Dude With Sign is an

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

account that features Seth Phillips holding protest signs about everyday issues. It is produced by Jerry Media.

History

The New York–based company Jerry Media (formerly Fuck Jerry) is known for producing viral marketing material. Jerry Media founder Elliot Tebele came up with the idea of writing whimsical messages on protest signs, posting a few on Instagram, and employee Seth Phillips later picked up the idea. Dude With Sign posts generally show an expressionless Phillips in sunglasses holding a cardboard sign on a busy

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street corner. The signs communicate trivial grievances and observations about modern life. Phillips's first post, featuring a sign reading "Stop 'replying all' to company wide emails", went

viral The word ''Viral'' means "relating to viruses" (small infectious agents). It may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spre ...

in October 2019. His next, saying "''

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'' is way better than ''

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''", also went viral. Dude With Sign had 1.4 million followers by December 2019 and four million by the end of January 2020. Sponsored content appeared on the account by early 2020, including advertisements for

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, and

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's album ''

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''. Later partnerships have included ads for multiple underwear brands, a Super Bowl ad for Bud Light Seltzer Lemonade, and informative

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posts partnering with both the

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and President

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. ''

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'' reported in 2023 that at least seven lawsuits had been filed against companies that had created their own Dude With Sign ads without permission.

References

{{DEFAULTSORT:Dude With Sign Instagram accounts Internet properties established in 2019