''Dolly'' (stylised in

all-caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) was an Australian bimonthly

teen magazine Teen magazines are magazines aimed at teenager, teenage readers. They usually consist of gossip, news, fashion tips and interviews and may include posters, label, stickers, small samples of cosmetics or other products and inserts. The teen maga ...

started in 1970 by Fairfax Ltd. in

Australia and New Zealand Australasia is a subregion of Oceania, comprising Australia, New Zealand (overlapping with Polynesia), and sometimes including New Guinea and surrounding islands (overlapping with Melanesia). The term is used in a number of different contexts, ...

, and purchased by ACP in 1988. The magazine became an online-only publication, and the print edition ceased, in December 2016. In June 2020, the magazine was purchased from the

Bauer Media Group Heinrich Bauer Publishing (), trade name, trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, ...

by Mercury Capital. ''Dolly'' was the basis and inspiration for ''

Sassy Magazine ''Sassy'' magazine was a general interest teen magazine aimed at young women. Now defunct, it covered a wide variety of topics, and was intended as a feminist counterpoint to '' Seventeen'' and '' YM'' magazines. ''Sassy'' existed between 1988 ...

'' (1987–1996) in the United States. The magazine was aimed at teenage girls (13–17 age group) and covered celebrity news and gossip, fashion and beauty and various feature articles attractive to female teenagers and dealing with issues that are faced by this age group and gender. The magazine produced over 400 issues and as of 2007 had a readership of 505,000. Dolly now exists only as a website containing games, information on upcoming issues, quizzes and downloads.

History

The magazine was launched by Anne Goldie in 1970. The editor was Josephine Rozenberg-Clarke. The previous editor was Lucy Cousins. The magazine had its headquarters in Sydney. In November 2016 it was announced that the December 2016 issue would be the last print issue of ''Dolly''. In June 2020, ''Dolly'' was acquired by Sydney investment firm Mercury Capital as part of its acquisition of the

's former Australian and New Zealand titles.

Dolly Teen Choice Awards

Dolly Model competition

The Dolly Model Competition was a branch from the ''Dolly'' magazine. It is a competition held for teen readers to enter to have the chance to win a modelling career. The competition started in 1979, with Helen Moyes appearing on the December 1979 issue as the first winner and ended in 2002 when the then editor in chief of ''Dolly'',

Mia Freedman Mia Freedman, also known as Mia Lavigne, (born 1 October 1971) is the co-founder of women’s digital media company Mamamia. She was the youngest editor of the Australian edition of ''Cosmopolitan'' in 1996, aged 24. Career Freedman began her ...

felt it gave a negative impression towards young teenage girls and the ''Dolly'' brand. In 2012 it returned after a 10-year hiatus, with the winner announced as 13-year-old Kirsty Thatcher from Brisbane, Australia. The winner will be awarded a one-year contract with Chadwick Modeling agency, a trip to New York to meet with Chadwick's US affiliates, and a fashion and cover shoot on ''Dolly'' Magazine. Past Winners

Dolly Doctor

Dolly Doctor was a segment that ran in Dolly since its first issue to answer readers' health questions. Dr. John Wright was the first Dolly Doctor. Dr. Melissa Kang served as the Dolly Doctor from 1993 until it closed in 2016. A Dolly Doctor standalone app was released in 2015. A comparison of Dolly Doctor with other Australian magazines found that Dolly Doctor gave the most accurate health advice.

Controversy

In 2005, ''Dolly'' came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism. In ''Dollys May 2007, a picture of a

runway model A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model. Modelling ("modeling" in American English) entails using one's body to represent someone else ...

genitalia A sex organ, also known as a reproductive organ, is a part of an organism that is involved in sexual reproduction. Sex organs constitute the primary sex characteristics of an organism. Sex organs are responsible for producing and transporting ...

was published in a section called Dollywood Gossip. The accompanying

caption Caption may refer to: *Caption (text), explanatory text about specific published photos and articles *An element of comics where words appear in a separate box; see *Caption (comics convention), a small press and independent comic convention held ...

included an

arrow An arrow is a fin-stabilized projectile launched by a bow. A typical arrow usually consists of a long, stiff, straight shaft with a weighty (and usually sharp and pointed) arrowhead attached to the front end, multiple fin-like stabilizers c ...

pointing to the model's genital region, and said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something".Dolly drops its knickers
''The Sydney Morning Herald'', 19 April 2007 Editor Bronwyn McCahon stated that "we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice".A big ooops! from us
''Dolly Magazine'', 12 April 2007

References

External links

''Dolly'' magazine website
{{Bauer Media Group 1970 establishments in Australia 2016 disestablishments in Australia ACP magazine titles Mercury Capital Bi-monthly magazines published in Australia Monthly magazines published in Australia Defunct magazines published in Australia Magazines established in 1970 Magazines disestablished in 2016 Magazines published in Sydney Online magazines with defunct print editions Defunct teen magazines