Eurodance
Eurodance (sometimes referred to as Euro-NRG) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of Hip-hop, rap, techno and Eurodisco. This genre of music is heavily influenced by the use ...
duo and sisters
Me & My
Me & My is a Danish Eurodance duo, formed by sisters Susanne Georgi (born 27 July 1976) and Pernille Georgi (born 24 July 1974) in 1995 in Kolding. The debut album '' Me & My'' has sold more than 2 million copies, and the debut single '' Dub-I- ...
, released in August 1995 by
EMI Records
EMI Records (formerly EMI Records Ltd.) is a British multinational record label owned by Universal Music Group. It was originally founded as a British flagship label by the music company EMI in 1972, and launched in January 1973 as the succes ...
from their eponymous album (1995). It was written by the sisters,
Susanne
Susanne may refer to:
*Susanne (given name), a feminine given name (including a list of people with the name)
*, later USS ''SP-411'', a United States Navy patrol boat in commission from 1917 to 1919
*, the proposed name and designation for a vess ...
and Pernille Georgi, and produced by Johnny Jam and Dean 'N. It feature the prominent use of the non-lexical hooks ''Dub-i-dub-i-dub-i-dub-dub-dub''. The single achieved success on the charts in many countries, peaking at number-one in Denmark and Japan. It also became a top-10 hit in countries like Belgium, Hungary, Iceland, Israel, Italy, Mexico, Russia, Spain and Sweden. Following the success of the single in Japan, Me & My also became the best-selling artist of 1995 there. Since its release, the duo have sold more than one million singles of "Dub-I-Dub" worldwide. Its music video was directed by Peter Ravn, featuring Me & My as
milkmaid
A milkmaid, milk maid, milkwoman, dairymaid, or dairywoman is a girl or woman who works with milk or cows.
She milks cows and also uses the milk to prepare dairy products such as cream, butter, and cheese. Many large houses employ milkmaids ins ...
s and nurses.
Background and release
Danish sisters Susanne and Pernille Georgi began their careers in 1988 as childstars in the duo SuPer Sisters (the word "SuPer" being a compound of the two singers' first names), performing at nursing homes and touring Denmark. In 1989 and 1990, they released two Danish-language albums and performed at Danish television.
"Dub-I-Dub" was created in the back seat of a taxi after a late night in the city for Susanne. She rang up her sister Pernille the following morning and sang it to her, and they finished it together. It was originally thought as a balllad, but after it was sent to Danish producer Dean 'N, it was transformed into a
Eurodance
Eurodance (sometimes referred to as Euro-NRG) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of Hip-hop, rap, techno and Eurodisco. This genre of music is heavily influenced by the use ...
track. Susanne told in a 2016 interview, that it happened one evening, where she herself sat at a party and came up with 'something with dub-i-dub'. She subsequently recorded it on a cassette tape. "We sent that to our producer at the time, who had a completely different version made. But we couldn't come up with any text at all. It was a slightly groovy soul version, then he got his hands on it, and it became much cooler. A dance version. Then it developed, but we just couldn't come up with anything (the text)."
At that time, the sisters were already managed by John Aagaard, but they didn't have a recording deal as yet. Aagaard told in 1995, "When I first heard it, I was sure I had the biggest summer hit of 1995 in my hands. Finally the girls came up with the track that I needed to secure a label deal. The only
thing I had to do then was to hook them up with the right producers. Dean Nielsen and Johnny Jam were my men for the job." Aagaard then unleashed a bidding war after sending the track to all the record companies in Denmark, which all wanted to sign the sisters.
EMI Records
EMI Records (formerly EMI Records Ltd.) is a British multinational record label owned by Universal Music Group. It was originally founded as a British flagship label by the music company EMI in 1972, and launched in January 1973 as the succes ...
ended up as the final winner, the sisters took the new name Me & My and within a month, "Dub-I-Dub" was number 1 in Denmark. Radio stations ABC/
Randers
Randers () is a city in Randers Municipality, Central Denmark Region on the Jutland peninsula. It is List of cities and towns in Denmark, Denmark's sixth-largest city, with a population of 64,511 ().The Voice were the first to playlist the single in Denmark, even before the official release.
Critical reception
Upon the release,
Larry Flick
Larry Flick is an American journalist, former dance music columnist, single reviewer, and Senior Talent Editor for ''Billboard'' magazine, where he worked for 14 years. Now he produces and hosts Sirius XM radio shows. Flick started in the musi ...
from ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' wrote, "Popsters with a penchant for Euro-styled dance music are gonna love this one." He added that "this cute and oh-so-perky female duo romps through this NRGetic jam with infectious glee. First released in Denmark earlier this year, this anthemic track has already earned major props from club spinners and radio programmers throughout much of the world, and it looks like the U.S. will wisely follow suit. Some singles just define the carefree fun of the summer season ... this is one of 'em." Pan-European magazine ''
Music & Media
''Music & Media'' was a pan-European magazine for radio, music and entertainment. It was published for the first time in 1984 as ''Eurotipsheet'', but in 1986 it changed name to ''Music & Media''. It was originally based in Amsterdam, but later m ...
'' commented, "Doop-E-Doop-E-Doop, We're The Scat-women." And again a scatdance product is coming to you from Denmark. How long will it take before DJs across Europe join in with the chorus?". ''Music & Media'' editor Robbert Tilli praised it as a "irresistible summery sing-along", noting that "for the second time this year the whole nation of Denmark is scatting like mad."
Head of music Marc Deschuyter by BRTN
Radio Donna
MNM is a Belgian pop music radio station, launched in 2009, operated by the Flemish public broadcaster Vlaamse Radio- en Televisieomroep (VRT). The station broadcasts in Flanders and Brussels on FM and can be heard in France and the Netherlands on ...
/
Brussels
Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
was the first outside Denmark to report the song. He said, "It's the definition of the summer holiday radio format. My reaction to it was the same as when I first heard Nina's '
The Reason Is You
"The Reason Is You" is a 1994 song by German singer and actress Nina Gerhard. She used to sing on several singles by German Eurodance music project Captain Hollywood Project, like " More and More" and " Only with You", before she went solo in 199 ...
', a German singer who went to number 1 in Belgium." A reviewer from ''
Music Week
''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future.
History
Founded in 1959 as ''Record Retailer'', it relaunched on 18 March 1972 as ''Music We ...
'' gave 'Dub-I-Dub' three out of five, stating that "the bouncing pop-corny sound of
Me & My
Me & My is a Danish Eurodance duo, formed by sisters Susanne Georgi (born 27 July 1976) and Pernille Georgi (born 24 July 1974) in 1995 in Kolding. The debut album '' Me & My'' has sold more than 2 million copies, and the debut single '' Dub-I- ...
is bound to get punters singing along, a la MCA's
Scatman John
John Paul Larkin (March 13, 1942 – December 3, 1999), known professionally under the alias Scatman John, was an American musician. A prolific jazz pianist and vocalist for several decades, he rose to prominence in 1994 through his fusion of s ...
." Upon the 1996 re-release, the magazine gave the song four out of five, complimenting it as a "catchy pop number".
James Hamilton James Hamilton may refer to:
Dukes
*James Hamilton, 1st Duke of Hamilton (1606–1649), heir to the throne of Scotland
*James Hamilton, 4th Duke of Hamilton (1658–1712), Scottish nobleman
*James Hamilton, 5th Duke of Hamilton (1703–1743), Sco ...
from the '' RM'' Dance Update described it as an "irritating
Eurovision
The Eurovision Song Contest (), often known simply as Eurovision, is an international song competition organised annually by the European Broadcasting Union (EBU) among its members since 1956. Each participating broadcaster submits an origina ...
-ish chirpy girls cooed and chanted galloping Continental hit" in his weekly dance column.
Chart performance
"Dub-I-Dub" was very successful in Europe, Asia and North-America. It peaked at number-one in the duo's homeland Denmark and in Japan, and number two in Sweden and on the ''
RPM
Revolutions per minute (abbreviated rpm, RPM, rev/min, r/min, or r⋅min−1) is a unit of rotational speed (or rotational frequency) for rotating machines.
One revolution per minute is equivalent to hertz.
Standards
ISO 80000-3:2019 def ...
'' Dance/Urban chart in Canada. It became a top-10 hit also in Belgium (5), Hungary (6), Iceland (6), Israel (8), Italy (5), and Spain (10). Set "Tipo" on "Singoli". Then, in the "Artista" field, search "Me & My". In Sweden, it spent four weeks inside the top 10 and was held off reaching the number-one position by "
Fiskarna i haven
"Fiskarna i haven" () is a song written by Staffan Hellstrand and recorded by Idde Schultz for the 1995 album, ''Idde Schultz''. It peaked at number one in Sweden and number 10 in Norway. It was given the Rockbjörnen award in the Swedish Song of ...
" by Swedish singer
Idde Schultz
Eva Ann-Ida "Idde" Schultz (born 1 September 1963) is a Swedish female singer and guitarist. She is a member of the band Docenterna and former member of Lars Winnerbäck's band Hovet
Hovet (formerly known as Johanneshovs Isstadion or, in En ...
. Additionally, "Dub-I-Dub" was a top-20 hit in Austria (11), Finland (16), Norway (12), and Switzerland (14), a top-30 hit in the Netherlands, a top-40 hit in Germany, and a top-50 hit in France. In the UK, the single didn't chart inside the UK Singles Chart's Top 100, reaching only number 148. On the
Eurochart Hot 100
The European Hot 100 Singles was compiled by ''Billboard'' and ''Music & Media'' magazine from March 1984 until December 2010. The chart was based on national singles sales charts in 17 European countries: Austria, Belgium (two charts separately f ...
, it peaked at number 28 in October 1995, after eleven weeks on the chart. It ended up as number 84 on its year-end chart. The song also achieved success in Mexico and Russia, becoming a top-5 hit there, while in Australia, it only reached number 135 on the
ARIA
In music, an aria (, ; : , ; ''arias'' in common usage; diminutive form: arietta, ; : ariette; in English simply air (music), air) is a self-contained piece for one voice, with or without instrument (music), instrumental or orchestral accompan ...
singles chart.
"Dub-I-Dub" earned a
platinum record
Music recording certification is a system of certifying that a music Sound recording and reproduction, recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video ...
in Denmark, after 8000 singles were sold. Since its release, Me & My have sold more than one million singles worldwide.
Music video
The accompanying music video for "Dub-I-Dub" was directed by Danish artist Peter Ravn. It features
Me & My
Me & My is a Danish Eurodance duo, formed by sisters Susanne Georgi (born 27 July 1976) and Pernille Georgi (born 24 July 1974) in 1995 in Kolding. The debut album '' Me & My'' has sold more than 2 million copies, and the debut single '' Dub-I- ...
as
milkmaid
A milkmaid, milk maid, milkwoman, dairymaid, or dairywoman is a girl or woman who works with milk or cows.
She milks cows and also uses the milk to prepare dairy products such as cream, butter, and cheese. Many large houses employ milkmaids ins ...
s, milking a brown Danish
cow
Cattle (''Bos taurus'') are large, domesticated, bovid ungulates widely kept as livestock. They are prominent modern members of the subfamily Bovinae and the most widespread species of the genus '' Bos''. Mature female cattle are called co ...
. Other scenes features the sisters as
beauty salon
A beauty salon or beauty parlor is an establishment that provides Cosmetics, cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, and Day spa#Medical spa, medical spas.
Beauty treatme ...
workers and
nurse
Nursing is a health care profession that "integrates the art and science of caring and focuses on the protection, promotion, and optimization of health and human functioning; prevention of illness and injury; facilitation of healing; and alle ...
s as well as close-ups of their lips synching the song's chorus. The video was later published on Warner Music Denmark's official
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel in February 2009, and had generated more than 12 million views as of early 2025.
Remixes
The single was the subject of multiple remixes and was included on band's best of ''The Ultimate Collection'', released in 2007. "Dub-I-Dub" was used in video games, such as ''
Dance Dance Revolution 2ndMix
, sometimes abbreviated as , is the second game in the ''Dance Dance Revolution'' series of music video games. It was released as an arcade game by Konami on January 29, 1999. The initial release has a total of 33 songs: 22 brand new songs, and ...
Dance Dance Revolution X
''Dance Dance Revolution X'' is a music video game developed by Konami. A part of the ''Dance Dance Revolution'' series, it was announced in 2008 for Japan and on May 15, 2008, for the North American PlayStation 2. The Arcade game, arcade version ...
''.
"KCP remix" version has appeared on ''
Dancemania
''Dancemania'' is a series of remix compilation albums by i-DANCE. The series deals primarily with dance music, especially Eurodance. Despite many of its tracks being made by various musicians from all over the world and mainly from the European ...
s ''
Speed
In kinematics, the speed (commonly referred to as ''v'') of an object is the magnitude of the change of its position over time or the magnitude of the change of its position per unit of time; it is thus a non-negative scalar quantity. Intro ...
'' series. This happy hardcore version is much faster than any other version of "Dub-I-Dub", at 170 BPM. The first appearance was on the first issue of the series, ''Speed 1''. This was later included on the 2000
greatest hits
A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be creat ...
album of the series, ''Dancemania Speed Best 2001 Hyper Nonstop Megamix''.
Discogs
Discogs ( ; short for " discographies") is a database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. Database contents are user-generated, and described in ''T ...
* Music, lyrics and vocals by Pernille Georgi and Susanne Georgi
* Arranged by Dean 'N
* Engineered by Johnny Jam
* Mixed and produced by Dean 'N and Johnny Jam