Eastern Shadows started out in 2009 as a film and music transmedia project. Founded by Nimal J (Fujii) in LA the project is now based out of
Paramount Studios in Hollywood, CA, Fujii also toured as live band under the same name but other projects have taken precedence and the band is retired. Now focussed on Virtual Reality media production Eastern Shadows has partnered with
Arizona State University
Arizona State University (Arizona State or ASU) is a public research university in the Phoenix metropolitan area. Founded in 1885 by the 13th Arizona Territorial Legislature, ASU is one of the largest public universities by enrollment in the ...
to develop content for their Baseball and Football programs. As ASU
Sun Devil
The Arizona State Sun Devils are the athletic teams that represent Arizona State University. ASU has nine men's and eleven women's varsity teams competing at the National Collegiate Athletic Association (NCAA) Division I level as a member o ...
Athletics supporters they are working to use available
VR technology and apply it to training and entertainment products based around Sun Devil activities.
History
Formation
Initially formed to create the soundtrack for the film series of the same name,
Radio Outlaw bio
/ref> Eastern Shadows developed into a full-fledged band late in 2009. The initial incarnation of the band appeared on stage at the final Rockit Hong Kong Music Festival
Rockit Hong Kong Music Festival was held each autumn from 2003 to 2006 in Hong Kong's Victoria Park. The event was created by Nimal Jayawardena (AKNJ Fujii and Didier Li of Matrix Entertainment Group.
2003
The first Rockit festival, 25–26 Oc ...
, where the band was billed as Spencer Douglass. However it was not until the band moved to the US that they really became serious and started working with the leading lights of the music scene. Their first EP was recorded by Steve Albini, and several of the resulting tracks are available o
Soundcloud
A shor
tour
of Asia followed in 2010.
The studio line-up in 2012 was N.Ronin vox/guitar, Solomon Walker Solomon Walker is an American bass guitarist. He played with Morrissey from 2007-2014 and appears on his albums ''Years of Refusal'' and ''World Peace Is None of Your Business''. He also returned touring with him back in 2021 temporary.
Touring wi ...
on bass and Mike Fasano on drums. They in 2011 the project worked with Grammy
The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...
winning producer Joe McGrath on their first releases at McGrath's studio Mod-o-phonic in Hollywood. They relocated to their own Joshua Tree studio to complete the work.
However events overtook the project and the opportunity to work in Japan saw the prospect of live work recede. Following successful shoots in Shinjuku, Tokyo district with scenes shot in Kabukichō, Tokyo several transmedia
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
From a producti ...
products were developed using sound tracks developed for the studio project.
Excited by the burgeoning of Virtual Reality hardware but frustrated at the lack of content in 2015 the Eastern Shadows project began to develop their own content. With shoots in Tokyo with Dead Sara and joined by Spanish producer Salva Bellesteros the results of the shoot were composited into a demo production that secured the partnership with ASU.
References
Transmediation
{{US-band-stub