E3 2012
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The Electronic Entertainment Expo 2012 (E3 2012) was the 18th E3 held. The event took place at the
Los Angeles Convention Center The Los Angeles Convention Center is a convention center located in the southwest section of Downtown Los Angeles, Downtown Los Angeles, California, United States. It hosts multiple annual conventions and has often been used as a filming locat ...
in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, California. It began on June 5, 2012, and ended on June 7, 2012, with 45,700 total attendees. It was televised on Spike and streamed online to computers, mobile devices,
PlayStation Home PlayStation Home was a virtual 3D social networking, social gaming platform developed by Sony Computer Entertainment's London Studio for the PlayStation 3 (PS3) on the PlayStation Network (PSN). It was accessible from the PS3's XrossMediaBar (XM ...
and on
Xbox Live The Xbox network, formerly known and commonly referred to as Xbox Live, is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Gaming for the Xbox brand. It was first made available to the origina ...
via
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
's application. This was the last event to be broadcast by G4 along with being the last one to feature a physical press conference by
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
which mainly focused on games that were coming to the then upcoming
Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...
video game console that launched later that year and was later considered to be a commercial failure.


Press conferences

Prior to the show, several companies made announcements regarding their products. Nintendo unveiled a new design for the
Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...
controller, known now as the
Wii U GamePad The Wii U GamePad is the standard game controller for Nintendo's Wii U home video game console. Incorporating features from tablet computers, the GamePad has traditional input methods (such as buttons, dual analog sticks, and a D-pad), touchscre ...
, along with a slightly modified console. Each of the three major console producers have also held or planned press conferences.


Konami

Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
held its 2nd annual pre-E3 show on May 31.


Microsoft

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's press conference took place on June 4 at 9:30am in the
Galen Center The Galen Center is a multipurpose indoor arena and athletic facility owned and operated by the University of Southern California. Located at the southeast corner of Jefferson Boulevard and Figueroa Street in the Exposition Park area of Los Ang ...
. It was known as "Xbox: Entertainment Evolved," in the vein of '' Halo: Combat Evolved''. It was streamed on Xbox Live and played live on
SPIKE TV Paramount Network is an American basic cable television channel and the flagship property of the Paramount Media Networks division of Paramount Global, who operates it through the MTV Entertainment Group. The network's headquarters are locate ...
. At the conference the company showed footage from upcoming sequels '' Halo 4'', '' Call of Duty: Black Ops II'', and '' Resident Evil 6''. It also showed new entries in classic franchises, including the games ''
Tomb Raider ''Tomb Raider'', known as ''Lara Croft: Tomb Raider'' from 2001 to 2008, is a media franchise that originated with an Action-adventure game, action-adventure video game series created by British video game developer Core Design. The franchise i ...
'', '' Forza Horizon'', '' South Park: The Stick of Truth'', and many others. It also announced new intellectual property, including '' Ascend: New Gods'' and '' LocoCycle''. The company expanded its
Kinect Kinect is a discontinued line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB color model, RGB cameras, and Thermographic camera, infrared projectors and detectors that map dep ...
lineup with several new titles. Entertainer Usher made an appearance to demonstrate the ''
Dance Central 3 ''Dance Central 3'' is a 2012 rhythm game developed by Harmonix and Backbone Entertainment and published by Microsoft Studios for the Xbox 360 Kinect. It is the sequel to ''Dance Central 2'' (2011) and the third installment in the ''Dance Centra ...
'' dancing game. A castle-wrecking game called '' Wreckateer'' was also demonstrated. ''Matter'', an Xbox 360-exclusive title for the Kinect was also shown. Microsoft also unveiled expanded entertainment and multimedia features for the
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
. The company announced new sports content partnerships, including those with the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
,
National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
, and
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
to bring their content to the console.
Xbox Music Groove Music (formerly Xbox Music and Zune Marketplace) is a discontinued Audio player (software), audio player software application included with Windows 8, Windows 8.1, Windows 10 and Windows 11. The app is also associated with a now-disco ...
was also revealed, which will carry the Xbox brand to Windows 8.Microsoft unveils Xbox Music , E3 2012 - CNET Reviews
/ref> The company unveiled
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a deprecation, retired series of graphical user interface, graphical web browsers developed by Microsoft that were u ...
10 for the console, which can be controlled via tablet devices. The console maker also announced Xbox SmartGlass, a technology designed to allow play experiences from mobile devices, including those running
Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012, made available for download via Microsoft ...
and
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
operating systems.


Electronic Arts

Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
took the stage on June 4 at 1:00pm, showcasing ten titles or families of titles. Included were games such as '' Crysis 3'', '' Dead Space 3'', '' Medal of Honor: Warfighter'', '' Need for Speed: Most Wanted'' and '' ''SimCity''''.


Ubisoft

Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
held a press conference on June 4 at 3:00pm, showing many titles including '' Assassin's Creed III'', '' Far Cry 3'', '' Just Dance 4'', '' Rayman Legends'', '' Tom Clancy's Splinter Cell: Blacklist'', '' Watch Dogs'' and '' ZombiU''.


Sony

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
's press conference took place on June 4 at 6:00pm at the
Los Angeles Memorial Sports Arena The Los Angeles Memorial Sports Arena was a multi-purpose arena at Exposition Park, in the University Park neighborhood of Los Angeles. It was located next to the Los Angeles Memorial Coliseum and just south of the campus of the University of ...
. Sony and its partners showcased existing titles, including first party games such as '' God of War: Ascension'', '' PlayStation All-Stars Battle Royale'' and ''
The Last of Us ''The Last of Us'' is a 2013 action-adventure game developed by Naughty Dog and published by Sony Computer Entertainment. Players control Joel, a smuggler tasked with escorting a teenage girl, Ellie, across a post-apocalyptic United States ...
'' and third party games such as '' Assassin's Creed III'' and '' Far Cry 3''. Sony also announced a new title called '' Beyond: Two Souls''. Sony provided updates on the PlayStation Suite mobile framework, renaming it to PlayStation Mobile and adding
HTC HTC Corporation ( zh, t=宏達國際電子股份有限公司, p=Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī, first=t), or High Tech Computer Corporation (abbreviated and trading as HTC), is a Taiwanese consumer electronics corporatio ...
as a partner. It also unveiled the
Wonderbook ''Wonderbook'' is an augmented reality peripheral for the PlayStation 3 console. The user holds a physical book-like object and the software displays content on the television's screen. Development ''Wonderbook'' is an augmented reality book wh ...
augmented reality reading system.


Nintendo

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
's main press conference took place on June 5 at 9:00am in the Nokia Theatre. The company showed 23 Wii U titles, including first party games like '' Pikmin 3'', and '' New Super Mario Bros. U'', and third party games like '' Batman: Arkham City: Armored Edition'', '' Scribblenauts: Unlimited'', and '' ZombiU''. The company also showed more casual games, including '' Wii Fit U'' and '' Nintendo Land''. On stage,
Reggie Fils-Aimé Reginald Fils-Aimé ( ; born March 25, 1961) is an American businessman best known for being the President (corporate title), president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game co ...
stated "I feel just like a Purple
Pikmin is a real-time strategy and puzzle video game series created by Shigeru Miyamoto, and published by Nintendo. The games focus on directing a horde of plant-like creatures called Pikmin to collect items by destroying obstacles, avoiding hazards, ...
." The following day, June 6, Nintendo held a smaller "software showcase" conference based solely on the
Nintendo 3DS The is a foldable dual-screen handheld game console produced by Nintendo. Announced in March 2010 as the successor to the Nintendo DS, the console was released originally on February 26, 2011 and went through various revisions in its lifetime, ...
, showcasing new content and games such as '' New Super Mario Bros. 2'', '' Paper Mario: Sticker Star'' and '' Luigi's Mansion: Dark Moon''. This was also the last traditional Nintendo E3 press conference as
E3 2013 The Electronic Entertainment Expo 2013 (E3 2013) was the 19th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California, with many press conferences taking place at nearby venues including the Microsoft Theate ...
onwards would take the form of a
Nintendo Direct Nintendo Direct is a series of online presentations or live shows produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles. The presentations began ...
(with the exception of
E3 2016 The Electronic Entertainment Expo 2016 (E3 2016) was the 22nd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to attendees, primarily retailers and m ...
, which only had Nintendo Treehouse Live).


List of notable exhibitors

*
2K Games 2K is an American video game publisher based in Novato, California. The company was founded as a subsidiary of Take-Two Interactive in January 2005 through the 2K Games and 2K Sports sub-labels. The nascent label incorporated several developme ...
*
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
*
Alienware Alienware Corporation is an American computer hardware subsidiary brand, but not of Dell. Their product range is dedicated to gaming computers and accessories and can be identified by their Extraterrestrial life, alien-themed designs. Alienware ...
*
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...
*
Bethesda Softworks Bethesda Softworks LLC is an American video game publisher based in Rockville, Maryland. The company was founded by Christopher Weaver in 1986 as a Division (business), division of Media Technology Limited. In 1999, it became a subsidiary of Z ...
*
Bohemia Interactive Bohemia Interactive a.s. is a Czech video game developer and video game publisher, publisher based in Prague. The company focuses on creating military simulation games such as ''Operation Flashpoint: Cold War Crisis'' and the ''Arma (series), A ...
*
Capcom is a Japanese video game company. It has created a number of critically acclaimed and List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil'', ''Monster ...
*
Crytek Crytek GmbH is a German video game developer and software developer based in Frankfurt. Founded by the Yerli brothers in Coburg in 1999 and moved to Frankfurt in 2006, Crytek operates additional studios in Kyiv, Ukraine and Istanbul, Turkey. It ...
*
Disney Interactive Disney Interactive is an American video game and internet company that oversees various websites and interactive media owned by The Walt Disney Company. History 1995–1996: Formation and beginnings In December 1994, Disney announced that it w ...
*
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
* Havok *
Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
*
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
*
Namco Bandai Games is a Japanese multinational corporation, multinational video game video game publisher, publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as it is the successor to Namco's home and arcade video game ...
*
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
*
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
*
Riot Games Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...
*
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
*
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
*
Sony Online Entertainment Daybreak Game Company LLC is an American video game developer based in San Diego. The company was founded in December 1997 as Sony Online Entertainment, a subsidiary of Sony Computer Entertainment, but was spun off to an independent investor in ...
*
Square Enix is a Japanese Multinational corporation, multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing video game, role-playing game franchises, such as ''Final Fantasy'', ''Dragon Quest'', and '' ...
*
Tecmo Koei is a Japanese video game, amusement and anime holding company created in 2009 by the merger of Koei and Tecmo. Koei Tecmo Holdings owns several companies, the biggest one of those being its flagship video game developer and publisher Koei Tecmo ...
* Trion Worlds *
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
*
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or Slurry, slurries) by opening, closing, or partially obstructing various passageways. Valves are technically Pip ...
*
Wargaming A normal wargame is a strategy game in which two or more players command opposing armed forces in a simulation of an armed conflict. Wargaming may be played for recreation, to train military officers in the art of strategic thinking, or to st ...
* Warner Brothers Entertainment *
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...


List of featured games

*Note: This is THQ's last E3 appearance before it was filed for Bankruptcy.


References

{{Electronic Entertainment Expo 2012 in Los Angeles 2012 in video gaming
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
June 2012 in the United States