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Dogma (ドグマ ) is a Japanese
adult video In Japan, (AV) are sex or nudity themed videos distinguishable from Toei porno feature films, Nikkatsu Roman Porno feature films, indie studio pink films, and less sex-centred 'V-cinema' or other (OV). Adult videos feature sex or nudity, and ...
company based in
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
which specializes in various fetish genres of
pornography Pornography (colloquially called porn or porno) is Sexual suggestiveness, sexually suggestive material, such as a picture, video, text, or audio, intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolv ...
.


Company information

The Dogma label was formed as part of the
Soft On Demand , often known as SOD, is a Japanese adult video group of companies which has its headquarters in the Nakano ward of Tokyo. SOD was founded in December 1995 by Ganari Takahashi, who retired from the company in March 2005 and is currently working ...
(SOD) group in February 2001 by Tohjiro, a director at SOD. A year later, Tohjiro separated Dogma from SOD to become a separate "indie" producer of AV material. Tohjiro said he liked the sound of the word "Dogma" and decided to use it for his label. The studio produces about 8 new titles a month, about half of them directed by Tohjiro. The company's products are distributed as downloadable videos through their website and as DVDs through the
Hokuto Corporation , is a Japanese joint stock company involved in the distribution of adult videos (AV) and adult toys. The firm, founded in March 1990, is headquartered in Tokyo at the Ebisu Garden Place Tower. By late 2008, DMM was handling products from mor ...
. In addition to video production, Dogma has also made a small foray into the
T-Shirt A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...
business with some designs by AV Idol Kurumi Morishita. Dogma is incorporated as OM Production, Inc. (株式会社オムプロダクション) with Muneyuki Mikami (三上宗之) as chairman and chief executive officer. The company has its offices and studios in
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
's
Roppongi Roppongi (, , 'six trees') is a district of Minato, Tokyo, Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popu ...
district.


Series and labels

Dogma specializes in extreme videos depicting various fetish genres including
anal sex Anal sex or anal intercourse principally means the insertion and pelvic thrusting, thrusting of the Erection, erect human penis, penis into a person's Human anus, anus, or anus and rectum, for sexual pleasure.Sepages 270–271for anal sex inform ...
, bondage, S&M, forced
fellatio Fellatio (also known as fellation, and in slang as blowjob, BJ, giving head, or sucking off) is an oral sex act consisting of the stimulation of a human penis, penis by using the mouth. Oral stimulation of the scrotum may also be termed ''fellat ...
and vomiting, enemas,
watersports Water sports or aquatic sports are sports activities conducted on waterbodies and can be categorized according to the degree of immersion by the participants. On the water * Boat racing, the use of powerboats to participate in races * Boatin ...
and
scat Scat or SCAT may refer to: Education * School and College Ability Test also known as SCAT * Shrewsbury College of Arts & Technology was previously referred to as SCAT * Somerset College of Arts and Technology is referred to as SCAT Games * Skat ...
. One of Dogma's longest running series is "Confinement Chair Trance" (拘束椅子トランス), directed by Tohjiro, which started up in November 2002. Another Tohjiro series is the S&M "M-Drug" (Mドラッグ) series which began in September 2005 with Mayura Hoshitsuki. Tohjiro is also the director of the "Innocent Desire" (青い性欲) lolita-genre series which premiered in March 2001 when Dogma was still part of SOD. Another extensive series is the "Hermaphrodite" (ふたなり) set of videos directed by Hitoshi Nimura. Most Dogma videos have been released under the Dogma label but Tohjiro instituted a separate hardcore S&M themed label, CORE SM, in December 2005 with its first release being ''Maki Tomoda - Bound Masochistic Slave''. Another label, Shyness, was started in November 2007 to continue the "Innocent Desire" lolita-genre series and a third label, Dogma Out, was used in 2005 and 2006 mostly by director Baba the Babee. The CORE label uses the production code series COT-xxx, Shyness uses DDH-xxx, and Dogma Out uses ODD-xxx.


Actresses

Two actresses have been under contract to Dogma although both retired in recent years, Morishita in 2009 and Hoshitsuki in 2010. Other actresses who have performed in Dogma videos include: *
Hotaru Akane also known as and was a Japanese actress, HIV/AIDS activist, and pornographic actress. She was active in many media formats in Japan including mainstream theatrical film, and was a popular blogger. Her adeptness at female ejaculation in adul ...
* Nao Ayukawa * Ai Himeno * Hikari Hino * Marin Izumi *
Kyōko Kazama is a Japanese people, Japanese AV idol and ''pink film'' actress. She has appeared in award-winning ''pink films'', and was herself given a "Best Supporting Actress" award in two successive years for her work in this genre in 2006 and 2007. Lif ...
* Yumi Kazama * Saya Misaki * Akane Mochida *
Nozomi Momoi was a popular and prolific Japanese AV idol. She appeared in over 100 movies, appearing in up to ten releases per month. (contains nudity) She was murdered at the age of 24. Life and career Early life Nozomi Momoi was born in Tokyo on Septemb ...
* Ami Nishimura * Noa *
Maria Ozawa is a Japanese model and a former pornographic film actress of Canadian and Japanese ancestry. Early in her career as a model, she also used the name . Biography 1986–2002: Early life Ozawa was born in Hokkaido, Japan. Her mother is Japanese ...
* Riko Tachibana * Maki Tomoda * Tsubomi * Aoi Yuuki


Directors

Listed below are the directors active at Dogma at the beginning of 2009 and also the first part of the production codes series used to identify their original videos for the Dogma label: * TOHJIRO (DDT) * Hitoshi Nimura (DDN) * TENUN (DDU) * Be-Bop Minoru (DDB) * Normal Kim (DDK) * Naniwa Ranko (DRD) * Samurai Van (DDV) Past directors at Dogma include: * Baba the Babee (DDB) *
K*WEST K*West or K*WEST is a Japanese adult video (AV) director who had directed more than 150 DVD productions as of September 2011. Life and career K*WEST, along with several other directors, including Alala Kurosawa, otyle and KINGDOM, got his ...
(DWD) * KINGDOM (DKD) * Kyuuta Kutsume (DDQ) *
Kazuhiko Matsumoto is a prominent Japanese adult video (AV) director, credited with inventing the ''bukkake'' genre of Japanese pornography. Life and career MVG Matsumoto was the founder and first director of M's Video Group (MVG) in 1995. In December 2005, the p ...
(DDM) *
Company Matsuo is a Japanese adult video (AV) director, producer and entrepreneur. He is credited with popularizing the Japanese porn genre of " hamedori", where the director/actor performs sexually with the actress and also films the actual action. He has be ...
(for the Out label) *
Goro Tameike is a Japanese adult video (AV) director who has directed more than 450 videos. He was one of the first exponents of the genre in AV. Life and career Goro Tameike was born on March 28, 1964. He graduated from the Law School of Meiji University. ...
(DDG)


D-1 Climax Awards

Dogma sponsored the D-1 Climax (D-1 クライマックス) awards, which ran from 2005 to 2007, as a competition for directors. Several prominent directors from Dogma and other companies were invited to make videos under the Dogma label and sales during a set period plus voting by judges were used to determine the winners of the contest. Director and founder Tohjiro won the award in 2005 and 2006 but Hitoshi Nimura took the prize in 2007.


AV GrandPrix

Dogma had not participated in the
AV Open AV Open is a major awards contest for the Pornography in Japan, Japanese adult video industry. It went from a limited sales contest in 2006 to become, via its successor the AV GrandPrix, the major Japanese AV award with nearly 100 participating com ...
contests in 2006 and 2007 but with the ending of the D-1 Climax Awards, Dogma did enter a video in the Maniac Stage of the 2008
AV GrandPrix AV Open is a major awards contest for the Japanese adult video industry. It went from a limited sales contest in 2006 to become, via its successor the AV GrandPrix, the major Japanese AV award with nearly 100 participating companies competing for ...
, a compilation from Tohjiro's M-Drug series ''Best of M Drug - Female Meat Toilet'' (Mドラッグ・スペシャル 女体肉便器ベスト) VGL-019 For the 2009 AV GrandPrix competition, the Dogma entry was another Tohjiro production, ''Vomit Enema Ecstasy X'' (ゲロ浣腸エクスタシー X) VGL-130starring Mayura Hoshitsuki and Yuka Osawa. Tohjiro made some waves by declaring all-out war by the small "indie" producer Dogma to defeat last year's champion, top studio
S1 No. 1 Style or just S1 (エスワン) is a Japanese producer of adult videos (AV) which has its offices in Tokyo's Meguro Ward. The company is best known for retailing its adult videos under the Fanza brand, an affiliate of DMM. In the past 21 years si ...
. Although S1 did take the GrandPrix top prize and several others, Tohjiro made good on part of his boast - the Dogma video won the Digital Sales Award and the 2 million yen (about $20,000) prize money.


References


External links

*
Filmography
at JAVLibrary {{DEFAULTSORT:Dogma (Studio) Japanese pornographic film studios Japanese companies established in 2001 BDSM in films Mass media companies based in Tokyo Film production companies of Japan Mass media companies established in 2001