Double Diamond Burton Pale Ale is an English

pale ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared in England around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at th ...

, first brewed in 1876 by

Samuel Allsopp & Sons Samuel Allsopp & Sons was one of the largest breweries operating in Burton upon Trent, England. It was revived as Allsopp's in the 2020s. History Origins Allsopp's origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burto ...

. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History

Samuel Allsopp & Sons of

Burton upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. At the 2021 United Kingdom census, 2021 censu ...

first brewed Double Diamond in 1876 as an India Pale Ale. Allsopp merged with

Ind Coope Allied Breweries was the result of a 1961 merger between Ind Coope (of Burton), Ansells (of Birmingham), and Tetley Walker (of Leeds). In 1978, Allied Breweries merged with the food and catering group J. Lyons and Co to form Allied Lyons. The brew ...

in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s. Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond. The keg version was launched in the 1960s, and in the 1960s and the 1970s it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders". Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.

Paul Burrell Paul Burrell (born 6 June 1958) is a former servant of the British Royal Household and latterly butler to Diana, Princess of Wales. Background and Royal Household career Burrell was born and raised in Grassmoor, Derbyshire, a coal-mining ...

claimed that small scale production continued as

Prince Philip Prince Philip, Duke of Edinburgh (born Prince Philip of Greece and Denmark, later Philip Mountbatten; 10 June 19219 April 2021), was the husband of Queen Elizabeth II. As such, he was the consort of the British monarch from h ...

drank a small bottle nightly. The keg version is currently known as Double Diamond Pale and is 3.8% ABV. Ind Coope Burton Ale (4.5% ABV), a

cask conditioned Real ale is the name coined by the Campaign for Real Ale (CAMRA) for ale that is "brewed from traditional ingredients, matured by secondary fermentation in the container from which it is dispensed, and served without the use of extraneous carb ...

version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK. In 2025, the beer was relaunched, brewed by Kirkstall Brewery. It is 3.8% and available in 440ml cans.

References

{{Reflist, 2 Beer brands of England 1876 introductions