Easton-Bell Sports, Inc.
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BRG Sports, Inc. was an American holding company that owned and operateed the
Riddell Sports Group Riddell Sports Group, commonly known as Riddell, is an American company specializing in sports equipment for Gridiron football. Founded in 1929 by John Tate Riddell, it was headquartered in Rosemont, Illinois, but in 2017, the company relocated t ...
. BRG was founded in 2004 as Riddell Bell Holdings, Inc. by the private equity firm
Fenway Partners Fenway Partners is an American private equity firm that makes leveraged buyout and growth capital investments in transportation logistics, consumer products, and manufacturing companies in the middle market. In 2002 Fenway acquired the molding e ...
, and served as the holding company for Fenway's two sports properties, Riddell Sports and
Bell Sports Bell Sports is an American bicycle, motorcycle and racing helmet manufacturer. The company is a subsidiary of Revelyst having been previously owned by Vista Outdoor and BRG Sports, which owned Riddell football helmets. BRG Sports had sold some o ...
. After Fenway acquired
Easton Sports Easton Sports, Inc. was an American sports equipment company that existed from 1985 to 2014. Easton was formed as a subsidiary of Jas. D. Easton, Inc. (Easton Archery) through the acquisition and renaming of the Curley-Bates Co. The company grew ...
in 2006, the company's name was changed to Easton-Bell Sports, Inc. In 2014, Easton-Bell sold Easton Sports to focus on its action sports companies, Bell, Riddell, and Giro. At this time, the holding company's name was changed to BRG Sports. In 2016, BRG sold Bell (including its subsidiaries Giro, C-Preme, and Blackburn) to
Vista Outdoor Vista Outdoor Inc. was an American designer, manufacturer, and marketer that operated in two segments: shooting sports and outdoor products. It was a "house of brands" with more than 40 labels and subsidiaries. Vista Outdoor was the parent compan ...
, leaving Riddell its sole remaining property.


History


Current

* Riddell


Former

*
Bell Sports Bell Sports is an American bicycle, motorcycle and racing helmet manufacturer. The company is a subsidiary of Revelyst having been previously owned by Vista Outdoor and BRG Sports, which owned Riddell football helmets. BRG Sports had sold some o ...
and Giro are now owned by
Vista Outdoor Vista Outdoor Inc. was an American designer, manufacturer, and marketer that operated in two segments: shooting sports and outdoor products. It was a "house of brands" with more than 40 labels and subsidiaries. Vista Outdoor was the parent compan ...
. *Easton Diamond (baseball and softball) is now owned by
Rawlings Rawlings may refer to: *Rawlings (company), a U.S. sports equipment company *Rawlings, Maryland, an unincorporated community in Allegany County, Maryland *Rawlings (surname) Rawlings is an English-language surname. Notable people with the name in ...
. *Easton Hockey is now owned by Peak Achievement Athletics, parent of
Bauer Hockey Bauer Hockey LLC is an American manufacturer of ice hockey equipment, fitness and recreational skates and apparel. Bauer produces helmets, gloves, sticks, skates, shin guards, pants, shoulder pads, elbow pads, hockey jocks and compression under ...
. *Easton Cycling is now owned by
Fox Factory Fox Factory Holding Corp. is an American company best known for their Fox Racing Shox brand of off-road racing suspension components. History In 1974, Bob Fox ran a small business distributing suspension components for motocross bikes with his ...
.


References

{{US-manufacturing-company-stub Sporting goods manufacturers Sporting goods manufacturers of the United States