Donald Duck is an American brand of frozen and refrigerated

orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As ...

that is owned by the Florida's Natural Growers

agricultural cooperative An agricultural cooperative, also known as a farmers' co-op, is a producer cooperative in which farmers pool their resources in certain areas of activities. A broad typology of agricultural cooperatives distinguishes between agricultural servic ...

, which was known as Citrus World from 1969 to 1998, and before that as the Florida Citrus Canners Cooperative. The brand was introduced in 1940 and is the cooperative's oldest brand.

Donald Duck Donald Fauntleroy Duck is a cartoon character created by the Walt Disney Company. Donald is an Anthropomorphism, anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor suit, sailor shirt and cap with ...

, one of

Walt Disney Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...

cartoon A cartoon is a type of visual art that is typically drawn, frequently Animation, animated, in an realism (arts), unrealistic or semi-realistic style. The specific meaning has evolved, but the modern usage usually refers to either: an image or s ...

and

comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...

characters, is the mascot for the brand. He appears on the

packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coo ...

and

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

, and in its

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

. For many years Donald Duck also appeared on the juice plant's water storage tank in Lake Wales, until 1998, when the cooperative decided to remove the Donald Duck logo as part of its name change and rebranding.

Legal issues

In 1987 the brand was the subject of a lawsuit between Citrus World and its rival

Tropicana Products Tropicana Brands Group ( ) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021, it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with ...

, which alleged that the Donald Duck "Fresh 'N Natural" brand was being marketed deceptively as fresh squeezed juice when it was actually made from

concentrate A concentrate is a form of Chemical substance, substance that has had the majority of its diluting agent or diluent (in the case of a liquid: the solvent) removed, such that the substance becomes the majority of the composition. Typically, this w ...

."Tropicana Products suing Citrus World for 'false labeling'"
'' Lakeland Ledger'', May 12, 1987.

References

External links

Disney-branded juice drinks website
Products introduced in 1940 American brands Juice brands Donald Duck 1940 establishments in Florida {{food-product-stub