Doral is an American brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...

s, currently owned and manufactured by the

R.J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina. Founded by namesake R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a w ...

History

Doral was first introduced in 1969 and is now available nationwide in the United States. Originally considered a premium brand, the cigarettes were re-branded in 1984 as a savings brand. This made Doral the first officially branded cigarette in the value-savings market. In 1984,

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of

carbon monoxide Carbon monoxide (chemical formula CO) is a poisonous, flammable gas that is colorless, odorless, tasteless, and slightly less dense than air. Carbon monoxide consists of one carbon atom and one oxygen atom connected by a triple bond. It is the si ...

. In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after

Marlboro Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the ...

and

Newport Newport most commonly refers to: *Newport, Wales *Newport, Rhode Island, US Newport or New Port may also refer to: Places Asia *Newport City, Metro Manila, a Philippine district in Pasay * Newport (Vietnam), a United States Army and Army of t ...

. In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to

Imperial Tobacco Imperial Brands plc (originally the Imperial Tobacco Company of Great Britain & Ireland, and subsequently Imperial Tobacco Group plc) is a British Multinational corporation, multinational tobacco company headquartered in Bristol, England. It is ...

(along with the

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Salem Salem may refer to: Places Canada * Salem, Ontario, various places Germany * Salem, Baden-Württemberg, a municipality in the Bodensee district ** Salem Abbey (Reichskloster Salem), a monastery * Salem, Schleswig-Holstein Israel * Salem (B ...

, Winston and

Maverick Maverick or Maveric may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Bureau T-32 M ...

brands) to secure the approval of the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

to purchase the

Lorillard Tobacco Company Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport (cigarette), Newport, Maverick (cigarette), Maverick, Old Gold (cigarette), Old Gold, Kent (cigarette), Kent, True (cigarette), True, ...

. This did not happen, however, and R.J. Reynolds still sells the brand today. Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.

R.J. Reynolds made various poster advertisements to promote the Doral brand. Magazine advertisements were done in comic strip format, such as one with a

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worried about what his Doral pack sang. Doral's current slogan is "Premium Taste, Guaranteed". An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by

George Carlin George Denis Patrick Carlin (May 12, 1937 – June 22, 2008) was an American stand-up comedian, social critic, actor and author. Regarded as one of the greatest and most influential comedians of all time, he was dubbed "the dean of countercultur ...

in his 1972 stand-up bit ''"Sex in Commercials"''. In 1972 and 1973, Doral was a sponsor of the

NASTAR National Standard Race (abbreviated NASTAR) is the world's largest recreational ski and snowboard race program. It was founded in 1968 by ''SKI'' magazine and is owned and operated by Outside Inc. NASTAR has a scoring system for assigning sco ...

skiing competition, which they promoted with a "Doral-NASTAR Award". R.J. Reynolds also printed

cigarette card Cigarette cards are trading cards issued by tobacco industry, tobacco manufacturers to stiffen cigarette packaging and nicotine marketing, advertise cigarette brands. Between 1875 and the 1940s, cigarette companies often included collectible car ...

s for Doral during the years 2000-2001. As of 2019, Doral held a market share of less than 1%.

References

R. J. Reynolds Tobacco Company brands {{Product-stub

History

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See also

References