ESOMAR is a global
professional association
A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in ...
for
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
and
insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the
International Chamber of Commerce (ICC) since 1977.
History
ESOMAR was founded in 1947. In 1948 the first version of its code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include
data analytics.
Activities
ESOMAR produces information about market, opinion, and social research as well as data analytics. An annual multi-day congress is held in-person, except in 2020 and 2021 when it was held as a virtual "Insights Festival".
Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.
Until 2019, ESOMAR produced the ''Research World'' magazine bi-monthly, with publisher
Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.
As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provides financial help to researchers in need.
As a
professional association
A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in ...
, ESOMAR has several
awards for market research and insights professionals. Since 2021, ESOMAR has published
Insight250, a yearly award recognising 250 leaders in the industry worldwide. In addition, every year ESOMAR presents several awards, including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,
and the ESOMAR Partner Awards.
See also
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Insights Association
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of ...
*
American Association for Public Opinion Research
The American Association for Public Opinion Research (AAPOR) is a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, with members from academia, media, gover ...
(AAPOR)
*
World Association for Public Opinion Research (WAPOR)
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European Survey Research Association (ESRA)
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Market Research Society
The Market Research Society (MRS) is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press.
...
(MRS)
Notes
References
Further reading
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External links
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{{Authority control
Professional associations based in the Netherlands
Pan-European trade and professional organizations
Market research organizations