Dolmio is the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of a range of

pasta Pasta (, ; ) is a type of food typically made from an Leavening agent, unleavened dough of wheat flour mixed with water or Eggs as food, eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Pasta was originally on ...

sauce In cooking, a sauce is a liquid, cream, or semi- solid food, served on or used in preparing other foods. Most sauces are not normally consumed by themselves; they add flavour, texture, and visual appeal to a dish. ''Sauce'' is a French wor ...

s made by

Mars, Incorporated Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services founded on June 23, 1911, headquartered in McLean, Virgini ...

. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Family", who also feature on the packaging, The Dolmio Family were introduced in Australia and New Zealand in 1987 and were portrayed by actors before being re-introduced as puppets in 2003.

History

Dolmio pasta sauce in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

was originally named Alora by Anna Ciccone and marketed by

Masterfoods MasterFoods is a brand of condiments manufactured by Mars Inc. History MasterFoods was created by Henry Lewis in Australia in 1945. Originally launched as "Henry Lewis & Company" in 1926, they began by importing specialty international foods and ...

(and

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the

Grampian Grampian () was one of nine local government regions of Scotland. It was created in 1975 by the Local Government (Scotland) Act 1973 and took its name from the Grampian Mountains. The regional council was based in Aberdeen. The region was abol ...

s region of

Scotland Scotland is a Countries of the United Kingdom, country that is part of the United Kingdom. It contains nearly one-third of the United Kingdom's land area, consisting of the northern part of the island of Great Britain and more than 790 adjac ...

. Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989. It was a sponsor of Britain's mid-morning magazine show '' This Morning'' from 2005 to 2010. In 2016, the company took the unprecedented step of advising that some of its products should only be eaten once a week, due to high levels of salt, sugar and fat. Dolmio products are also available in the

Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; ) are a geographical and cultural region in Northern Europe, as well as the Arctic Ocean, Arctic and Atlantic Ocean, North Atlantic oceans. It includes the sovereign states of Denm ...

Republic of Ireland Ireland ( ), also known as the Republic of Ireland (), is a country in Northwestern Europe, north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland, with a population of about 5.4 million. ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

and

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

References

External links

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Australian Dolmio history
Australian condiments Brand name condiments Condiment companies of Australia Food and drink companies established in 1985 Australian companies established in 1985 Mars brands Products introduced in 1985 Pasta sauce brands {{food-product-stub