E. Gluck Corporation
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E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands,
Armitron Armitron is a watch brand manufactured by E. Gluck Corporation, headquartered in Little Neck, New York. It was founded in 1975 by Eugen Gluck. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United S ...
and Torgoen. The company also manufactures watches for major fashion brands, including: Anne Klein,
Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...
,
Juicy Couture Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and Gel ...
, Vince Camuto,
Badgley Mischka Badgley Mischka ( ) is an American fashion label designed by Mark Badgley (born January 12, 1961, in East St. Louis, IL) and James Mischka (born December 23, 1960, in Burlington, WI). Their collections are said to be largely influenced by the s ...
and
Joseph Abboud Joseph Abboud (born May 5, 1950) is an American menswear fashion designer and author. Early life and education Joseph Abboud was born in Boston, Massachusetts. The Abbouds were a working-class Lebanese Maronite Catholic family that started out ...
. As of 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States. As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex,
Fossil A fossil (from Classical Latin , ) is any preserved remains, impression, or trace of any once-living thing from a past geological age. Examples include bones, shells, exoskeletons, stone imprints of animals or microbes, objects preserve ...
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Seiko , commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, and semiconductors. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world's first commercial quartz wristwatch in 1969. Seiko is ...
,
Citizen Citizenship is a membership and allegiance to a sovereign state. Though citizenship is often conflated with nationality in today's English-speaking world, international law does not usually use the term ''citizenship'' to refer to nationality ...
,
Casio is a Japanese multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. Its products include calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches. It ...
,
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,
Bulova Bulova is an American luxury timepiece manufacturing company that was founded in 1875 in New York City. Formally the Bulova Watch Company, it makes watches, clocks and accessories. History Founding Bulova was founded and incorporated as the J ...
,
Movado Movado is an American watch brand originally founded in 1881 in Switzerland. Movado means "movement" in Esperanto. The watches are known for their signature metallic dot at 12 o'clock and minimalist style; the company is best known for its Mu ...
, and
Pulsar A pulsar (''pulsating star, on the model of quasar'') is a highly magnetized rotating neutron star that emits beams of electromagnetic radiation out of its Poles of astronomical bodies#Magnetic poles, magnetic poles. This radiation can be obse ...
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Divisions


Armitron

* Men's Dress Watches * Men's Sport Watches * Ladies' Dress Watches ** Themed-dials * Ladies' Sport Watches Armitron is a medium-price watch manufacturing company which manufactures and retails watches in the U.S. only.


Brands

* Anne Klein * Anne Klein NY *
Armitron Armitron is a watch brand manufactured by E. Gluck Corporation, headquartered in Little Neck, New York. It was founded in 1975 by Eugen Gluck. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United S ...
*
Badgley Mischka Badgley Mischka ( ) is an American fashion label designed by Mark Badgley (born January 12, 1961, in East St. Louis, IL) and James Mischka (born December 23, 1960, in Burlington, WI). Their collections are said to be largely influenced by the s ...
* JLO By Jennifer Lopez *
Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...


Major categories


Digital watches

Armitron started making digital watches in the 1970s with
LED A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (corresp ...
displays. The LED displays consumed so much battery life that, in 1977, the company stopped production. Armitron subsequently began manufacturing their digital watches with
LCD A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liquid crystals do not em ...
displays, which eventually became the industry standard.


Automatic movements

In 2007, Armitron began manufacturing
automatic watch An automatic watch, also known as a self-winding watch or simply an automatic, is a mechanical watch where the natural motion of the wearer provides energy to wind the mainspring, making manual winding unnecessary if worn enough. It is disting ...
es.


Notable marketing efforts

* Clock sponsor at
Yankee Stadium Yankee Stadium is a baseball stadium located in the Bronx in New York City. It is the home field of Major League Baseball’s New York Yankees and New York City FC of Major League Soccer. The stadium opened in April 2009, replacing the Yankee S ...
.


References

Watch brands Watchmaking conglomerates Manufacturing companies established in 1956 Companies based in Queens, New York Manufacturing companies based in New York City Watch manufacturing companies of the United States Privately held companies based in New York City 1956 establishments in New York (state) {{US-manufacturing-company-stub