''Easy Allies'' (abbreviated as ''EZA'') is an online
video game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...
website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikip ...
that includes news coverage, reviews, personality-driven gaming videos and short form comedic series, created by a group of former ''
GameTrailers
''GameTrailers'' (''GT'') was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released v ...
'' staff. Since acquiring their new studio, the group has been based out of
Culver City, California
Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...
. The website was found to be the 'Most Trusted Publication of 2016' by video game
review aggregator
A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
OpenCritic
OpenCritic is a review aggregation website for video games. OpenCritic lists reviews from critics across multiple video game publications for the games listed on the site. The website then generates a numeric score by averaging all of the numeric ...
.
History
Following the shuttering of ''
GameTrailers
''GameTrailers'' (''GT'') was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released v ...
'' by owner
Defy Media
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online (later Alloy Digital), the final company was formed in 2013 by its merger with Break M ...
in February 2016, nine former full-time staff members, including ''GameTrailers'' co-founder and primary voice-over Brandon Jones, joined together to launch a new site that would allow the group ''"to do what we want to do"''.
The new venture, ''Easy Allies'', was launched on March 21, 2016.
Operational costs are primarily met through
crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance. In 2015, over was rais ...
on
Patreon
Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a com ...
, with support from backers reaching $40,000 per month within three months of launch.
All trademarks and copyrights relevant to the ''GameTrailers'' brand remained property of Defy Media following ''GameTrailers'' closure.
This meant that ''Easy Allies'', though positioning itself as
spiritual successor
A spiritual successor (sometimes called a spiritual sequel) is a product or fictional work that is similar to, or directly inspired by, another previous work, but (unlike a traditional prequel or sequel) does not explicitly continue the product l ...
to ''GameTrailers'',
was unable to re-use the names of shows established while under the ''GameTrailers'' banner. This hurdle was acknowledged by Jones in an interview for Patreon in May 2016, with Jones commenting that their original pitch to backers was "you know the show, we're just going to change the title".
The ''GameTrailers'' brand and all associated assets were purchased by ''
IGN
''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa dist ...
'' in May 2016.
In November 2017, several backers pulled their support from ''Easy Allies'' following an appearance by Jones on ''Fireside Chats'', a series on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
hosted by former ''IGN'' journalist Colin Moriarty.
Moriarty had faced criticism earlier that year over a post he made on social network
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
that many had perceived to be sexist.
As of 2018, reaching a set goal of $50,000 per month on the crowdfunding site
Patreon
Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a com ...
, they acquired a studio. ''Easy Allies'' moved production to the studio one month later on January 29, 2019. In March 2020, Kyle Bosman announced that he would be leaving the company.
On March 21, 2022, the sixth anniversary of ''Easy Allies'' launch, Jones announced he would be retiring from ''Easy Allies'' and video game journalism the following May, although he will continue to provide voiceovers for some of their video content. The company also stated on Patreon that fellow co-founders Isla Hinck and Daniel Bloodworth had been named co-heads of ''Easy Allies'' two months prior to create a more solidified company structure. On June 21, Ben Moore announced his departure from ''Easy Allies''.
Current operations
''Easy Allies'' operates out of
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
.
In addition to publishing video game reviews, ''Easy Allies'' has produced (among other things)
podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
s focusing on video games and movies, an investigatory series on video game myths, a weekly ''
Dungeons & Dragons
''Dungeons & Dragons'' (commonly abbreviated as ''D&D'' or ''DnD'') is a fantasy tabletop role-playing game (RPG) originally designed by Gary Gygax and Dave Arneson. The game was first published in 1974 by Tactical Studies Rules, Inc. (T ...
'' role-playing show, and an animated
web series
A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single in ...
starring
voice artist
Voice acting is the art of performing voice-overs to present a character or provide information to an audience. Performers are called voice actors/actresses, voice artists, dubbing artists, voice talent, voice-over artists, or voice-over talent ...
Amanda Troop.
''Easy Allies'' also regularly
livestream video games on
Twitch
Twitch may refer to:
Biology
* Muscle contraction
** Convulsion, rapid and repeated muscle contraction and relaxation
** Fasciculation, a small, local, involuntary muscle contraction
** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
, and has utilised this to
solicit donations for charity from their fans, helping raise over $12,000 for
The AbleGamers Foundation
The AbleGamers Foundation (also known as The AbleGamers Charity) is an American nonprofit organization dedicated to improving accessibility in the video game space, enabling more people with disabilities to be able to play video games. The chari ...
in July 2018.
''Easy Allies'' has served as a voting jury member for
The Game Awards
The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Award ...
since 2017, and participated as a judge for the 2018 and 2019
Game Critics Awards
The Game Critics Awards are a set of annual awards held after the E3 video game conference since 1998. The awards are given to products displayed at E3 with the title Best of E3 of their category.
Format
The nominees and winners of the awards a ...
.
Notable guests
Australian actor
Luke Arnold
Luke Arnold is an Australian actor and author, best known for playing John Silver in the Starz drama series '' Black Sails''.
Early life
Arnold was born in Adelaide, South Australia and went to primary school there until his family moved to ...
has appeared on ''Huber Syndrome'', a weekly show about video games, movies, television and comic books, to discuss his role as
John Silver in American
historical
History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well ...
adventure
An adventure is an exciting experience or undertaking that is typically bold, sometimes risky. Adventures may be activities with danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river rafting, or other extr ...
television series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed ...
''
Black Sails''. Arnold later guest starred in the ''Easy Allies'' animated series ''Box Peek''.
Cory Barlog, director of
Santa Monica Studio
Santa Monica Studio is an American video game developer based in Los Angeles. A first-party studio for Sony Interactive Entertainment, it is best known for developing the '' God of War'' series. The studio was founded in 1999 by Allan Becker a ...
's video game ''
God of War
A war god in mythology associated with war, combat, or bloodshed. They occur commonly in both monotheistic and polytheistic religions.
Unlike most gods and goddesses in polytheistic religions, monotheistic deities have traditionally been por ...
'', appeared on an episode of ''Spoiler Mode'' in April 2018 to speak about the then recently released title.
Games of the Year
The list below solely mentions ''Easy Allies''s yearly choices for Best Game of the Year. There are also other multiple categories chosen yearly such as Best World Design, Best Soundtrack, and a unique category called "Best Seven" referring to games that the staff believed didn't live up to expected hype but were good regardless.
References
External links
*
{{Video Game Critics
Internet properties established in 2016
Video game Internet forums
2016 establishments in California
Video game news websites
Patreon creators