Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in

Johnson City, Tennessee Johnson City is a city in Washington, Carter, and Sullivan counties in the U.S. state of Tennessee, mostly in Washington County. As of the 2020 United States census, the population was 71,046, making it Tennessee's eighth-most populous cit ...

....... It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite or

7 Up 7 Up (stylized as 7UP worldwide) or Seven Up is an American brand of Lemon-lime drink, lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed ...

.) Dr. Enuf is fortified with several water-soluble

vitamin Vitamins are Organic compound, organic molecules (or a set of closely related molecules called vitamer, vitamers) that are essential to an organism in small quantities for proper metabolism, metabolic function. Nutrient#Essential nutrients, ...

s. Its marketing

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

is "Enuf is Enough!" Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of

empty calories In human nutrition, empty calories are those calories found in foods and beverages (including alcohol) composed primarily or solely of calorie-rich macronutrients such as sugars and fats, but little or no micronutrients, fibre, or protein. Food ...

. He developed an "energy booster" drink containing B vitamins,

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

and

cane sugar Sucrose, a disaccharide, is a sugar composed of glucose and fructose subunits. It is produced naturally in plants and is the main constituent of white sugar. It has the molecular formula . For human consumption, sucrose is extracted and refined ...

. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-City Beverage to produce and distribute the soda..

Early product heritage with Mountain Dew

Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers, and a clearing of the mind. One of the early advertised uses of Dr. Enuf, curing

hangover A hangover is the experience of various unpleasant physiological and psychological effects usually following the consumption of alcohol (beverage), alcohol, such as wine, beer, and liquor. Hangovers can last for several hours or for more than ...

s, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called

Mountain Dew Mountain Dew, stylized as Mtn Dew in some countries and colloquially known as Dew in some areas, is a soft drink brand owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage Bottler (company), bottlers Barney and A ...

. Tri-City Beverage later sold the rights to Mountain Dew to

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

, but kept the Dr. Enuf brand. The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of

thiamine Thiamine, also known as thiamin and vitamin B1, is a vitamin – an Nutrient#Micronutrients, essential micronutrient for humans and animals. It is found in food and commercially synthesized to be a dietary supplement or medication. Phosp ...

(Vitamin B1),

niacin Nicotinic acid, or niacin, is an organic compound and a vitamer of vitamin B3, an essential human nutrient. It is produced by plants and animals from the amino acid tryptophan. Nicotinic acid is also a prescription medication. Amounts f ...

(Vitamin B₃),

potassium Potassium is a chemical element; it has Symbol (chemistry), symbol K (from Neo-Latin ) and atomic number19. It is a silvery white metal that is soft enough to easily cut with a knife. Potassium metal reacts rapidly with atmospheric oxygen to ...

and

iodine Iodine is a chemical element; it has symbol I and atomic number 53. The heaviest of the stable halogens, it exists at standard conditions as a semi-lustrous, non-metallic solid that melts to form a deep violet liquid at , and boils to a vi ...

. The herbal varieties also contain

ginseng Ginseng () is the root of plants in the genus ''Panax'', such as South China ginseng (''Panax notoginseng, P. notoginseng''), Korean ginseng (''Panax ginseng, P. ginseng''), and American ginseng (''American ginseng, P. quinquefol ...

and

guarana Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...

, and are cherry flavored.

Availability

Dr. Enuf is widely distributed in northeast Tennessee, particularly in the Tri-Cities, plus parts of southwestern Virginia and western North Carolina... While hard to find, Dr. Enuf is available in select locations throughout the

Southeast The points of the compass are a set of horizontal, Radius, radially arrayed compass directions (or Azimuth#In navigation, azimuths) used in navigation and cartography. A ''compass rose'' is primarily composed of four cardinal directions—north, ...

as well as at many

Cracker Barrel Cracker Barrel Old Country Store, Inc., trading as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Da ...

locations throughout the country. It is also available at Pal's restaurant locations. As of 2022, Dr. Enuf is also available in Eastern Kentucky.

References

External links

* , sells & ships the drinks in sets of twenty-four. * . {{citrus sodas American soft drinks Citrus sodas Johnson City, Tennessee Culture of Tennessee Lemon-lime sodas