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Rion M. Vernon, known by his stage name Doctor Steel (full name, Doctor Phineas Waldolf Steel) is an American musician and internet personality from Los Angeles. He performed on rare occasions with a "backup band", claiming that a fictitious robot band had malfunctioned. Shows incorporated puppetry, multimedia and performances by female members ("Nurses" and "Scouts") of his
street team A street team is a term used in marketing to describe a group of people who engage with urban or campus communities to promote events. They are particularly prevalent in the music industry, which uses street teams for grassroots marketing and to p ...
, The Army of Toy Soldiers. Steel made a brief appearance on ''
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'' and has had numerous interviews.Other interviews with Dr. Steel: * * * * * * * * * * * * * * He was the subject of an article in ''Wired'' magazine regarding allegations that '' Dr. Horrible'' had copied his style. Steel has frequently been cited as an example of steampunk music.


Musical career

Steel began publicly performing in 1999, essentially
busking Street performance or busking is the act of performing in public places for gratuity, gratuities. In many countries, the rewards are generally in the form of money but other gratuities such as food, drink or gifts may be given. Street performa ...
on the streets of Los Angeles. A few years later, he began performing at venues like The Key Club and the California Institute of Abnormalarts. His live shows combined music with puppetry and video projection that reflect the stories and meanings of the songs. The albums ''Dr. Steel'' and ''Dr. Steel II: Eclectic Boogaloo'' were released digitally in 2001, followed by ''People of Earth'' in 2002. ''The Dr. Steel Collection'' (2004) was Steel's first CD release, featuring several previously released tracks, some slightly altered. ''The Dr. Steel Collection'' also features the track " Land of the Lost," about the 1970s version of the show by the same name. Some attempts were made to get the song into the soundtrack of 2009 movie version of ''Land of the Lost'', but they were unsuccessful. Steel's second CD release was ''The Dr. Steel Read-A-Long Album'' (2006). It was a limited distribution and quickly sold out. The album art included a recreation of the sleeve of read-along records, and the disc design resembled that of a vinyl record. In 2007, Steel re-released the first three albums, once again in digital format. Steel's music can often be heard on a number of steampunk radio broadcasts that stream worldwide, such as The Clockwork Cabaret. His song "Boogieman Boogie" was also included in a compilation of steampunk music released by Gilded Age Records.


Musical style

Steel's music is eclectic in genre, often combining the noise and distortion of industrial with aspects of European folk, classical, and even
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
, as well as
hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
, opera and swing. Many songs feature samples from vintage public service announcements and educational films, such as
Duck and Cover "Duck and cover" is a method of personal protection against the effects of a nuclear explosion. Ducking and covering is useful in offering a degree of protection to personnel located outside the radius of the nuclear fireball but still within ...
. ''
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'' described the sound as "Industrial Hip-Hop Opera". Steel cited, as some of his musical influences,
Igor Stravinsky Igor Fyodorovich Stravinsky ( – 6 April 1971) was a Russian composer and conductor with French citizenship (from 1934) and American citizenship (from 1945). He is widely considered one of the most important and influential 20th-century c ...
,
Tom Waits Thomas Alan Waits (born December 7, 1949) is an American musician, composer, songwriter, and actor. His lyrics often focus on society's underworld and are delivered in his trademark deep, gravelly voice. He began in the American folk music, fo ...
,
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,
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,
Mike Patton Michael Allan Patton (born January 27, 1968) is an American singer, songwriter, producer, and voice actor, best known as the lead vocalist of the rock bands Faith No More and Mr. Bungle. He has also fronted and/or played with Tomahawk, The ...
,
Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN (stylized as NIИ), is an American industrial rock band formed in Cleveland, Ohio in 1988. Its members are the singer-songwriter, multi-instrumentalist and producer Trent Reznor and his frequent col ...
,
Danny Elfman Daniel Robert Elfman (born May 29, 1953) is an American film composer, singer, songwriter, and musician. He came to prominence as the lead vocalist and primary songwriter for the new wave band Oingo Boingo in the early 1980s. Since scoring his ...
,
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, and
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.


Stage persona

On stage, and in all public performances and interviews, Steel maintained the appearance of a
mad scientist The mad scientist (also mad doctor or mad professor) is a stock character of a scientist who is perceived as "mad, bad and dangerous to know" or "insanity, insane" owing to a combination of unusual or unsettling personality traits and the unabas ...
bent on conquering the world and becoming the future World Emperor. He claimed to be a former toymaker who, in a fit of rage over being fired for creating drastic designs such as babies with buzzsaws for hands, burned down the factory he worked at and was committed to a psychiatric institution. This
back-story A backstory, background story, background, or legend is a set of events invented for a plot, preceding and leading up to that plot. In acting, it is the history of the character before the drama begins, and is created during the actor's preparat ...
relates that Steel escaped the sanitarium and retreated to a deserted island laboratory, where he became bent on world conquest to create a "Utopian Playland" where his toy designs could be enjoyed. As a mad scientist, Steel is obsessed with
conspiracy theories A conspiracy theory is an explanation for an event or situation that asserts the existence of a conspiracy (generally by powerful sinister groups, often political in motivation), when other explanations are more probable.Additional sources: * ...
, giant robots, baking cupcakes and "
mind control Mind control may refer to: Psychology and neurology * Brainwashing, the concept that the human mind can be altered or controlled by certain psychological techniques * Brain–computer interface * Hypnosis * Neuroprosthetics, the technology of cont ...
cookies", and experimenting with hamsters. In appearance, Steel drew on the
mad scientist The mad scientist (also mad doctor or mad professor) is a stock character of a scientist who is perceived as "mad, bad and dangerous to know" or "insanity, insane" owing to a combination of unusual or unsettling personality traits and the unabas ...
archetype, dressing in a white PVC lab coat (with comically large black buttons), black PVC gloves, black boots, shaved head, sinister goatee, and antique welder's goggles. When not in his "mad scientist" costume, Steel typically dressed in a very aristocratic neo-Victorian steampunk style, while still retaining his goggles. He was never seen without the goggles.


Retirement

In 2010, Dr. Steel announced plans to begin work on a new album, entitled "Toymonger." However, in July 2011, after a long period of silence from him, it was announced that Doctor Steel had retired from the music industry, and a personal letter from Steel to the current head of the Army of Toy Soldiers in January 2012 confirmed this. (However, there was no other "official" or public announcement.) The Army of Toy Soldiers have decided to continue on as an organization, switching their focus from promoting the entertainer to promoting the philosophy he presented, such as the importance of creativity and building one's own Utopian Playland. In February of 2024 all of his music was simultaneously pulled from streaming sites. No explanation has been given and they are still no longer available to listen to.


Promotional videos and web videos

Doctor Steel appeared in numerous short videos released on his website and on his YouTube channel. One such is a six-minute "propaganda" film called ''Building a Utopian Playland'', which ostensibly outlined his plans for world domination. Another is a series called ''The Dr. Steel Show'', set in his fictitious lab on his fictitious private island. Episode 3, which is the official music video for his song, "Back and Forth", and featured video clips sent in by Toy Soldiers, was showcased on MTV's website as a part of their online video series, ''Steampunk Infiltrates The Mainstream''. Steel also appeared in a video with fellow
internet personality An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...
Agamemnon Tiberius Vacuum. Steel also released what he called "
public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are des ...
s" covering philosophical subjects such as
transhumanism Transhumanism is a philosophical and intellectual movement that advocates the human enhancement, enhancement of the human condition by developing and making widely available new and future technologies that can greatly enhance longevity, cogni ...
,
freedom of thought Freedom of thought is the freedom of an individual to hold or consider a fact, viewpoint, or thought, independent of others' viewpoints. Overview Every person attempts to have a cognitive proficiency by developing knowledge, concepts, theo ...
, and subjective reality. (As a transhumanist, Dr. Steel has also been interviewed on his views by the
Institute for Ethics and Emerging Technologies The Institute for Ethics and Emerging Technologies (IEET) is a technoprogressive think tank that seeks to "promote ideas about how technological progress can increase freedom, happiness, and human flourishing in democratic societies."Joseph R. ...
, and has even published a paper on the subject.) Finally, the Toy Soldiers Unite website features a series of videos called ''Ask Dr. Steel'', in which Steel himself answered questions asked by Toy Soldiers. In May 2010, Doctor Steel's videos were featured in one of Veronique Chevalier's Red Velvet Variety Shows. In May 2010, Dr. Steel released a music video to his song, "Childhood Don't a-Go-Go", directed by Tony Leonardi III.


Dr. Horrible controversy

In 2008,
Joss Whedon Joseph Hill "Joss" Whedon ( ; born June 23, 1964) is an American screenwriter, director, producer, comic book writer, and composer. He is best known as the creator of several television series: the supernatural drama ''Buffy the Vampire Slayer' ...
released a short musical film online entitled '' Dr. Horrible's Sing-Along Blog''. Fans of Steel, and Steel himself, noted the similarities between Dr. Steel and Dr. Horrible: *both featured singing mad scientists who produced web videos; *both had an "Ask Dr. ___" segment; *the name of the production was similar to the title of one of Steel's albums, ''Dr. Steel Read-A-Long''. This attracted the attention of national media and was reported in Coilhouse and also ''Wired'' magazine, in which Dr. Horrible co-writer
Maurissa Tancharoen Maurissa Tancharoen () is an American writer, producer, and actress. She is known for her work as the co-creator, show runner, and executive producer of Marvel's '' Agents of S.H.I.E.L.D.'', which aired on the ABC television network for 7 seasons ...
responded, "All we have to say on the subject is we've never heard of Dr. Steel before." "There's room for everyone in this party," she added.


Discography

; Albums * ''Dr. Steel'' (2001) * ''Dr. Steel II: Eclectic Boogaloo'' (2001) * ''People of Earth'' (2002) ; Compilations * ''The Dr. Steel Collection'' (2004) * ''Dr. Steel Read-A-Long'' (2006)


Army of Toy Soldiers

The Army of Toy Soldiers (formerly Dr. Steel's Army of Toy Soldiers; also known as Toy Soldiers Unite after the name of their website) was originally Dr. Steel's
fan club A fan club is an organized group of fans, generally of a celebrity. Most fan clubs are run by fans who devote considerable time and resources to support them. There are also "official" fan clubs that are run by someone associated with the pers ...
and
street team A street team is a term used in marketing to describe a group of people who engage with urban or campus communities to promote events. They are particularly prevalent in the music industry, which uses street teams for grassroots marketing and to p ...
, and played into the Dr. Steel fiction, in that it was allegedly a tool in his plan for global domination. The Army considers itself a movement for social change, and since Steel's retirement it has begun to distance itself from Steel, but continue as an organization dedicated to promoting fun and its members' creative endeavors. The website for the organization, referred to playfully as the "digital bunker", was created by the then head of Dr. Steel's fan club, steampunk model and fashion designer
Kate Lambert Kate Lambert, known professionally as "Kato", is a British model, fashion designer, singer and entrepreneur. A native of Wales, Kato emigrated to the United States in 2007. She became a US citizen in 2019. One of the most recognisable face ...
, aka "Sergeant Kato", in 2006. After Steel's retirement, Kato turned over the site to its current administrators, and most information regarding Steel was moved to an archive site.


Structure

The Toy Soldier Army has four main regiments: Toy Soldiers, Nurses, Toy Scouts and Engineers. (Originally, the Nurse and Scout regiments were reserved for females within the Army, whereas people of any gender could belong to the Toy Soldier regiment, but after Dr. Steel's retirement this was changed, and Nurses and Scouts became open to anyone.) The Army is further divided into divisions based upon geographical location as well as divisions based on creative interests ("Special Ops"). The Army is currently led by the admin of the website. There are no ranks – all Toy Soldiers are considered equal – although Toy Soldiers often give themselves fanciful "ranks" as part of the fun. However, Toy Soldiers who go "above and beyond" may be awarded the honorary title of "Yellow Jacket". Originally this title was given personally by Doctor Steel, but since Dr. Steel's retirement this award has been given out by the admins of the official website. To date, only 59 have achieved the status of Yellow Jacket.


Uniforms

Toy Soldiers wear paramilitary "uniforms" with patches and color schemes, but are encouraged to design their own uniform so long as the required patches and colors are used. The basic color scheme for soldiers is black with yellow trim, although red trim may also be used sparingly. Female nurses generally wear white nurse uniforms with red trim, although a brown military uniform with garrison cap is also worn (see inset image). Scouts generally wear beige tops and black skirts or slacks. Engineers generally wear black overalls or coveralls, or black or white lab coats. The original "traditional" uniforms designed by Kato were
dieselpunk Dieselpunk is a retrofuturistic subgenre of science fiction similar to steampunk or cyberpunk that combines the aesthetics of the diesel-based technology of the interwar period through to the 1950s with retro-futuristic technology and postmod ...
inspired. A new set of uniform concepts released on the Army's website in 2013, designed by Sgt. Grinner, have a decidedly more
cyberpunk Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting said to focus on a combination of "low-life and high tech". It features futuristic technological and scientific achievements, such as artificial intelligence and cyberwa ...
appearance.


Operations

Toy Soldiers continue to promote Dr. Steel's philosophy, individually through "missions", while larger group events are known as "operations" or "invasions". Some Soldiers use their connections and access to the media for promotion, while others may choose to "propagandize" their school or workplace. Toy Soldiers frequently do charity and volunteer work in uniform, such as starting local clothing or toy drives and even donating to drives such as
Toys for Tots Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. It was founded in 1947 by reservist Major Bill Hendricks. The Marine T ...
, Light the Night Walk and
Adopt a Highway The Adopt-a-Highway program, and the very similar Sponsor-a-Highway, are promotional campaigns undertaken by U.S. states, a few Provinces and territories of Canada, provinces and territories of Canada, and some national governments outside Nort ...
. The Toy Soldiers have their own holiday, "Toy Soldier Day," which is observed every year on March 4 (a play on "march forth"), and simultaneous invasions of
Disney theme parks Disney Experiences, commonly known as Disney Parks, is one of the three major divisions of the Walt Disney Company. It was founded on April 1, 1971, exactly six months before the opening of the Walt Disney World Resort. Led by Josh D'Amaro, t ...
worldwide take place on the nearest Saturday to this day. (Without directly naming TSU, Disney•
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
referenced the TSU-created holiday on March 4, 2015 in a tweet on their official Twitter page.)


Promotional material ("Propaganda")

Promotional material for the Toy Soldiers is referred to as "propaganda". The decision to use a term with such charged connotations was a deliberate satirical allusion to famous groups in the past who had plans for world domination, to spotlight or "hang a lampshade" on the tricks of mass manipulation. Some of the material was designed and created by Steel himself (such as the "propaganda posters", designed to resemble
WWII World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
propaganda posters), but Steel encouraged his fans to design their own propaganda as well.


Motto and Philosophy

The Army's motto, "Building a Utopian Playland", comes from the title of Dr. Steel's "Propaganda Video" of the same name, and expresses the group's core philosophy. Originally, it related to Steel's alleged plans to "take over the world", but also meant a metaphorical altering of one's own
worldview A worldview (also world-view) or is said to be the fundamental cognitive orientation of an individual or society encompassing the whole of the individual's or society's knowledge, culture, and Perspective (cognitive), point of view. However, whe ...
through making having fun one's first priority and realizing one's creative potential, and the belief that if everyone did this, the world could be transformed. Steel called this concept a "world ''make''over".


Current activities

Since the announcement of Dr. Steel's retirement, the Army of Toy Soldiers have continued on as an organization dedicated to spreading the philosophy Dr. Steel presented. The Dr. Steel "angry face" logo (and uniform patch) has been dropped, having been replaced with Steel's grinning robot head logo. As an artistic network, the Army strongly encourages and supports independent artists and entertainers. The Army also continues to "invade" comic and steampunk conventions; they have had a regular fan tables at San Diego Comic Con and
MCM Expo The MCM Comic Con London (formerly known as the London Movies, Comics, and Media Expo, London MCM Expo, and MCM London Comic Con) is a speculative fiction fan convention held at ExCeL London, ExCel London twice yearly since 2002, usually on th ...
in London for several years now. Since 2010, the Toy Soldiers have participated yearly in the
Doo Dah Parade The Pasadena Doo Dah Parade is a popular farcical and flamboyant parade held in Pasadena, California, about once a year. The event has been copied by the Columbus, Ohio, Ocean City, New Jersey, and Kalamazoo, Michigan Doo Dah Parades. Norfolk, ...
in Pasadena, CA and have become "veteran crowd favorites." (In 2016, ''
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Magazine'' ran a story on the Doo Dah parade, featuring a member of the Toy Soldiers on the front cover.) And in 2012, several members of the UK division were invited to participate in the filming of
Professor Elemental Paul Alborough (born 1 June 1975), professionally known as Professor Elemental, is a steampunk and chap hop musical artist. Career Professor Elemental began his career as Emcee Elemental. The character of Professor Elemental arose from a plann ...
's music video, "I'm British." The Army also has several semi-regular podcasts, which are released under the umbrella of the Toy Soldiers' YouTube channel, "TSU-TV", and its own recording label, "TSU Audio Labs". In keeping with its nonprofit status in the UK, in 2013 the Army donated its surplus budget over operating expenses to the children's charity Child's Play. In 2014, the Army teamed with MPserv.net to run a 48-hour livestreamed
Minecraft ''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
marathon called "Operation: Dig Deep", raising over $1000 for Child's Play. In 2015 they repeated their gaming marathon, raising over $1500 for the
Alzheimer's Society Alzheimer's Society is a United Kingdom care and research charity for people with dementia and their carers. It operates in England, Wales and Northern Ireland, while its sister charities Alzheimer Scotland and Alzheimer Society of Ireland co ...
, and in 2016 the marathon raised over $2000 for e-NABLE, a grassroots community that creates 3-D printed prosthetics for children.


See also

* List of steampunk works: Steampunk musicians *
List of YouTube personalities YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...


References


External links


Doctor Steel's MySpace
* {{DEFAULTSORT:Steel, Doctor Steampunk music American industrial musicians American hip-hop musicians Songwriters from California Bands with fictional stage personas Living people Year of birth missing (living people)