share 38 essential restaurants in each ''Eater'' cities. Other ''Eater'' maps include ''Eater'' heatmaps which spotlight the newest restaurants in cities; as well as maps focused on certain cuisines or certain neighborhoods. The majority of ''Eater'' maps showcase restaurants across the 23 US cities for which it has dedicated sites, but there are also maps identifying the best restaurants in popular national and international destinations including St. Louis, Honolulu, Kansas City, Barcelona, Rome, Paris, Tokyo, and Florence. In addition to written content, ''Eater'' has a team devoted to video. The site produced a web series called ''Savvy'', which featured chefs,
restaurateurs A restaurateur is a person who opens and runs restaurants professionally. Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspe ...
, and sommeliers discussing dishes and
cooking techniques This is a list of cooking techniques commonly used in cooking and food preparation. Cooking is the practice of preparing food for ingestion, commonly with the application of differentiated heating. Cooking techniques and ingredients vary widely ...
. The program's second season aired in 2015. In 2017, Vox Media greenlit the series ''Cult Following'' and ''You Can Do This'' for ''Eater''.''Eater’s'' video program is currently focused on mid-form docu-style video, with series such as ''Mise en Place, The Experts,'' ''Smoke Point,'' and ''Vendors.'' The program has earned five New York Emmy awards, including two for ''Vendors'' (one in 2022, another in 2021), and four Daytime Emmy nominations. ''Eater'' and
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
collaborated on a six-episode documentary television show about the cuisine of immigrant neighborhoods throughout the U.S., hosted by chef and restaurateur
Marcus Samuelsson {{Infobox chef , name = Marcus Samuelsson , image = Marcus Samuelsson 2012 (cropped).jpg , caption = Samuelsson at the 2012 Göteborg Book Fair , birth_date = {{Birth date and age, df=yes, 1971, 01, 25 , birth_n ...
. The show, ''No Passport Required'', marked ''Eater'''s first television production project. Vox Entertainment produced the show, which premiered in July 2018. Vox Media executives
Jim Bankoff James Philip Bankoff (born December 23, 1969) is an American media executive who is the co-founder, chairman, and chief executive officer (CEO) of Vox Media. He previously worked for AOL and joined Vox Media's predecessor, ''SB Nation'', in 200 ...
and Marty Moe serve as two of several
executive producers Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In films, ...
. In January 2018, ''Eater'' and ''
SB Nation ''SB Nation'' (an abbreviation for their full name ''SportsBlogs Nation'') is a sports blogging network owned by Vox Media. It was co-founded by Tyler Blezinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the netwo ...
'' aired an online three-episode celebrity cooking competition series sponsored by
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
. The show featured
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
players
Greg Jennings Gregory Jennings Jr. (born September 21, 1983) is an American sports television personality and former professional American football, football player who was a wide receiver for 10 seasons in the National Football League (NFL), primarily with ...
, Rashad Jennings, and
Nick Mangold Nicholas Allan Mangold (born January 13, 1984) is an American former professional American football, football player who was a Center (American football), center for the New York Jets of the National Football League (NFL). He played college foo ...
as competitors, as well as chefs
Anne Burrell Anne W. Burrell (September 21, 1969 – June 17, 2025) was an American chef, television personality, and instructor at the Institute of Culinary Education. She was the host of the Food Network show '' Secrets of a Restaurant Chef'' and co-host ...
and Josh Capon. In 2020, ''Eater'' debuted its first TV series in partnership with Hulu, ''Eater’s Guide to the World''. The seven-episode show was hosted by Maya Rudolph and explored unique dining experiences across the world, with episodes spotlighting Los Angeles, Costa Rica, Casablanca, and more. ''Eater'' has a robust digital footprint and presence across the most influential social platforms, including Instagram, TikTok, Twitter, and Facebook, reaching over 30 million people a month across digital platforms. In 2022, ''Eater'' announced its first book deal in partnership with Abrams publishing. In 2023, ''Eater'' released its first cookbook featuring restaurant recipes, edited by former ''Eater'' restaurant editor Hillary Dixler Canavan. In 2024, travel guides to New York City and Los Angeles. In 2024, Eater launched the Eater app for iOS, featuring all of the maps from all 23 of the website’s cities and Eater.com—in total 10,000 maps from over 100 cities worldwide.


Leadership

''Eater'' was initially led by co-founders Leventhal and Steele, who also served as president of the Curbed Network, ranked number 34 in ''
The Daily Meal The Daily Meal is a food and drinks website. Launched in October 2010, it was the first site launched by Spanfeller Media Group, founded by former Forbes.com CEO Jim Spanfeller. In 2016, The Daily Meal, along with Spanfeller Media Group, was ac ...
'' 2011 list of "America's 50 Most Powerful People in Food", for his role as a founder of ''Eater''. In 2014, Amanda Kludt was named ''Eater'' first
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
, and
Robert Sietsema Robert Sietsema is an American restaurant critic. He wrote reviews and articles for the ''Village Voice'' from 1993 to 2013. He has also contributed to ''Gourmet'' magazine. After being let go from the ''Voice'' in a round of downsizing, he was hi ...
was hired to be a New York-based food writer. In March 2022, Stephanie Wu became ''Eater’s'' second-ever editor-in-chief, succeeding Amanda Kludt. In 2024, Jill Dehnert, Eater's former GM, was named the group publisher of the lifestyle publications at Vox Media, comprising ''Eater, PS, Punch'', and ''Thrillist''.


Editorial Staff

* Stephanie Wu, editor-in-chief * Erin DeJesus, executive editor * Jess Mayhugh, managing editor * Lesley Suter, special projects director * Ellie Krupnick, executive director of editorial operations * Nat Belkov, design director * Lille Allen, designer * Nadia Q. Ahmad, senior copy editor * Amanda Luansing, copy editor * Jill Dehnert, publisher * Allison Hamlin, director - network development * Patty Diez, senior manager - network development * Monica Burton, deputy editor * Rebecca Flint Marx, home editor * Nicholas Mancall-Bitel, senior editor * Jesse Sparks, senior editor * Kayla Stewart, senior editor * Jaya Saxena, correspondant * Bettina Makalintal, senior reporter * Kat Thompson, associate editor, home * Ben Mesirow, associate editor, travel * Amy McCarthy, reporter * Missy Frederick, cities director * Nicole Adlman, cities manager * Brenna Houck, cities manager * Kaitlin Bray, director of audience development * Terri Ciccone, deputy director of audience development * Frances Dumlao, associate director of audience - special projects * E Jamar, associate director of audience - engagement * Avery Dalal, social media manager - analytics * Zoe Becker, social media manager


Reception

''
Food & Wine ''Food & Wine'' is an American monthly magazine published by Dotdash Meredith. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes, cooking tips, travel information, restaurant reviews, chefs, wine pairings and sea ...
'' has called ''Eater'' "required reading". In 2006, the magazine included Steele and Leventhal in their "Tastemaker Awards" list, recognizing fifteen people who had significant impact on the food and wine industries by age 35, for their "ingenious" posts. The network's content has been recognized twelve times by the
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media awar ...
s, established to honor excellence in cuisine,
food writing Food writing is a literary genre that focuses on the cultural and historical significance of food. It encompasses various forms, including recipes, journalism, memoirs, and travelogues, and can be found in both fiction and non-fiction works. Food ...
, and culinary education in the United States.
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media awar ...
s: * *
''Eater'' has also won six awards from American Society of Magazine Editors (ASME) and five Emmys. On the local level, various Eater cities have been recognized by local chapters of the Society of Professional Journalists including the SPJ Northwest, SPJ Chicago, and SPJ DC as well as the New York Press Club and Los Angeles Press Club. ''Eater'' has also appeared in popular culture, cited in TV shows such as ''The Bear'' and ''The Morning Show.''


See also

*
List of websites about food and drink This is a list of websites about food and drink. Websites about food and drink * African Food Network * ChefsFeed * Cooking Channel (defunct) * The Daily Meal * Eater.com * Food Network * Food.com * Freezerburns * HungryGoWhere * Just A Pinch R ...


References


External links

* {{DEFAULTSORT:Eater 2005 establishments in the United States Vox Media Websites about food and drink Internet properties established in 2005