The Don CeSar is a hotel located in St. Pete Beach, Florida. Developed by Thomas Rowe and opened in 1928, it gained renown as the

Gulf A gulf is a large inlet from an ocean or their seas into a landmass, larger and typically (though not always) with a narrower opening than a bay (geography), bay. The term was used traditionally for large, highly indented navigable bodies of s ...

playground for America's pampered rich at the height of the

Jazz Age The Jazz Age was a period from 1920 to the early 1930s in which jazz music and dance styles gained worldwide popularity. The Jazz Age's cultural repercussions were primarily felt in the United States, the birthplace of jazz. Originating in New O ...

. The hotel was designed by Henry H. Dupont. The Don CeSar is a member of

Historic Hotels of America Historic Hotels of America is a program of the National Trust for Historic Preservation that was founded in 1989 with 32 charter members; the program identifies hotels in the United States that have maintained authenticity, sense of place, and a ...

, the official program of the

National Trust for Historic Preservation The National Trust for Historic Preservation is a privately funded, nonprofit organization based in Washington, D.C., that works in the field of historic preservation in the United States. The member-supported organization was founded in 1949 ...

Construction

In 1924, Thomas Rowe purchased of land in

St. Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the second-largest city in Russia after Moscow. It is situated on the River Neva, at the head of the Gulf of Finland on the Baltic Sea. The city had a population of 5,601, ...

and

Pass-a-Grille Pass-a-Grille is a small beach neighborhood and former town at the south end of St. Pete Beach, FL, St. Pete Beach in Pinellas County, Florida. The community includes the Pass-a-Grille Historic District, Gulf Beaches Historical Museum, and Pass- ...

for $100,000 to begin his dream of building a "pink castle". He hired architect Henry Dupont to design the hotel and Carlton Beard as contractor. To ensure the stability of the hotel on the shifting sand and avoid the high cost of sinking so many pilings, Beard devised a floating concrete pad and pyramid footings. To this day, there is no sign of evident settling of the hotel. The architecture is a blend of

Mediterranean The Mediterranean Sea ( ) is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean basin and almost completely enclosed by land: on the east by the Levant in West Asia, on the north by Anatolia in West Asia and Southern ...

and

Moorish The term Moor is an exonym used in European languages to designate the Muslim populations of North Africa (the Maghreb) and the Iberian Peninsula (particularly al-Andalus) during the Middle Ages. Moors are not a single, distinct or self-defi ...

styles modeled after different hotels and developments that Rowe and Beard saw in Palm Beach,

Coral Gables Coral Gables is a city in Miami-Dade County, Florida, United States. The city is part of the Miami metropolitan area of South Florida and is located southwest of Downtown Miami. As of the 2020 U.S. census, it had a population of 49,248. Cora ...

and

Boca Raton Boca Raton ( ; ) is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 United States census, 2020 census and it ranked as the 23rd-largest city in Florida in 2022. Many people with a Boca Raton Address, ...

. Arched openings, red clay tile roofs, balconies, stucco over hollow tile and tower like upper stories were some of the elements that they borrowed. The original design called for a $450,000 six-story hotel with 110 rooms and baths. It was expanded to 220 rooms and 220 baths, and the costs soared to $1.25 million, 300% over budget. Rowe named it Don Ce-Sar after Don César de Bazan, the hero of

William Vincent Wallace William Vincent Wallace (11 March 1812 – 12 October 1865) was an Irish composer and pianist. In his day, he was famous on three continents as a double virtuoso on violin and piano. Nowadays, he is mainly remembered as an opera composer of n ...

's opera '' Maritana''.

Opening

Rowe's "Pink Lady" opened on January 16, 1928, with an extravagant party attended by the elite of Tampa, Florida and St. Petersburg, Florida. The hotel quickly became a favorite romping ground for the rich and famous of the Jazz Age including F. Scott Fitzgerald,

Clarence Darrow Clarence Seward Darrow (; April 18, 1857 – March 13, 1938) was an American lawyer who became famous in the 19th century for high-profile representations of trade union causes, and in the 20th century for several criminal matters, including the ...

Al Capone Alphonse Gabriel Capone ( ; ; January 17, 1899 – January 25, 1947), sometimes known by the nickname "Scarface", was an American organized crime, gangster and businessman who attained notoriety during the Prohibition era as the co-foun ...

Lou Gehrig Henry Louis Gehrig ( ; June 19, 1903June 2, 1941), also known as Heinrich Ludwig Gehrig, was an American professional baseball first baseman who played 17 seasons in Major League Baseball (MLB) for the New York Yankees (1923–1939). Gehrig was ...

, and

Franklin D. Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...

. The Pink Palace continued to attract the rich and famous throughout the

Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...

in part to a deal made with

New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...

owner Jacob Ruppert to house his team during spring training for three years. However, after the sudden death of Rowe without a will, The Don was left to his estranged wife and began to fall into disrepair until the United States entered into World War II, and the hotel was bought by the Army for $450,000. It was converted into a

military hospital A military hospital is a hospital owned or operated by a military. They are often reserved for the use of military personnel and their dependents, but in some countries are made available to civilians as well. They may or may not be located on a m ...

and reopened in December 1942. In February 1944, the Don Ce-Sar became a convalescent center for the United States Army Air Corps. In June 1945, the Don Ce-Sar was ordered closed and was vacant by September 1945. It was converted into a Veterans Administration Regional Office by the end of 1945.

Rebirth

In November 1967, the Veterans Administration began moving out of the Don Ce-Sar, having opened a new office in downtown St. Petersburg. By Spring 1969, the once grand hotel was vacant. The General Services Administration planned to raze the graffiti-covered hotel, but this plan was met with fierce opposition from local residents. In March 1972, the Don Ce-Sar was sold to C.L. Pyatt and William Bowman Jr., a franchise owner of

Holiday Inn Holiday Inn by IHG is a chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson (1913–2003), who opened the first location in Memphis, Tennessee. The chain was a division ...

. The Don CeSar (now spelled without the hyphen) reopened on November 23, 1973. Multiple renovations from 1985 to 2001 have updated and added to the hotel, including a spa, a signature restaurant, and a second outdoor swimming pool. After the addition of the full-service beach club and spa, the official name of the hotel was changed to The Don CeSar Beach Resort and Spa. The Don CeSar was named to the

National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...

in 1975 and became a founding member of the

National Trust The National Trust () is a heritage and nature conservation charity and membership organisation in England, Wales and Northern Ireland. The Trust was founded in 1895 by Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley to "promote the ...

Historic Hotels of America in 1989.

In popular culture

* The Don CeSar was featured in a full-color two-page spread in a 1982 issue of ''

National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...

''. * Don CeSar Hotel in St. Pete Beach, Fla, is said to be haunted by the unchained ghost of its original owner, Thomas Rowe ' * Parts of ''

Once Upon a Time in America ''Once Upon a Time in America'' () is a 1984 epic crime film co-written and directed by Italian filmmaker Sergio Leone, and starring Robert De Niro and James Woods. The film is an Italian–American venture produced by The Ladd Company, Emb ...

'' were filmed at the Don CeSar. * Comedian

Ron White Ronald Dee White (born December 18, 1956) is an American stand-up comedian, actor and author, best known as a charter member of the Blue Collar Comedy Tour. Nicknamed "Tater Salad", he is the author of the book ''I Had the Right to Remain Sil ...

talked about his stay at the Don CeSar in the movie '' Blue Collar Comedy Tour: One for the Road''. *

Tom Petty and The Heartbreakers Tom Petty and the Heartbreakers were an American rock band formed in Gainesville, Florida, in 1976. The band originally comprised lead singer and rhythm guitarist Tom Petty, lead guitarist Mike Campbell, keyboardist Benmont Tench, drummer ...

filmed a music video at the Don CeSar in 1985. *

Robert Altman Robert Bernard Altman ( ; February 20, 1925 – November 20, 2006) was an American film director, screenwriter, and film producer, producer. He is considered an enduring figure from the New Hollywood era, known for directing subversive and sat ...

's film ''

Health Health has a variety of definitions, which have been used for different purposes over time. In general, it refers to physical and emotional well-being, especially that associated with normal functioning of the human body, absent of disease, p ...

'' was filmed in the hotel. * The Don CeSar has a long list of famous guests and has hosted

and every president since

Gerald Ford Gerald Rudolph Ford Jr. (born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was the 38th president of the United States, serving from 1974 to 1977. A member of the Republican Party (United States), Republican Party, Ford assumed the p ...

(excluding

Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...

). * '' Thunder in Paradise'' was filmed around the Don CeSar during April 1993. * The 1999 film '' Forever Mine'' was filmed at the Don CeSar. * The Don CeSar was one of the featured hotels in the episode "Big Night Out" of ''Emeril's Florida'', a 2013 series starring

Emeril Lagasse Emeril John Lagasse III ( ; born October 15, 1959) is an American chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his "Turkey and Hot Sausage Chili" recipe in 2003. He is a regional James ...

. * The 2016

Brad Furman Brad Furman is an American film and music video director, producer, and writer. Career Furman grew up in Lafayette Hill, Pennsylvania. He is Jewish and attended Friends' Central School. He later went on to study at New York University (NYU ...

movie '' The Infiltrator'' was filmed in part on the rooftop balcony of the Don CeSar in Spring 2015. * The Pitbull song "Sexy Beaches" was used in the "Visit Florida" tourism campaign, sponsored by the state of Florida. The music video was filmed at The Don CeSar in St. Petersburg, Florida, and was uploaded to Pitbull's YouTube on July 13, 2016. * The TV series ''Life's Rewards'' was filmed in St. Petersburg and Clearwater, Florida, and its setting is the Don CeSar.

References

External links