Domino is a brand of
cookie
A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...
s manufactured by the
Finnish food company
Fazer
Fazer (, ) is one of the largest corporations in the Finland, Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian café" in central Helsinki. Today, it employs over 6,000 people across Finland, Sweden, Lat ...
. Domino cookies consist of three layers, of which the upper and lower layer are made from
cocoa-flavoured biscuit and the middle one is a soft
vanilla
Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia'').
''Vanilla'' is not Autogamy, autogamous, so pollination ...
-flavoured creme filling.
There are several versions of Domino cookies, such as Domino Mint, Domino Choco, Domino Double Chocolate, Mini Domino and Domino Marianne (with a
peppermint flavour).
Fazer launched the Domino cookie brand in 1953.
Similar cookies had existed previously in the American market, such as
Hydrox launched in 1908 and
Oreo launched in 1912. Between 1995 and 2016, the ownership of the Domino brand and Fazer's cookie production passed between multiple foreign owners and brands, such as
United Biscuits
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
,
Danone
Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Barcelona, Spain. It is listed on Euronext Paris, where it is a component of the CAC 40 stock mark ...
's,
Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
', and
Mondelez International
Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
's
LU brand. In 2016, Fazer reacquired its domestic cookie production and the associated brands.
Domino cookies are so similar to the previously invented Hydrox and Oreo cookies that some Finnish media have used them as interchangeable: The Finnish magazine ''
Tekniikka & Talous'' published news about animal experiments with Oreo cookies with the headline "Domino cookies cause an addiction as bad as drugs do".
Domino has been awarded as Finland's most valued brand of cookies in the ''Taloustutkimus'' and ''
Markkinointi & Mainonta'' magazines.
[Jääskeläinen, Henri]
Brändien arvostus 2013: Domino on keksien ykkönen
''Markkinointi & Mainonta'' 9 December 2013. Accessed on 8 September 2014.
In 2006,
Fazer
Fazer (, ) is one of the largest corporations in the Finland, Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian café" in central Helsinki. Today, it employs over 6,000 people across Finland, Sweden, Lat ...
launched Domino-flavoured
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
.
See also
*
Oreo
*
Newman-O's
*
Hydrox
References
External links
Domino at Fazer's site{{Webarchive, url=https://web.archive.org/web/20201203172126/https://www.fazer.fi/tuotteet-ja-asiakaspalvelu/tuotemerkit/domino/ , date=2020-12-03
Fazer
Biscuit brands
Finnish cuisine
Sandwich cookies