Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in

Hangzhou Hangzhou, , Standard Mandarin pronunciation: ; formerly romanized as Hangchow is a sub-provincial city in East China and the capital of Zhejiang province. With a population of 13 million, the municipality comprises ten districts, two counti ...

, China and a 50:50

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between the mainland Chinese automaker

Dongfeng Motor Corporation Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the smallest of the " Big Four" state-owned car manufacturers of China with 671,000 sales in 2023, b ...

and the Taiwanese automaker

Yulon Motor Yulon Motor Co., Ltd. () is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the compan ...

. Its principal activity was the production, distribution and sale of

Luxgen Luxgen Motor Co., Ltd. is a northern Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a wholly owned subsidiary of Yulon, Yulon Motor. Luxgen was founded in 2009, and the company's motto is "Think Ahead." From 2010 t ...

passenger cars in mainland China.

History

On 29 July 2010, Dongfeng Motor obtained approval from the

National Development and Reform Commission The National Development and Reform Commission (NDRC) is the third-ranked executive department of the State Council of the People's Republic of China, which functions as a macroeconomic management agency. Established as the State Planning C ...

of China for the establishment of a joint venture with Yulon Motor. Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture. Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011. Mainland China sales of the Luxgen 7 began in October 2011. Due to declining sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in November 2020.

Products

Dongfeng Yulon currently produces the following vehicles: * Luxgen S3 (1.6 litre) *

Luxgen S5 The Luxgen S5, formerly known as the Luxgen5 Sedan, is a 5-seater compact sedan produced by the Taiwanese car company Luxgen Luxgen Motor Co., Ltd. is a northern Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a who ...

(1.8 and 2.0 litre) *

Luxgen U5 The Luxgen U5 is a 5-seater subcompact crossover SUV produced by the Taiwanese car company Luxgen. Overview The U5 crossover is based on the Luxgen S3 subcompact sedan and is positioned under the Luxgen U6 compact crossover. It is powered by th ...

Luxgen U6 The Luxgen U6 is a compact crossover SUV produced by the Taiwanese car company Luxgen. The compact crossover was also produced and sold in China by the Dongfeng-Yulon joint venture. Overview The Luxgen U6 was developed under Yulon's R&D center, ...

(1.8 and 2.0 litre) *

Luxgen M7 The Luxgen M7, previously the Luxgen7 MPV is a 7-passenger Taiwanese automobile produced by Luxgen beginning from 2009. Overview The vehicle was developed under Yulon's R&D center, HAITEC. It was officially shown to the public on 19 August 2009, ...

(2.0 litre) * Luxgen CEO MPV (2.2 litre) *

Luxgen U7 The Luxgen U7, previously known as the Luxgen7 SUV, is a 7-seater mid-size SUV produced by the Taiwanese manufacturer Luxgen Luxgen Motor Co., Ltd. is a northern Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a w ...

(2.0 and 2.2 litre) File:Luxgen S3 China 2017-03-30.jpg, Luxgen S3 File:Luxgen 5 Sedan 2 China 2014-04-28.jpg, Luxgen S5 File:Luxgen U5 01.jpg, Luxgen U5 File:Luxgen U6 01 China 2015-04-10.jpg, Luxgen U6 File:Luxgen U7 01 China 2014-04-28.jpg, Luxgen U7 File:Luxgen Master CEO Auto Chongqing 2012-06-07.jpg, Luxgen Master CEO MPV

Operations

Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.

Sales

Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models. A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.

References

External links

Dongfeng Yulon
{{Automotive industry in the People's Republic of China Car manufacturers of China Dongfeng Motor joint ventures