Downy, also known as Lenor in
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
and
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
, is an American brand of
fabric softener
A fabric softener (American English) or fabric conditioner (British English) is a conditioner applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrin ...
produced by
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
that was introduced in 1960.
Brand history
Lenor is a brand name of
fabric softener
A fabric softener (American English) or fabric conditioner (British English) is a conditioner applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrin ...
and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the
UK were dropped in 2002.
Awards
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.
Advertising
Amy Sedaris
Amy Louise Sedaris (; born March 29, 1961) is an American actress, comedian, and writer. She played Jerri Blank in the Comedy Central comedy series '' Strangers with Candy'' (1999–2000) and the prequel film '' Strangers with Candy'' (2005), wh ...
and
Tituss Burgess are the talents hired to promote the Downy/Lenor ''Unstopables'' In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by
Grey Advertising. Its most recent television commercial features the
Backstreet Boys
Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson (musician), Kevin Richardson. The band formed in 1993 in Orlando, Flori ...
.
See also
*
Down feather
The down of birds is a layer of fine feathers found under the tougher exterior feathers. Very young birds are clad only in down. Powder down is a specialized type of down found only in a few groups of birds. Down is a fine thermal insulator and p ...
*
Downey
References
*
External links
Downy Official Site
on HowStuffWorks.com
HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, termi ...
Cleaning product brands
Cleaning product components
Procter & Gamble brands
Products introduced in 1960
{{product-stub