Mediaocean is an advertising services and software company, headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. As of 2020, the company employed 1200 people.

History

Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank, which the companies announced the year before.

Vista Equity Partners Vista Equity Partners Management, LLC is an American private equity firm that invests in software, data, and technology-enabled businesses. It is one of the largest private equity firms in the world, managing over $100 billion in assets. Vista Eq ...

acquired a majority stake in Mediaocean in 2015. In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software. In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing. In 2018, Vista Equity Partner explored a sale of Mediaocean. In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. The following month, Mediaocean announced that the stake in its company held by

was being acquired by

CVC Capital Partners CVC Capital Partners plc is a Jersey-based private equity and investment advisory firm with approximately €186 billion of assets under management and approximately €157 billion in secured commitments since inception across American, European, ...

, along with

TA Associates TA Associates Management, L.P. is an American private equity firm and was one of the early modern-era private equity firms in the United States. The firm leads buyouts and minority recapitalizations of profitable growth companies. TA invests acros ...

Corporate affairs

Leadership

Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are: * Nick Galassi, co-founder & CFO * John Nardone, President

References

{{Reflist

External links

mediaocean.com
American companies established in 2012 Companies based in New York City Multinational companies Information technology companies of the United States Online advertising 2012 establishments in New York City CVC Capital Partners companies