Double Decker is a British brand of

chocolate bar A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...

manufactured by

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

. First introduced in the UK in 1976, its name derives from the well-known

double-decker bus A double-decker bus is a bus that has two storeys or decks. Double-deckers are used primarily for commuter transport, but open-top models are used as sightseeing buses for tourists, and there are coaches too for long-distance travel. They app ...

, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of

milk chocolate Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...

, nougat with a hint of

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

, and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections.Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. pp.230–31

Description

The chocolate bar is structured in two layers: a lightly whipped nougat layer with a hint of

, with a lower layer of cereal 'crispies', which are then coated in

. Originally the bar contained raisins within the base layer; however, consumer research in the mid-1980s led to these being removed and the new formulation being introduced. Television advertisements in the 1970s featured

Willie Rushton William George Rushton (18 August 1937 – 11 December 1996) was an English cartoonist, comedian actor and satirist who co-founded the satirical magazine ''Private Eye''. Early life Rushton was born 18 August 1937 at 3 Wilbraham Place, Chelsea, ...

before a mascot named Dougie the Double Decker Dog was introduced. The bar has a mass of approximately 54.5g, although multipack bars are smaller at 37.3g. Previously, each bar was 42g in the 1970s and 51g in the 1980s, and peaked at 60g. A 54.5g bar typically contains 9.9g of

fat In nutrition science, nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such chemical compound, compounds, most commonly those that occur in living beings or in food. The term often refers specif ...

, 38g of

carbohydrates A carbohydrate () is a biomolecule composed of carbon (C), hydrogen (H), and oxygen (O) atoms. The typical hydrogen-to-oxygen atomic ratio is 2:1, analogous to that of water, and is represented by the empirical formula (where ''m'' and ''n'' ma ...

, 2.3g of

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...

and 1060kJ (250kcal) of

energy Energy () is the physical quantity, quantitative physical property, property that is transferred to a physical body, body or to a physical system, recognizable in the performance of Work (thermodynamics), work and in the form of heat and l ...

. The Double Decker no longer contains hydrogenated oil. The bar is manufactured in Poland. A ''Double Decker – Nuts'' version launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however, it has since been discontinued. At the time it was distinctly aimed at males, and featured in ''

Coronation Street ''Coronation Street'' (colloquially referred to as ''Corrie'') is a British television soap opera created by ITV Granada, Granada Television and shown on ITV (TV network), ITV since 9 December 1960. The programme centres on a cobbled, terraced ...

'' credits during 2004. In August 2016 Cadbury launched ''Dinky Deckers'' as part of the Bite Size bag range which are mini Cadbury Double Deckers available in a 120g pouch bag.

References

Products introduced in 1976 Brand name confectionery British confectionery Cadbury brands Chocolate bars Mondelez International brands {{Confection-stub

Description

See also

References