Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wo ...

and is a subsidiary of Fox Interactive Media, Inc.

History

The company was founded in February 1999 as Entertainment Universe, Inc by Brad Greenspan. In June of 2003, after consulting with executive management for many months, Jeffrey Edell was brought on board as Chairman of eUniverse, which, in 2004, changed its name to Intermix Media, Inc. In February 2004,

Richard Rosenblatt Richard Marc Rosenblatt (born April 6, 1969) is an American serial entrepreneur. He built, operated, and sold over US$3.3 billion of Internet media and content-aggregation companies.Jackson,Ro"His Companies Have Sold for Over $1.3 Billion: Can ...

became

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

of Intermix. In March 2005, the company launched Grab.com, a self-publishing and social networking site that allowed users to play games online and purchase games online, write movie reviews, and view other entertainment content. In April 2005,

New York State New York, officially the State of New York, is a U.S. state, state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the List of U.S. ...

attorney-general

Eliot Spitzer Eliot Laurence Spitzer (born June 10, 1959) is an American politician and attorney. A member of the Democratic Party, he was the 54th governor of New York from 2007 until his resignation in 2008. Spitzer was born in New York City, attended Pr ...

filed a lawsuit alleging the company was the source of secretly installed

spyware Spyware (a portmanteau for spying software) is software with malicious behaviour that aims to gather information about a person or organization and send it to another entity in a way that harms the user—for example, by violating their privac ...

that illegally sent

pop-up advertisement Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop-u ...

s and other intrusions to millions of computer users. Intermix agreed to settle the suit for US$7.9 million, but did not admit culpability. Also in 2005, Intermix was acquired by

News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...

for approximately $580 million in cash. This decision was part of News Corporation's wider strategy to expand its internet presence. Rosenblatt negotiated the sale of Intermix and MySpace for US$580 million to

Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...

's News Corp. on July 20, 2005, and served as a consultant to Fox for six months before co-founding

Demand Media Leaf Group, formerly Demand Media Inc, is an American content company that operates online brands including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company also provides social media platforms to existing ...

with Shawn Colo in May 2006.

References

{{reflist

External links

Interview with Richard Rosenblatt, former CEO of Intermix Media
on

Yahoo! Finance Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for pers ...

Defunct companies based in Greater Los Angeles Mass media companies of the United States Companies formerly listed on NYSE American Digital marketing companies of the United States Video production companies Internet properties established in 1998