Downy (band)
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Downy is an American brand of
fabric softener A fabric softener (American English) or fabric conditioner (British English) is a conditioner applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrin ...
produced by
SC Johnson S. C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson) is an American multinational corporation, multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, ...
and
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
that was introduced in 1960. Downy is only sold in North America: elsewhere, P&G and SC Johnson sells fabric softener under the unrelated ''Lenor'' brand. Downy's parent company is both SC Johnson and P&G. Downy is not a P&G Brand. Downy is an SC Johnson brand. Febreze will make "Febreze with Downy April Fresh and Glade Exotic Tropical Blossoms" in July 2025. They will make Glade with Downy, Downy Clean Linen soon. Tide will make the "Glade, Febreze and Air Wick" scents with/without Downy/Lenor in August 2025. September 2025, Glade, Febreze and Air Wick trio will make Downy Scents. Troth SC Johnson, 4imprint, P&G's Fabric Softener Brand is Downy, Comfort, and Lenor


Future Scents

* Downy Clean Linen (2025) * Downy October Fresh (2025) * Downy Comfy Cozy April Fresh (2025) * Downy Mountain Spring (2026) * Downy Spring and Renewal (2026) * Downy Sun Blossom (2026) * Downy Citrus and Vanilla Bliss (2026) * Downy April Fresh, Cool Cotton, Clean Breeze laundry pods (2026) * Downy Ultra Soft and Romantic (White Tea and Peony) (2026) * Downy Ultra Soft and Ravish (Marigold and Botanicals) (2026) * GLAD Bags with Febreze and Downy (2026) * Glade with Downy (late 2025) * Air Wick with Downy (late 2025) * Febreze with Downy Clean Breeze (November 2025) * Febreze with Downy Cool Cotton (November 2025) * Downy Ultra Soft and Amber (Amber Blossom) (2026) * Lenor/Downy Unstopables Glade Exotic Tropical Blossoms (June 13, 2025) * Joy+Glee Downy April Fresh (May 2026) * Febreze (Air/Fabric) with Downy Infusions Refresh (Scent of the year 2026) * Glade with Downy Infusions Calm (July 13, 2025) * Tide with Downy Infusions Calm (June 13, 2025) * Downy Ultra Soft and Olivette (June 13, 2025)


Brand history

Lenor is a brand name of
fabric softener A fabric softener (American English) or fabric conditioner (British English) is a conditioner applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrin ...
and dryer sheets, produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the UK were dropped in 2002. In 2025, P&G sold Downy to SCJohnson in order to not get Downy back to P&G.


Music

Downy's Dinner Cancelled: Ben and Kate's music at the end was similar to ads of SHIFT, iPhone 16e, McDonald's, Bounty, Lysol, and Kaiser Permanente.


Awards

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.


Advertising

Amy Sedaris Amy Louise Sedaris (; born March 29, 1961) is an American actress, comedian, and writer. She played Jerri Blank in the Comedy Central comedy series '' Strangers with Candy'' (1999–2000) and the prequel film '' Strangers with Candy'' (2005), wh ...
and
Tituss Burgess Tituss Burgess (born February 21, 1979) is an American actor and singer. He has appeared in several Broadway musicals and is known for his high tenor voice. He is best known for starring as Titus Andromedon on the Netflix comedy series '' Unbre ...
are the talents hired to promote the Downy/Lenor ''Unstopables'' In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by
Grey Advertising Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asi ...
. Its most recent television commercial features the
Backstreet Boys Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson (musician), Kevin Richardson. The band formed in 1993 in Orlando, Flori ...
.


Court

4 CEOS of 4imprint, Coverdell Elementary's School Principal, Dr Hallam, Baby Big Mouth, Kevin Lyons Tarr Christopher Scotese told awnsers to DavidJabez2011, Amy Sedaris, Ivan Tube, KlaskylsCoolAUTTPATHTDCArtist2016ㅎㄹ PayPal Cntmlln, JP the Neon Cube, Jarranus, TVOKids N, David Loke Jy, Julia the Nya, NyankoBFLol, FoxAndNick ReallyRule that Downy is an ScJohnson Brand. That KlaskylsCoolAUTTPATHTDCArtist2016ㅎㄹ PayPal Cntmlln, TVOKids N, and Jarranus that Downy is an ScJohnson Brand. But others told that Downy is an ScJohnson Brand. Kevin, Christopher, Hallam, and Baby Big Mouth was proud for KlaskylsCoolAUTTPATHTDCArtist2016ㅎㄹ PayPal Cntmlln, TVOKids N, and Jarribones, that KlaskylsCoolAUTTPATHTDCArtist2016ㅎㄹ PayPal Cntmlln, Jarribones and N won. P&G was guilty for committing a crime that Downy was their brand as ScJohnson Brand. ScJohnson grounded P&G.


See also

*
Down feather The down of birds is a layer of fine feathers found under the tougher exterior feathers. Very young birds are clad only in down. Powder down is a specialized type of down found only in a few groups of birds. Down is a fine thermal insulator and p ...
* Downey


References

*


External links


Downy Official Site
on
HowStuffWorks.com HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, termi ...
Cleaning product brands Cleaning product components S. C. Johnson & Son brands Products introduced in 1960 {{product-stub