The domain name mobi is a

generic top-level domain Generic top-level domains (gTLDs) are one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet. A top-level domain is the last level of ev ...

(gTLD) in the

Domain Name System The Domain Name System (DNS) is a hierarchical and distributed naming system for computers, services, and other resources in the Internet or other Internet Protocol (IP) networks. It associates various information with domain names assigned ...

(DNS) of the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists ...

. Its name is derived from the adjective ''mobile''. The domain was approved by

ICANN The Internet Corporation for Assigned Names and Numbers (ICANN ) is an American multistakeholder group and nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespac ...

on 11 July 2005, and is managed by the mTLD global registry. It was originally financially backed and sponsored by

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finlan ...

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

Ericsson (lit. "Telephone Stock Company of LM Ericsson"), commonly known as Ericsson, is a Sweden, Swedish multinational networking and telecommunications company headquartered in Stockholm. The company sells infrastructure, software, and services in ...

Vodafone Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...

T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic ( T-Mobile Czech Republic), Poland ( T-Mobile Polska), the United States ( T-Mob ...

Telefónica Móviles Telefónica, S.A. () is a Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadba ...

, Telecom Italia Mobile,

Orascom Telecom Global Telecom Holding S.A.E. (GTH; formerly Orascom Telecom Holding) is a holding company based in Amsterdam, and a subsidiary of the multinational telecommunications services company VEON. GTH previously owned mobile network operators in multipl ...

GSM Association The GSM Association (commonly referred to as 'the GSMA' or ''Global System for Mobile Communications'', originally ''Groupe Spécial Mobile'') is an industry organisation that represents the interests of mobile network operators worldwide. More ...

Hutchison Whampoa Hutchison Whampoa Limited (HWL) was an investment holding company based in Hong Kong. It was a Fortune Global 500 company and one of the largest companies listed on the Hong Kong Stock Exchange. HWL was an international corporation with a dive ...

, Syniverse Technologies, and Visa, with an executive from each company serving on mTLD's board of directors. In February 2010, Afilias acquired mTLD Top-Level Domain Ltd. (known publicly as "dotMobi"). In March 2017, .mobi became an unsponsored generic top-level domain, using the same terms offered to new gTLDs.

Operation

DotMobi domain names have been available for registration by the public since 26 September 2006. dotMobi engaged with the W3C Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices. mTLD has released a free testing tool called Ready.mobi (later ''mobiForge'') to analyze the mobile readiness of websites. It does a free page analysis and gives a .mobi Ready score from 1 to 5. This report tests the mobile-readiness of the site using dotMobi's recommended best practices. dotMobi does not itself mandate any particular technology, but does recommends that .mobi sites produce user experiences consistent with their guidelines and specifically optimized for mobile phones.

mobiForge

"mobiForge" is a mobile development and

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

resource site run dotMobi. mobiForge functions both as a platform to announce product updates to the developer community and discussion forums for each of dotMobi's products and services. mobiForge was launched in November 2006 as dev.mobi. It was announced at the

Mobile 2.0 ''Mobile 2.0'', refers to a perceived next generation of mobile internet services that leverage the social web, or what some call Web 2.0. The social web includes social networking sites and wikis that emphasise collaboration and sharing amongst us ...

Conference in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, along with the launch of ready.mobi. dev.mobi underwent a major redesign in September 2008 and was rebranded as mobiForge and moved to mobiForge.com

Reception

Originally dotMobi focused on promoting the creation of two separate device-dependent

World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...

s, one desktop-based and the other mobile-based. Because of this,

Tim-Berners Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a profes ...

brought up concerns of excess Internet content redundancy. Providing content tailored to particular devices can be done by other means than a specific TLD, such as using hostnames within an existing domain,

HTTP The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, ...

content negotiation Content negotiation refers to mechanisms defined as a part of HTTP that make it possible to serve different versions of a document (or more generally, representations of a resource) at the same URI, so that user agents can specify which version fi ...

, cascading style sheets, or other forms of adaptation. The popularization of responsive web design has caused the domain name to be relocated for use on mobile services and

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on ...

s websites.

References

External links

IANA .mobi whois information

.mobi Registry Agreement with ICANN

mobiForge
{{DEFAULTSORT:Mobi Generic top-level domains Computer-related introductions in 2005 sv:Toppdomän#Generiska toppdomäner

Operation

mobiForge

Reception

See also

References

External links