EZTABLE () is an online restaurant reservation platform operating in Asia. Founded in

Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...

, Taiwan in April 2008, its mission is to create the world's largest dining program. Similar to

OpenTable OpenTable is an online restaurant-reservation service company founded by Sid Gorham, Eric Moe and Chuck Templeton on 2 July 1998 and is based in San Francisco, California. In 1998, operations began with a limited selection of restaurants in ...

in the U.S., EZTABLE allows its users to search, reserve, and prepay online. Since its founding, EZTABLE has expanded to over 10,000 restaurants in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northe ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

, and

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

History

EZTABLE was co-founded by Alex Chen, Brooky Yen, Jerry Yen, and Peter Hsieh in April 2008.

, the online restaurant reservation company in the U.S., inspired the four. They found out that consumers in Asia still made reservations via telephone and decided to start their own online restaurant reservation business in Taiwan. In August 2008, the website began operations serving a limited selection of restaurants. EZTABLE focused on O2O (Online-to-Offline) strategies, aiming to attract users online and direct them to physical stores in the offline realm. EZTABLE opened its first brick-and-mortar store in Taipei’s Nankang Software Park in March 2016. In the store, customers can make reservations, learn about the company’s two apps, and scan QR codes for EZTABLE gift cards. In 2012, AppWorks, a famous accelerator in Asia, and Rose Park Advisors, an investment firm founded by

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...

professor

Clayton M. Christensen Clayton Magleby Christensen (April 6, 1952January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. ...

and his son Matthew Christensen, invested US$1.5 million in EZTABLE. In January 2015, the company disclosed that it had raised a US$5 million funding round led by

MediaTek MediaTek Inc. () is a Taiwanese fabless semiconductor company that provides chips for wireless communications, high-definition television, handheld mobile devices like smartphones and tablet computers, navigation systems, consumer multimedia p ...

, with participation from UMC, food conglomerate I-Mei, AppWorks, and Rose Park Advisors. In 2016, Japanese hotel and restaurant reservation company LKYU invested US$8.8 million in EZTABLE, and the companies hope to promote tourism between their two countries.

Services

EZTABLE allows users to search for restaurants based on time, date, location, and cuisine. To book a table through EZTABLE’s user-friendly platform, customers complete a two-part process consisting of reservation and prepayment for the meal. Users can book restaurants online through the company’s website and on its two applications available for iOS and Android. The service also provides restaurant owners with

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

services, including reservation management, table management, and marketing analysis.

Reception

References

External links

* * {{Online food ordering 2008 establishments in Taiwan Food and drink companies established in 1998 Computer reservation systems Online food ordering Food and drink companies of Taiwan

History

Services

Reception

See also

References

External links