Dohop is a booking service that focuses on cheap international flights. It began as a successful Icelandic technology

startup company A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...

, tailoring a solution to the problem of how to stitch together different flights on different airlines, which helps budget travellers. Dohop also offers ConnectSure, a self-transfer protection that covers the traveller in case of a disruption to a connected flight.

History

Founded in 2004 and based in Reykjavík, Iceland as a travel

search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...

to aggregate and link low-cost flight connections, in 2005, Dohop launched the world's first flight planner for

low-cost airlines A low-cost carrier (LCC) or low-cost airline, also called a budget, or discount carrier or airline, is an airline that is operated with an emphasis on minimizing operating costs. It sacrifices certain traditional airline luxuries for cheaper fa ...

and later expanded it to include all scheduled flights worldwide, amounting to 660

airlines An airline is a company that provides air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in ...

. Dohop was primarily a

long tail In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random n ...

aggregation agent that does not sell flights directly to the consumer, but refers the user to an airline's booking engines. Dohop's income comes from

pay per click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more t ...

advertising and from selling specialized

s to airlines and airports. The company also operates an

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...

department, offering route network analysis and optimization suggestions to airlines and airports. Dohop also drew income thanks to its technological license on its concept of a search engine. In 2012, Dohop opened an affiliation program. Professionals can set up a Dohop-identified flight search engine on their own website.

Recognition

In 2006, the company won Travelmole's Web Awards in the category for best technology site, and was selected as one of the Times Magazine 100 best travel sites in 2007. In 2014, Dohop won the World's Leading Flight Comparison Website award at the World Travel Awards and subsequently won the award three years in a row in 2016, 2017, and 2018. Dohop has since transitioned to becoming a technology provider for the aviation and travel industry, building virtual interline connections for airlines such as

easyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlin ...

and

Air Transat Air Transat () is a List of airlines of Canada, Canadian airline headquartered in Montreal, Quebec. Founded in 1986, it operates scheduled and charter flights serving 60 destinations in 25 countries. Air Transat is owned and operated by Transa ...

, as well as intermodal technologies connecting easyJet and

Deutsche Bahn (, ; abbreviated as DB or DB AG ) is the national railway company of Germany, and a state-owned enterprise under the control of the German government. Headquartered in the Bahntower in Berlin, it is a joint-stock company ( AG). DB was fou ...

through

Berlin Brandenburg Airport Berlin Brandenburg Airport () () is an international airport in Schönefeld, just south of the Germany, German capital and state of Berlin, in the state of Brandenburg. Named after the former Mayor of West Berlin, West Berlin mayor and Chance ...

References

Icelandic brands Icelandic travel websites Software companies of Iceland Travel ticket search engines Internet properties established in 2004 {{Iceland-company-stub