Dolmio is the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

of a range of

pasta Pasta (, ; ) is a type of food typically made from an unleavened dough of wheat flour mixed with water or eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Rice flour, or legumes such as beans or lentils, are ...

sauce In cooking, a sauce is a liquid, cream, or semi-solid food, served on or used in preparing other foods. Most sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to a dish. ''Sauce'' is a French word t ...

s made by

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priv ...

. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Family", who also feature on the packaging, The Dolmio Family were introduced in Australia and New Zealand in 1987 and were portrayed by actors before being re-introduced as puppets in 2003.

History

Dolmio pasta sauce in Australia was originally named Alora by Anna Ciccone and marketed by Masterfoods (and

Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury. In the English language, Mars is named for the Roman god of war. Mars is a terrestrial planet with a thin atmos ...

), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the

Grampian Grampian ( gd, Roinn a' Mhonaidh) was one of nine former local government regions of Scotland created in 1975 by the Local Government (Scotland) Act 1973 and abolished in 1996 by the Local Government etc. (Scotland) Act 1994. The region ...

s region of

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to th ...

. Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989. It was a sponsor of Britain's mid-morning magazine show ''

This Morning This Morning may refer to: * ''This Morning'' (TV programme), a British daytime television programme * ''This Morning'' (radio program), a Canadian radio show which aired from 1997 to 2002 * '' CBS This Morning'', an American morning show, succe ...

'' from 2005 to 2010. In 2016, the company took the unprecedented step of advising that some of its products should only be eaten once a week, due to high levels of salt, sugar and fat. Dolmio products are also available in the Nordic countries,

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...

and

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eigh ...

References

External links

*
Australian Dolmio history
Australian condiments Brand name condiments Food and drink companies established in 1985 Australian companies established in 1985 Mars brands Products introduced in 1985 {{food-product-stub