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Dominick's was a Chicago-area
grocery store A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synon ...
chain and subsidiary of
Safeway Inc. Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...
Dominick's distribution center was located in
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, while its management offices were located in
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.


History


Founding

Dominick DiMatteo, born in Sicily, founded the chain in 1918. The second Dominick's opened in 1934. In 1950, the DiMatteos opened their first
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
, a store.


Expansion

By 1968, the chain had reached 19 stores. The family elected to sell their store to the
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company Fisher Foods. The DiMatteos continued to operate the chain under the financial backing of Fisher Foods. Under Fisher, Dominick's acquired 24 stores plus a 462,000-square-foot distribution center in Northlake from
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinc ...
in two separate transactions in 1970. The new acquisitions from Kroger increased the number of stores to 45. The Northlake distribution center, which was originally built by Kroger in 1961, was used by Dominick's until the chain was closed in 2014. By the 1980s, the family had become unhappy with the agreement and bought back the chain in 1981 for $100 million. The DiMatteos continued to expand and had acquired 4 stores from
Kohl's Kohl's Corporation (Kohl's is stylized in all caps) is an American department store retail chain store, chain. currently has 1,165 locations, operating stores in every U.S. state except Hawaii. The company was founded by Polish immigrant Maxwe ...
and 16 stores from
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in 1982 and 1985 respectively. In 1986, Dominick's experimented with a discount grocery store concept called Jerry's Deep Discount Centers with just 3 units, but the experiment was terminated after a few months of operation.


Store design during Dominick's heyday

In the 1980s and early 1990s, under the direction of Bob Mariano, Dominick's experimented with new large "food and drug" combo stores. Dominick's was one of the first to experiment with all ceiling sales areas, exposed structural elements such as piping and HVAC ducts, large-scale state-of-the-art telephone systems and POS systems, video departments, one-hour photo,
bulk foods Bulk foods are food items offered in large quantities, which can be purchased in large, bulk lots or transferred from a bulk container into a smaller container for purchase. Bulk foods may be priced less compared to packaged foods because they a ...
, and many other "new" 1980s concepts. This design carried over to the Omni Superstore Division of Dominick's. Between early 1985 and 1988, Dominick's food and drug combo stores contained a full glass front wall that overlooked the parking lot with a customer service desk in the middle of the glass wall. Between 1988 and 1993, Dominick's stores contained a 2-story area (similar to its sister format Omni Superstore) at the front of the store. The first floor contained the customer service desk area, entry/exit vestibules, the security room, the video department, and a bank. The 2nd level contained a break room, employee restrooms, office area, and windows that overlooked the sales floor. After 1993 and the introduction of the Dominick's Fresh Stores, the design was switched back to a single-level store throughout. In the 1990s, Dominick's took the "food and drug" combo to the next level with the introduction of the Dominick's Fresh Store in 1993. The Dominick's "Fresh Store" introduced prepared foods, in-store restaurants/cafés,
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
cafés, soft lighting, upscale subtle graphics, uniform products signage, and a general European Market feel to the Dominick's stores. During the late 1990s, the Fresh Stores were the main expansion model for Dominick's and was rolled out to all new stores including former Omni Superstores, up until the purchase by Safeway. Safeway bought Dominick's in 1998 and put an abrupt halt to the Fresh Stores, instead rolling out their own prototype with the Fresh Store logo on the outside of the store. Safeway still put "The Fresh Store" cursive logo on the outside of the stores, and in many stores, the Fresh Store concepts such as cafés, fresh prepared foods and European store layout format were discontinued in favor of Safeway's national store model. Safeway implemented its own store layouts as stores were remodeled, and their own house brands such as Safeway Select. In 2005, the Safeway Lifestyle Store concept was brought to the Dominick's brand and in turn, many stores were remodeled with many of the same elements that Bob Mariano (the CEO of Dominick's during the Safeway takeover) had instituted prior to Safeway's acquisition but were in turn removed in 1998 by Safeway. Items such as hot prepared foods, salad bars, localized merchandise, and enhanced customer service, once removed by Safeway, were put back into service to try to win back the Chicago consumer. Mariano, the CEO of Roundy's Mariano's (as of 2016), expanded under the Mariano's banner and put pressure onto the Dominick's stores, which eventually closed in late 2013.


1990s: Takeovers

In 1993, Dominick DiMatteo, Jr. died from lung cancer. According to the local press, his daughters and son did not have the same passion for the supermarket business. There was corporate infighting that also contributed to the family selling the chain. It took three years before the company was sold to a
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
-based grocery investment firm headed by
Yucaipa Companies The Yucaipa Companies, LLC is an American private equity firm founded in 1986 by Ronald Burkle. It specializes in a private equity and venture capital, with a focus on middle-market companies, growth capital, industry consolidation, leveraged ...
. In 1998, the chain's then 116 stores were acquired by
Safeway Inc. Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...
Safeway soon began to sell its own private-label brands at Dominick's locations, replacing Dominick's former private-label brands. According to a grocery business consultant, "Dominick’s focused on purchasing produce and meat on quality first, price second. Safeway did just the opposite." Dominick's lost market share and profits following the Safeway takeover. Safeway tried to imitate the model that had been successful in California, but Chicago's strong ethnic background did not mesh well with the California shopping experience. Between 2002 and 2007, Dominick's market share in the Chicago region declined from 24.4 percent to 14.5 percent ( Jewel-Osco's 40.5 percent was the market's leader). Safeway unsuccessfully attempted to sell the Dominick's chain in 2003. Safeway then reported Dominick's financial information as a discontinued operation, but later, Safeway announced that it was retaining the chain. After closing more than 20 stores since its acquisition, Safeway announced in February 2007 that it would close another 14 stores in the Chicago area and convert 20 existing stores to the lifestyle format. After these store closings, Dominick's operated in 83 locations until they were closed on December 28, 2013.


Omni Superstore

In 1987, the chain opened Omni Superstore locations, which were "warehouse-style" supermarkets to stave off
Cub Foods Cub is an American supermarket chain. It operates stores in Minnesota and Illinois. The company is a wholly owned subsidiary of United Natural Foods, based in Providence, Rhode Island. History Beginnings Cub Foods was founded by Minnesota-based ...
supermarkets. Besides traditional food items, these stores featured non-food items, movie rental stores, and bulk items. The stores' design was stark in comparison to Dominick's and featured cost-cutting techniques. These stores began to lose money due to lack of loss prevention and throwaway inventorying. Around 1996 then-owner Yucaipa decided to convert them to the Dominick's "Fresh Store" concept. Omni Superstores were converted to Dominick's Stores in 1997. After Dominick's was acquired by Safeway, some locations were closed. The Clybourn Avenue Dominick's in Chicago was the only remaining Omni Superstore building which was occupied by Dominick's until the store closed on December 28, 2013.


Brands

Dominick's had their store brand of Heritage House. After being acquired by Safeway, Dominick's private-label brands varied between those branded for Safeway (such as "Safeway Select" and "O Organics") and ones branded for Dominick's.


Lifestyle branding

On April 18, 2005, Safeway, Dominick's parent company, began a $100 million (~$ in ) brand re-positioning campaign labeled "Ingredients for Life". Although the campaign was used in the Chicago area, the "Ingredients for Life" slogan was still positioned with the store's logo as in Safeway's other divisions (i.e. at the end of commercials and on billboards Dominick's logo was flashed combined with the slogan). Under this campaign many Dominick's were remodeled to the new format. Lifestyle stores featured more upscale trends than on Dominick's last re-branding, "Fresh Stores", such as an olive bar, carving station,
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
, and a salad bar. Architectural changes included hardwood flooring and new direct lighting schemes that tend to be less abrasive. The first Dominick's to be branded a Lifestyle store was in Northfield which opened after closing 12 poorly-performing stores. Safeway later spent an additional $150 million in upgrades to the Lifestyle brand.


Banking

After seeing the success that their Omni division had with their in-store banking partnership with St. Paul Federal Bank since 1988, Dominick's formed an agreement with First Chicago Corp. in 1993. Until final closure in 2013, many Dominick's featured in-store bank locations and ATMs of First Chicago's successor,
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.


Sales of expired food

On February 17, 2011, CBS Chicago News aired a report picked up on from Chicago blogger Jill Cataldo about a widespread issue with the sale of expired products in Dominick's stores. Regions of Dominick's customers had apparently been contacting Dominick's about these issues for some time to no avail. In two separate shopping trips to two different Dominick's stores, Ms. Cataldo, along with two of her readers, documented over 700 expired items on the store shelves, some more than 2 years past their expiration dates. On that same day The Chicago Tribune featured an article on the Dominick's expired-food issue. In that article, Safeway, as parent company of Dominick's, released the following statement to the media: “Dominick’s customers rightly expect they will find only high-quality, fresh products at all of our stores. Our organization is committed to meeting those expectations. While expiration dates on food products are largely based on quality, not
food safety Food safety (or food hygiene) is used as a scientific method/discipline describing handling, food processing, preparation, and food storage, storage of food in ways that prevent foodborne illness. The occurrence of two or more cases of a simi ...
, that does not diminish the fact that we are displeased with the out-of-date products found at our stores. This is not indicative of how we do business. A high-level and highest-priority team has been assembled to immediately address these issues.” Reports of shoppers witnessing Dominick's employees in the aisles of their stores filling carts with expired products began popping up in the comments sections of these articles. On February 18, 2011, various
Chicago market The Chicago metropolitan area, also referred to as Chicagoland, is the largest metropolitan statistical area in the U.S. state of Illinois, and the Midwest, containing the City of Chicago along with its surrounding suburbs and satellite citie ...
media outlets Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises bot ...
also ran reports on this problem including NBC Chicago, WGN Morning News and WBBM AM Radio. Scores of customers had taken to the Dominick's Facebook page demanding answers about the volume of expired products on their shelves, but Dominick's remained silent on the issue prior to Ms. Cataldo's blog posts and the subsequent media coverage.


Store closings

Over time, Dominick's closed stores due to lack of sales and overall poor performance. In 2011, three locations were closed in Orland Park, Oak Lawn, and Carpentersville. In 2012, stores were closed in Hoffman Estates, Vernon Hills, Lake Bluff and Bloomingdale. Most employees were either transferred to different stores or offered a
severance package A severance package is pay and benefits that employees may be entitled to receive when they leave employment at a company unwilfully. In addition to their remaining regular pay, it may include some of the following: * Any additional payment based ...
. It was announced that most Dominick's stores would be closed in the Chicago area by December 28, 2013. The announcement spurred its competitors into seeking out employees and store locations that they could expand into once Dominick's exits the market. On December 2, 2013,
Milwaukee Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
-based Roundy's, which operates under the Mariano's Fresh Market brand in the Chicago market and is chaired by former Dominick's CEO Bob Mariano, announced the purchase of eleven stores in the chain, though employees would have to re-apply to work for Roundy's. Most former Dominick's locations purchased by Roundy's were demolished and a new building rebuilt on site. In December 2013, Dominick's employee Steve Yamamoto was suspended one day prior to his store closure date for having published a satirical, science-fiction themed video on the closure. One location remained open in Bannockburn, Illinois until January 25, 2014, and another in
Westchester, Illinois Westchester is a village in Cook County, Illinois, United States. It is a western suburb of Chicago. The population was 16,892 at the 2020 census. History The area now known as Westchester was occupied by German farmers beginning in the mid-19th ...
, until January 28.
Whole Foods Whole foods are foods that are unprocessed and unrefined. Examples of whole foods include grains such as oatmeal and rice, fruits, vegetables, dried beans, nuts, seeds, unprocessed meats, and fish. Depending on the context this may sometimes refe ...
purchased 7 of the closed locations in 2014. In 2015, Safeway was acquired by
Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...
, the parent company of Jewel-Osco. Most of Dominick's brands were incorporated into Jewel as a result.


References


External links

* (Archive) {{Supermarkets of the United States Safeway Inc. Retail companies established in 1918 Retail companies disestablished in 2013 Defunct companies based in Chicago Defunct supermarkets of the United States Private equity portfolio companies Companies based in DuPage County, Illinois